best value native plugins ever!

[fritzman]

HI


For the money I think the Sony Powercore eq is a wonderfull eq - certainly the best thing I have used so far: it's has the ability to raise a frequency without sounding harsh and generally sounds pleasant - I don't know if it uses some mild distortion, exciting, harmonics or even an analogue moddeled circuitry - but it does something sweet to most source material.

Character is an often used term that I find hard to hear in much software: especially proccesing plugs.

Hi Flipper,

that's exactly the way I describe what Electri-Q does to my sound!
Everything I put through it sounds better afterwards. Strange but true.


Best wishes, FRitz

[kuniklo]

These seem to be targeted at veteran engineers that know the hardware originals cold and want to translate their knowledge over to their new ProTools rigs with a minimum of re-learning. Otherwise why stick with the archaic UIs?

[jackson]

Too expensive for you? Don't buy them. They're not intended for hobbyist engineer and musician usage. And that "oh they're for the pro's who are just suckers and think more expensive=better" is SO old.

Get over it, they're expensive. And they're pieces of software. Lexicon reverbs don't cost $20k because the hardware's so expensive, you pay for the algorithms. EXACTLY the same.

And the Urs effects? They really are top notch.

[Hypertone]

But this doesn't seem so outrageous given the market. I'm more shocked that people are willing to shell out $20 for that dreadful Cryosonic thing.

He he, I like it, I plan on joining the group buy.

[No name]

I spoke of this when it was first posted. I don't think a piece of software (regardless of what it is) could be justified at such a price when there are more meaningful/generous things you could do with so much money and still have some left to buy a good comp or eq. Before you started music, did you say "oh! they used x compresser! y EQ! I'd bet that most likely you didn't. Neither will listeners, so long as the music is compressed and loud, but not crunched or distorted then I doubt the listeners will care much for what compresser you used, or will they be so picky as to only like songs processed by a certain type of eq or comp.

I'm not a hobbyist so don't talk down to me as if I have no clue what i'm talking about. I've been doing music for nearly a decade now, and I'd rather focus on the sound itself rather than the sound you don't technically hear, or the sound that listeners not only do not hear, but couldn't give a shit about.

[jackson]

I spoke of this when it was first posted. I don't think a piece of software (regardless of what it is) could be justified at such a price when there are more meaningful/generous things you could do with so much money and still have some left to buy a good comp or eq. Before you started music, did you say "oh! they used x compresser! y EQ! I'd bet that most likely you didn't. Neither will listeners, so long as the music is compressed and loud, but not crunched or distorted then I doubt the listeners will care much for what compresser you used, or will they be so picky as to only like songs processed by a certain type of eq or comp.

I'm not a hobbyist so don't talk down to me as if I have no clue what i'm talking about. I've been doing music for nearly a decade now, and I'd rather focus on the sound itself rather than the sound you don't technically hear, or the sound that listeners not only do not hear, but couldn't give a shit about.

When listening to music the last thing on my mind is "what eq did they use", but that sure as hell doesn't mean it doesn't matter! If you can't get past that, then fine - but if you honestly think a production studio mastering classical records could just turn to their host's bundled eq's and compressors then...

Shit I don't know, it's not worth arguing about.

[Funkybot]

Too expensive for you? Don't buy them. They're not intended for hobbyist engineer and musician usage. And that "oh they're for the pro's who are just suckers and think more expensive=better" is SO old.

Get over it, they're expensive. And they're pieces of software. Lexicon reverbs don't cost $20k because the hardware's so expensive, you pay for the algorithms. EXACTLY the same.

And the Urs effects? They really are top notch.

Jackson I don't think anyone here came out and said they were crap, but have you done any A/B comparisons between software EQs? We tried one a while back that included the URS and the results were kind of surprising as no one EQ was declared to be leaps and bounds ahead of any others. Now the test wasn't perfect as not all EQ's allowed for the same settings, but it was a good test to give you a general feeling for the EQ's and in that test, I didn't think all too highly of the URS EQ's. At least not enough to justify their prices, when put up against other native plugs like PSP's MasterQ, Kjaerhus GEQ-7, the Voxengo EQ's, Hydratone perhaps (still haven't tried it) and definately now the free Posifopit. And notice that all of those but the last are not freeware by any means, and some a few people would consider pricy.

