KVR Audio

shamann · Post by **shamann** » Thu Nov 03, 2005 10:28 pm

Well, pricing is up to you and only you, really. I think that's fair.

However, I have to ask why you decided to focus the bulk of your promotional efforts on KVR, which is notoriously populated by a bunch of cheapskates? I don't think I've ever seen anything priced above $80 that didn't receive a "that's a bit pricey" or a "so when's the group buy."

bmanic · Post by **bmanic** » Thu Nov 03, 2005 10:32 pm

True, this is definately the totally wrong forum for this plugin. Like I stated earlier, create a buzz at:

http://www.gearslutz.com/

and

http://recforums.prosoundweb.com/

- bManic

dbmcclain · Post by **dbmcclain** » Thu Nov 03, 2005 10:40 pm

Yes, live FFT analysis is a possibility... interesting. Compare this interface to that on the Weiss EQ1...

pitchdrifter · Post by **pitchdrifter** » Thu Nov 03, 2005 11:05 pm

Well the Weiss EQ1 is hardware, it's not difficult to get a better interface than that one. Why not utilize the possibilities given by the native world in the interface also. Wouldn't hurt for marketability beyond the mastering world.
Else you'll hear a *lot* of 'the gui.. for the prize' from the non mastering folk

best

Markus

dbmcclain · Post by **dbmcclain** » Thu Nov 03, 2005 11:12 pm

??? "possibilities given by the native world"?

One thing we are intentionally avoiding is trying to be all things in one tool. There is a really nice K-system meter on the interface, sans calibration markings.

If you are familiar with the K-system then this will be useful to you. If not, and if you need better metering, then by all means, get a better meter. That's not what we are in this plugin.

I might also say the same thing about FFT analysis.... In general, a mastering engineer will not pay much attention to the glitzmo stuff, trusing his ears instead. If you want a really great FFT analyzer, get one. I use one all the time, because I'm not a mastering engineer...

(... I mean, the highest rated parametric EQ for mastering is the Massenburg model 9500. It brags of stepped knobs for repeatability in use. So do we... But we also give you a picture of what you are doing with the filters...)

We already take up enough processor on the smaller machines... you want even more overhead?

Kingston · Post by **Kingston** » Thu Nov 03, 2005 11:20 pm

dbmcclain wrote:... why it costs what it does... how about trying to recoup more than 6 years of intense research costs? How about because it is better than anything out there, including the nearest competitor that charges $1,500 USD for theirs? How about, because I'm a nice guy, and my business partners think we should be selling for closer to $6,000 USD to compete more in line with Massenburg and Weiss?

how about...

You're definitely aiming for the right market segment now (of which probably no one in KVR is part of). You really need to create buzz on the mastering market somehow. Although even there UI will have impact. It's this kind of graphics that would do most justice to your sound: http://www.sonalksis.com/index.php?sect ... 60ff72ef19

dbmcclain · Post by **dbmcclain** » Thu Nov 03, 2005 11:21 pm

Interesting question about why use the KVR forum... I guess several reasons, and you have pointed out some limitations.

1. I'm a bit of a party crasher, coming from the science arena and trying the get the ear of recording engineers...

2. I got into KVR via the Muse Receptor. They appear to own this site now, and apparently people do have the $1,600 for a Receptor...

3. I have met some awfully nice people here, and they have been very helpful. So I wanted to offer some more kindness in return...

pitchdrifter · Post by **pitchdrifter** » Thu Nov 03, 2005 11:21 pm

Well I don't immediately see the benefit of a level meter on an EQ (usuually have a Ksystem meter at the very end of the chain).

What I was referring to was the option to overlay differen't spectrum analyzers to have a rough visual guide in relation to the band placement. And the other part of my statement was about a 'prettier gui'.

best

Markus

dbmcclain · Post by **dbmcclain** » Thu Nov 03, 2005 11:23 pm

Ahhh... you mean I ought to make it look like a Tektronix instrument!?

I happen to think that reality has its place, but the Ableton approach was very appealing. I suppose it all a matter of personal preference.

Anyway, we are offering what we are offering. Pay attention to the insides, and use the outside as little as you need to... Get your work done... stop playing around...

(I know, I love twisting knobs too....)

pitchdrifter · Post by **pitchdrifter** » Thu Nov 03, 2005 11:25 pm

I'm not talking about emulation of some hardware unit, or emulation of anything. Just a professional gui for a professional EQ is all.

best

Markus

bmanic · Post by **bmanic** » Thu Nov 03, 2005 11:25 pm

I think you don't seem to understand how much GUI really means in the software world. The appearance of the GUI shows how much total interest you put behind the plugin. A good sounding plugin is of course the most important but sales wise I think it would be very wise to consider a seriously fancy and most important of all, functional gui (easy preset management, A/B comparison memory slots, easy mouse control that lets you do everything while dragging the eq 'handle').

Think of it like this, you might have a very nice race car here that performs really well on the track but the sponsors would not be fully impressed without a nice paintwork that makes their adds look cool.

Professional package = 1. top notch sound, 2. bug free, stable 3. usability good 4. attractive interface 5. brings in clients ('hip word' like ProTools)

If you want to sell and get your research money back you need to think about all the above.

- bManic

Kingston · Post by **Kingston** » Thu Nov 03, 2005 11:26 pm

dbmcclain wrote:Ahhh... you mean I ought to make it look like a Tektronix instrument!?

No really, I think the UI is fine and and usable as such. Just don't underestimate the stupidity of people and the age old placebo effect. You do remember the initial reaction people had to your plugins in here?

Professional package = 1. top notch sound, 2. bug free, stable 3. usability good 4. attractive interface 5. brings in clients ('hip word' like ProTools)

In reality, even in protools/TDM world attractive interface is really the first or the second priority.

dbmcclain · Post by **dbmcclain** » Thu Nov 03, 2005 11:28 pm

... how about a 3-band freebie with the nicer interface?

vtx · Post by **vtx** » Thu Nov 03, 2005 11:30 pm

dbmcclain · Post by **dbmcclain** » Thu Nov 03, 2005 11:32 pm

I think you need to try it out before lodging complaints... I think you will find it very natural and easy to use. Just about everything is articulated in a useful and highly usable manner.

For example, all the text fields allow both text entry and mousing up/down, left/right. Left mouse button is fast, right mouse button and/or shift drag is slow.

Click on the K-Meter legend to bring up a pull-down menu of available metering options. Same goes for the Filter Type and M/S selectors.

Everything is color coded to help reinforce what you are doing. Although, it can get confusing when you have a mixture of Stereo, Middle, and Side filters all operating together... But a little practice helps a lot...

You can drag the filter curves around to suit your needs and you can jump over to the Q panel with the mouse to tighter it up or loosen it as needed.

I usually start out with a narrow bandpass filter to do frequency spotting and then once there I change the filter type and adjust the Q and gain.

10-Band PLParEQ is Here!