Uhbik-X box Jelly?

[Cyoon]

Hey Urs,

please excuse this thread, but the ocean wants to know at what season we should be prepared for the highly toxic uhbik-"bo"x jelly fish...

Just in order to grab the right clothes for swimming and surfing..

Please give us a hint

respect!

[Urs]

Consider it canned. Too complicated, too little prospect of return of investment.

As I posted elsewhere, X would need to instantiate 4 x 6 = 36 plugins with 4-12 MB Ram each, for starters. It's no fun until I rewrite ceratin portions of my codebase. That rewrite exceeds our budget. Thus we concentrate on other products until we're comfortable enough to tackle this.

[Cyoon]

Ok,

i'm sure if it would be easy you would have done this way ago..

The idea of Uhbik-x is simply a crazy idea, to got a module in wich you can load any of the uhbiks and actualy got a modulation matrix in wich you could link any and every parameter for modulation and what so ever..multichannel like

You announced it as free upgrade in the first place imo without knowing how much work it actualy will take..why not make it a paid bonus upgrade to the collection..it would be as far as i know the first linkable plugin and based on your outstanding uhbiks a major invention to the whole audio scene...

i think most people would pay for that upgrade..

You drop out so many things for free actualy..but if your free based system slows you down on development..please start to charge some money

just my opinion..



ps: just a little comparison...Lennard from sylenth1 just disappeared from the scene...there is no single responce on any email or post in the kvr thread..so, compared to your way of contributing and exchanging with your customers here and elsewhere you should be honoured with some financial responce imo...we do not want you to do any other job than coding more insane elixier of xxx..hehe

we want you to be able to concentrate on developing with no worries...so please reconsider everthing and make it working out...spread donation ware or whatever..sorry but it has to be said..


just for example: a whole 64 bit and vst3 update to all u-he plugins would be worth xx€...sure everybody is happy about free updates but it does not make any sense if you are limited on that task..Clemens will take off a lot of everyday work..ah well i could continue but i think you got it already..

take care and all the best!

cheers, Mark

[Urs]

Hey Mark,

No worries, I'm not going anywhere

I would have tackled Uhbik-X last year if I had had the chance to do so. A loss in the family and various other issue prevented me from doing X, and the promised Filterscape update. At least we're not ditching products. In fact we're updating the whole product line this month.

Meanwhile u-he has become a completely different beast. The studio, the guys and the advertisement cost a considerable amount of money. And that's okay. It's a big plus for future development, but it requires more responsibility on my side. Trade show booths just for fun are not on, neither is binding resources in hard to tackle product developments.

However, the weakest spot has always been this: f**king nobody knows who or what u-he is, outside KVR and a few other websites. Everytime I meet musicians on parties or else hardly anybody knows about stuff. Some say "a yeah, Zebra, uhm, yeah, heard of that...", merely to cheer me than anything.

It's not that my products are worse than any of the competition, it's just that they are less known. Hence we focussed on appearance, reaching customers and spreading the word. I believe that TyrellN6 and Zebralette have become great weapons against lack of popularity.

Thus, milking existing customers is pointless compared to creating new ones.

Cheers,

Urs

[xx JPRacer xx]

Maybe you could try something on Facebook? I hate this shit but I remember when Image-Line made their last group-buy on Facebook. One of my friend that know nothing about computer and music was talking about FL Studio... And this don't cost anything.

[alphadelphi]

Uhbik-x looks like too much effort, i agree.

I am still dreaming about an Uhbik compressor. People loves compressors.

Btw: I am sure that video tutorials will be a popularity boost, but i would like to be kept updated from the official u-he facebook fanpage and to know what's up in the lab from the twitter account...

All of those things cause i really think that U-He products are the best and deserves a lot more attention.

[Urs]

Compressor is a definite must... like most Uhbiks it's something that has been lurking in the drawer for a while (ask DJ Subject about it...)

Facebook and Twitter are certainly not my favourite places to be, but I get used to that kind of stuff

[ThomasHelzle]

That's interesting to read, Urs.

In that regard, I think it could be worthwhile to think about "u-he", which you described on your website as the shortest abbreviation of your name available as a web address. At the same time, it is about the least catchy and rememberable company name possible...


I can live without Uhbik-X, but Uhbik dynamics would be very very very welcome

Cheers,

Thomas

[submerge]

However, the weakest spot has always been this: f**king nobody knows who or what u-he is, outside KVR and a few other websites. Everytime I meet musicians on parties or else hardly anybody knows about stuff. Some say "a yeah, Zebra, uhm, yeah, heard of that...", merely to cheer me than anything.