If you dig the URS EQs use them, you're right in that we don't have to buy them, but don't slag off stuff that doesn't come with an expensive price tag and say vintage "xyz" clone. By saying that these are professional plug-ins, and not for the "hobbyist engineer" or "musicians" is just ignoring the fact that there are EQs out there that some may consider just as good if not better than these, that are also more reasonably priced. And that doesn't make the cheaper ones less professional by any means. Hell Princeton Digital's reverb is less than $200 and the new one will be $99. Does that make them less professional than Lexicon?

[jackson]

If you dig the URS EQs use them, you're right in that we don't have to buy them, but don't slag off stuff that doesn't come with an expensive price tag and say vintage "xyz" clone. By saying that these are professional plug-ins, and not for the "hobbyist engineer" or "musicians" is just ignoring the fact that there are EQs out there that some may consider just as good if not better than these, that are also more reasonably priced. And that doesn't make the cheaper ones less professional by any means. Hell Princeton Digital's reverb is less than $200 and the new one will be $99. Does that make them less professional than Lexicon?

I'm sorry if I came off sounding like I was trashing cheaper effects. I REALLY don't have any issues with them and love them, in fact I don't use any of the expensive ones for my personal use, I've just experienced them in studios. And absolutely - there are many that equal or outperform the pricey ones. Please don't think I'm one of these "only shit >$1000 is worth my time", I'm certainly not that guy.

All I'm saying is that the company has every right to charge what they like. They didn't just pull the $1500 or whatever out of thin air. They're a business, and their pricing reflects the value they honestly believe their product is worth based on financial analysis and forecasts. It just happens to be vastly higher than that of another company's!

Mike

[No name]

Well, this could be settled easily. Take the demo of those EQ's, and then the demo of lets say hydratone. Take each one and cut a freq. If you (and I) hear a 1,200 dollar difference between the two in there then hey, you've convinced me.

[Uncle E]

Well, this could be settled easily. Take the demo of those EQ's, and then the demo of lets say hydratone. Take each one and cut a freq. If you (and I) hear a 1,200 dollar difference between the two in there then hey, you've convinced me.

The URS EQ plug-ins are $199 each so it's only a $50 difference. The high price everyone keeps quoting is for a 10-plug-in bundle. Besides, as good as Hydratone sounds, you'll only get about 1/3 as many instances from it as you'll get from the URS EQ's.

[nuffink]

When all this stuff is gathering virtual dust in the depths of old computers (say about six months time), I wonder what will be the next thing that's miles better than Waves.

[No name]

Thn what the hell is all this fuss about?

[herodotus]

All I'm saying is that the company has every right to charge what they like. They didn't just pull the $1500 or whatever out of thin air. They're a business, and their pricing reflects the value they honestly believe their product is worth based on financial analysis and forecasts.

I agree with your sentiments in general, but what a company charges for anything, whether it is an eq or a cup of coffee, is based on WHAT THEY THINK THE MARKET WILL BEAR. 'Worth' is a much more imprecise concept.

And there is no doubt that there are many people who would pay an absurd price for something because they see the oh-so-overused word 'PRO' attached to it, (perhaps along with a name that they remember reading about in Mix or Spin).

Thats why I like KVR and open standard software generally. It is (don't laugh) Capitalism at its very best.

Because capitalism isn't just merchants deciding on a price. For it to work the way it should, it also requires buyers saying things like "That's reasonable" and "Thats Insane". This sort of community hazing of every expensive product is what keeps prices low. And merchants who thrive in such an environment must do so by giving the very best VFM they can, because they can't form cartels. In return they can receive extreme, indeed sometimes almost fanatical customer loyalty. It is the invisible hand at its best and most visible.

[Frippertronix]

That's right up there with the dude wanting $100 for the run of the mill trance synth.

That'll come down.

[Frippertronix]

These URS bundle prices are nothing compared to Algorithmix, who want over $1200 for a single EQ plug.