Tracktion used to be an one-man creation (Jules). And then that creation became a new division for Mackie.BONES wrote:Do you have trouble understanding that Synapse Audio is just one person. Any time he spends doing other things, like making promises he has no idea if he can keep, just puts back the next update. Rich doesn't have a team of people to make a release roadmap and there is no-one he can call on to help him meet a meaningless deadline.
Fruityloops was also a one-man creation (JMC). Then the one man created a entourage/crew/posse (Image-Line) that help him make his creation a bigger milestone called FL Studio.
Pro Audio was a one-man creation (Cakewalk). And it was a damn important one too. Before this software, music production was a Mac-only kind of thing. But this PC-only software would help change all of that. And now more than 15 years later (and a bigger market to entertain), Sonar & Project5 are still a success story for a now company side Cakewalk.
(I don't know the whole story about Steinberg or Digidesign. But if anyone wanted to add-on to this essay are welcome to do so.)
My whole point comes down to this: marketing!
These companies that are getting all the attention now are the same kind of companies that wanted a bigger market, even if that meant "selling out" their independent status (BTW, I'm not advocating that it was ever a bad thing because it's good business when you know what you doing!!!:hihi: ).
And here is where we come back to the subject about Synapse Audio. Even now, this is a very independent company (Richard) that has become successful without "selling out" their independent status. SA just let their products (like Orion) speak for themselves & keep their marketing simple (few magazine ads from time to time). That's all!
And even their rivals at Image-Line have been quoted for admitting that Orion is a very good soft studio in it own right. What can we say?