KVR Audio

rollasoc · Post by **rollasoc** » Thu Mar 11, 2021 5:17 pm

A good thing?

https://www.musicradar.com/news/native- ... production

martinjuenke · Post by **martinjuenke** » Thu Mar 11, 2021 5:19 pm

Let the riots begin!

ThomasHelzle · Post by **ThomasHelzle** » Thu Mar 11, 2021 5:30 pm

Sounds like bullshit to me.
Two big fat entities past their prime under a purely financial umbrella not giving sh_t about what makes music special to humans.

Just increases my urge to use something else in the future.

The wording alone is pure corporate marketing vomit we've all read a million times before, completely free of any real meaning.

Subscription already is there with izopope, NI next probably.
Then five million more preset packs to create the impression of people getting something of value.

Boring, dull, but because of size will maybe kinda work for a while.

Cheers,

Tom

SLiC · Post by **SLiC** » Thu Mar 11, 2021 5:38 pm

Already a thread, merge?
viewtopic.php?p=8053895

telecode · Post by **telecode** » Thu Mar 11, 2021 5:38 pm

my take on it. it means more software geared towards the easy to use beginner user market. they are catering to the quick spin together a beat to get something on a platform to get clicks and likes. it might all start to become sort of like tiktok or triller -- tools to make content for casual consumers .. quickly and snappy..

pixel85 · Post by **pixel85** » Thu Mar 11, 2021 5:46 pm

telecode wrote: Thu Mar 11, 2021 5:38 pm my take on it. it means more software geared towards the easy to use beginner user market. they are catering to the quick spin together a beat to get something on a platform to get clicks and likes. it might all start to become sort of like tiktok or triller -- tools to make content for casual consumers .. quickly and snappy..

OneKnob MixAssistant? Ah no, it would be Waves + iZotope

Unaspected · Post by **Unaspected** » Thu Mar 11, 2021 6:15 pm

As long as Kontakt and Reaktor don't go subscription only. I would find it extremely difficult to replace them.

Best be optimistic though. Maybe this only heralds a sharing of tech that might well result in some interesting products.

midi_transmission · Post by **midi_transmission** » Thu Mar 11, 2021 6:24 pm

Not too optimistic, but let's stay positive.

But I feel the future is to support your loved boutique developers that actually care and make good products and not try to sell stuff primarily as a goal. Too much mediocre and redundant stuff out there that will be dropped 2 years later.

pixel85 · Post by **pixel85** » Thu Mar 11, 2021 6:25 pm

Unaspected wrote: Thu Mar 11, 2021 6:15 pm As long as Kontakt and Reaktor don't go subscription only. I would find it extremely difficult to replace them.

Best be optimistic though. Maybe this only heralds a sharing of tech that might well result in some interesting products.

They will delete Reaktor User Library and every month they will release a 'new' ensemble taken from there

Enough to fill hundreds of years of subscription.

chk071 · Post by **chk071** » Thu Mar 11, 2021 6:25 pm

ThomasHelzle wrote: Thu Mar 11, 2021 5:30 pm Sounds like bullshit to me.

Who would have thought?

antic604 · Post by **antic604** » Thu Mar 11, 2021 7:00 pm

It's a "funny" coincidence I was going through my plugins to make a list of things for sale and both iZotope and NI were in top-3 devs

_leras · Post by **_leras** » Thu Mar 11, 2021 7:15 pm

ThomasHelzle wrote: Thu Mar 11, 2021 5:30 pm Sounds like bullshit to me.

Tell us what you really think Tom.

dumbledog · Post by **dumbledog** » Thu Mar 11, 2021 7:15 pm

I'm on board if, and only if, they call the merged company "Native Izotopes," because that sounds badass.

_leras · Post by **_leras** » Thu Mar 11, 2021 7:21 pm

Unaspected wrote: Thu Mar 11, 2021 6:15 pm
Best be optimistic though. Maybe this only heralds a sharing of tech that might well result in some interesting products.

Izotope seem to have absorbed a few companies, like exponential audio. They do seem to have some very useable good new products as a result e.g. neovern

They also pump out quite a few really good older products at really low prices.

You can also still buy their products as well as get a subscription.

Not sure what's wrong with any of that.

pixel85 · Post by **pixel85** » Thu Mar 11, 2021 9:59 pm

Option to buy plugins is only temporary and it's just one last step before going full subscription.
All big companies will eventually go this route. Same like Hollywood had to gave up battle against Netflix and other subscription based services, same like music shops lost fight against Spotify and other music subscription services.

Subscription is an inevitable future.*

Just add to your monthly bills:
Electricity, gas, water, internet, phone, netflix, disney+, amazon prime, Credit card, rent/house credit, car/gas, spotify, izotope sub, NI sub, avid sub, reason sub, dev x sub, dev y sub, dev z sub, uncle with mustache and mullet sub...
Nothing wrong. Everybody knows that the key to success is to pay a lot and own nothing

* of course small devs will stay out of subscription. Most of them anyway.

NI / Izotope partnership. A good thing for musicians?