I've looked at your waveforms, and the explanation is simple: you didn't "loudness normalize".jcea wrote: ↑Tue Sep 01, 2020 4:04 pm Basically I didn't understand why the songs of these artists sound louder (surpassing the LUFS). If I adapt my theme to -14 LUFS, when I export the song to WAV and open it with an editor (for example Audacity) I can see that the wave is very small compared with other songs.
Example:
Your track is at -14 LUFS ILk, the track by Power Glove at -9 LUFS ILk, Carpenter Brut is at an insane(!!!, I don't say this lightly) -3 LUFS ILk.
If you just compare the wave forms without touching the gain knob of the channel or the clip gain directly (which also changes the waveform readout most of the time), then of course all other entries will "look" and sound more louder and more impactful. If you pull every track down to -14 LUFS ILk however, then things look (and sound!) a whole lot different. All tracks might now sound "equally" loud - but the other productions lost all their punch due to lack of transients, resulting in a more dull sound and sometimes perceived "less loud" feeling.
That is the main topic of Loudness Normalization (pulling the loudness down) and why it is important to not "master too loud" / retain the transiente.
The easiest answer is: because these artist and/or labels can get away with it. Maybe even brand it as "desired" (which is utter nonsense and just a bad excuse if you ask me).jcea wrote: ↑Tue Sep 01, 2020 4:04 pm I did not understand why they ask me to establish -14 LUFS when the artists do not do it and I had the doubt of what I had to do, what is the best (in my case).
My goal in mind, when I was mastering my tracks was that if (let's suppose an ideal situation hehe) in Spotify existed a Synthwave playlist, I'm listening to several artists of this style and, in the middle of the playlist, my song appears, it seemed one more in the playlist. I know that it is impossible in my case (I would need better knowledge and better professional tools ... or maybe to pay to a sound engineer), but at least improve the original song a little bit.
In case of Carpenter Brut, this pushed/distorted type of sound is indeed part of this "desired effect", but it is actually hurting the production in the long run.
As mentioned above, on most platform such loud tracks will be pulled down on the fly prior to playback. Then you can clearly hear the biggest issue: a lack of transients, and the whole thing sounding just like utter mush.
I invested some time to take a deep dive with Carpenter Brut especially. Here is how it looks like on Youtube, what you can listen to right now (I've used Orban Loudness Meter for measuring in this case). Important information off hand: I'm writing LKFS and LUFS. They are the same, only that LKFS clearly tells you "I've used the ITU-R BS.1770-x specs for measurements", while LUFS usually means EBU R-128.
The first image is a screenshot of "Turbo Killer" being measured directly out of Youtube. I did not mess with the PC audio, I did not lower anything on the player itself. As you can clearly see, Youtube loudness normalizes the material and pulls it down by about 11dB, resulting in roughly -15,5 LKFS ILk and a maximum signal strength of about -11dBTP.
The second screenshot is the video itself (outside of Youtube). As you can see, it is not loudness normalized at all. it registers with about -3,2 LKFS ILk and clips the signal into oblivion up to +3,2dB with this measurement tool. Ouch.
From A/B listening... the "normalized" version sounds significantly more quiet, true. But also annoyingly distorted. The "regular super f'n loud release" is actually quite ear fatiguing. I always have to turn off this version after like 1:30min in.
I also took a closer look at the releases through Bandcamp. in fact, "Turbo Killer" was released twice. Once on "Trilogy" and once on "EP III". Both versions are about the same, +-0,2LU offset. Here is a screenshot from one of these versions, measured with Youlean Loudness Meter 2 (thanks to it's nifty drag and drop function - that sadly does not work in the Free version, only the Pro one).
That production is just squashed to utter bits. -3,5 LKFS ILk, barely any dynamic movement, clipping up to +2,7dBTP (different measurement tool, different dBTP readouts). It's as if you're constantly pushed on to a gas pedal. That was the intention probably. And yes, it does work - but not for long.
So what would actually happen if I pull the track down by 6dB?
Here is a comparison between a Izotope RX7 de-clipped version (first screenshot), and just a "gain reduced" one (second screenshot). I do have to point out that even the "de-clipping" didn't help - the track is sadly beyond repair.
"Can 'we' do better?!"
Funny enough: yes, we can!
The following are two screenshots from the "Music Video" version of "Turbo Killer". Although please note that the first screenshot of the Youtube video shows an offset of about 0,3LU, because I created that one in the middle of the song.
Important to point out here, is that this is a music video! So different rules apply than for a regular music release. However, if you take a closer look at the waveform, you will notice that this song has transients (and by that, I don't mean the strong peaks from the sound FX) - something that is gone from the -3,5 LUFS ILk release. So the music for this particular video used a more reasonable loud final mix. And funny enough, this track is suddenly less ear fatiguing and feels less annoying. In fact, the organ is way more haunting, the transition between organ and pulsing bass/beat is way more exciting, you actually do not want this video to end. IMHO and all that.
Let's summarize:
- if you feel that your track is "too quiet" for a regular release - that is a valid concern, but as this short analysis clearly shows - louder is not always better. It only offers you a temporary impact, but can result in ear fatigue really quick
- in the long run, more and more streaming services adapt "loudness normalization on playback" - loud tracks will be pulled down. Sometimes way too quiet tracks will be "pulled up" to have a more evened out broadcast (especially the case on radio and TV, also Spotify Loud).
- creating multiple mastered versions for several platforms is a lot of extra work and a huge pain. Setting one global "suitable" loudness (e.g. -14 LUFS ILk absolute max) automatically solves a lot of problems and offers way more release possibilities
- too loud masters will suffer the most due to a lack of transients. People want to buy an album like they've heard on a loudness normalized streaming service - if they then listen to it "outside" of a loudness normalized environment, they will drop off their chairs. Selling different loud versions will only result in frustration (I've had this discussion years ago with plenty of re-releases of "Beatles" albums, but also with Metallica's "Death Magnetic" official CD release vs the Guitar Hero version)
So to get back to your main question: "LUFS -14, is it a mandatory rule?"
A lot of people will say "not really". But the reality is, that it will be an upper limit in the foreseeable future (2-4 years). Your focus should be on creating a good mix that can work and is enjoyable at any given volume. If you stay below -14 LUFS ILk (ideally even -16 LUFS ILk) after your finalized mix (meaning: properly mixed, "fairy dust" pre-mastering - not "setting release loudness levels"!), then you've basically evaded the Loudness War - and your listeners will thank you for it.
A lot of stuff to get through, but I hope this answers your question. Maybe even for those that were afraid to ask so far. Have a nice evening!