Sad to read that, but it confirms what I have already experienced. Barely anyone I talk to in record shops etc. knows Zebra and that never fails to astound me. I admire u-he for always making quality products but most of all for an integrity, a philosophy of making interesting and unique products above all.

Compressors in contrast are fairly un-exciting I guess but people seem to go crazy over them and indeed any other other dynamics processors. I can imagine that a great compressor or characterful dynamics unit in the vein of the FATSO or Distressor would go down a storm and lead to many new customers, so I think that would be a great direction for you. Anything that results in deserved success and continued prosperity of u-he is a good thing!

[submerge]

Me again

Not to try and sound like I am qualified to re-write your business plan, but - I think people are very receptive these days to the low-price single purpose but high quality app (in this case, plugin) as they are getting used to buying things in that manner, ala iOS/App Store.

Personally I love this as it suits my workflow and have recently bought VahallaRoom, Satson, etc. as they are simple to use, high quality and low commitment if they turn out to be not what i wanted. Perhaps you could use this method to extend your market reach by offering single Uhbiks at say $39.99 each? I can imagine the reverb and granular being particularly popular.. or maybe i've had too much weissbeir this evening

[VitaminD]

I think you might could benefit from getting your products into brick and motar instrument shops.. you need your logo/products on their walls and demo units sitting next to the Rolands and the Korgs.

..As well as in online shops like sweetwater and musiciansfriend with advertising on their sites.

As you say, Outside of the interwebs no one seems to know what Zebra2 or ACE or any of your products are. Everyone knows what 'Massive' or 'FM8' are however.. hmmmm. Perhaps you could run a campaign and have music artists plug your products ???

Maybe even a youtube channel with 'how to' promos on recreating specific sounds from popular songs with your products.

Thoughts..

[TwoToneshuzz]

At least it's out in the open about UHBIK X now..

I'm a long time user of UHBIK within Numerology, and I can within that program route things within a stack as much as I want so In reality I already had X functionality. Plus I have very powerful LFOs and envelopes that I can route to UHBIK's parametres.. What I like about UHBIK's is they are easy to route modulation sources to everything is clearly labelled in my parametre list and there are not too many parametres to make programming them to difficult for this Lazy programmer.

I'm okay with no X

[Urs]

I'm still determined to do Uhbik-X, but unfortunate events had me postpone it for another year or three.

We're working on so many different angles, it almost hurts. We'll have a small hardware controller for ACE soon which needs a specialised adaptation, we'll have ads in CM, we'll have a sponsor deal with PlugIndex.

Once we have RTAS Win and VST3 I might finally go for boxed versions.

Then we'll add new filters in Zebra because Mr. Z needs them for a new Chris Nolan movie. Which is an information we'll of course happily leak wherever we can. Unfortunately we can't squeeze a full list of all Zebra-Blockbusters into Zebra's website, but we'll keep it up to date with popular entires.

Sheesh... loads of things going on...

[Bronto Scorpio]

We'll have a small hardware controller for ACE...

Then we'll add new filters in Zebra because Mr. Z needs them for a new Chris Nolan movie.

Both great news! The new filters and the new Chris Nolan movie
I assume you don't mean The Dark Knight Rises. The teaser looks awesome by the way. Can't wait to watch the movie. I liked every Nolan movie so far

Cheers
Dennis

[Breeze]

It's not that my products are worse than any of the competition, it's just that they are less known.

This is totally true. I discovered u-he almost by accident in early 2009 and got Zebra and Uhbiks almost at the same time. It was a total revelation. I'd vaguely heard of "Zebra" but somehow it had never really caught my attention! U-he is kind of like the Tardis: it's looks plain and ordinary on the outside, but once you're in, an entire universe opens up to you

The main thing I can see that accounts for this is a lack of visibility: on other websites, in physical magazines and on store shelves. While there are of course many reasons why the store shelf is a PITA to manage (dodgy and greedy distributors and retailers, product favoritism, etc), nevertheless someone walking into the computer section of a music store sees names like "Native Instruments", "Arturia", and so many more, plastered over boxes mounted on racks on the walls. Even if they don't buy them, they know the names.

Advertizing helps visibility of course, and does cost money. But product announcements and reviews are a form of advertising too. A quick search of "Zebra" or "u-he" on SOS's pages doesn't bring up a single reference to u-he products. That's astounding to me. There are lots of references for competing products on SOS, and they vary from simple product announcements, to full reviews, and tips and tutorial articles. Clearly this is a real problem: why aren't u-he products covered this way?

Sounds to me like you might need someone in marketing. Just keep them well reigned in: as long as they're hired in an advisory capacity, things should go well. But if they start dictating product development, flush...