KVR Audio

Aleksey Vaneev · Post by **Aleksey Vaneev** » Thu May 25, 2006 1:27 pm

jones-y wrote:
Aleksey Vaneev wrote:iLok dongles are requested by retailers - not by users. Retailers also require RTAS support.
That's interesting. Why? You'd think they don't give a flying fart, since their bottom line is sales. Unless... ilok and RTAS sell more.

RTAS is definitely requested by retails. But I *think* iLok is requested as well. Because anyone who enters retail with plug-ins has iLok or Syncrosoft. I.e. no serial numbers while iLok is cracked as successfully as serial numbers protections get cracked. So, this leads me to think iLok is tightly connected with retailers - it won't be a surprise if iLok's owners are 'bugging' (or 'just' asking) retailers to support them.

RTAS and iLok may not necessarily sell more - that can be a part of marketing 'we're in the pro league' hype.

P.T. · Post by **P.T.** » Thu May 25, 2006 1:43 pm

It wasn't swallowed up, it was sold.

herodotus · Post by **herodotus** » Thu May 25, 2006 1:48 pm

Aleksey Vaneev wrote:
jones-y wrote:
Aleksey Vaneev wrote:iLok dongles are requested by retailers - not by users. Retailers also require RTAS support.
That's interesting. Why? You'd think they don't give a flying fart, since their bottom line is sales. Unless... ilok and RTAS sell more.
RTAS is definitely requested by retails. But I *think* iLok is requested as well. Because anyone who enters retail with plug-ins has iLok or Syncrosoft. I.e. no serial numbers while iLok is cracked as successfully as serial numbers protections get cracked. So, this leads me to think iLok is tightly connected with retailers - it won't be a surprise if iLok's owners are 'bugging' (or 'just' asking) retailers to support them.

RTAS and iLok may not necessarily sell more - that can be a part of marketing 'we're in the pro league' hype.

RTAS certainly sells more to the Guitar Center set.

That store really pushes Pro-Tools for some reason. Its annoying to have to hear the anti-everything-but-digidesign crap they spew.

In fact, when I have to go there, I pretend to have really poor english. That way they just leave me alone.

Aleksey Vaneev · Post by **Aleksey Vaneev** » Thu May 25, 2006 2:40 pm

P.T. wrote:It wasn't swallowed up, it was sold.

It wasn't sold even, according to FAQ. Licensing agreement. RND sells, EAS develops.

nickm · Post by **nickm** » Thu May 25, 2006 5:17 pm

herodotus wrote:In fact, when I have to go there, I pretend to have really poor english. That way they just leave me alone.

Wish I could pull that off, but I look about as honky midwestern american as they get...

djsubject · Post by **djsubject** » Thu May 25, 2006 5:29 pm

nickm wrote:
herodotus wrote:In fact, when I have to go there, I pretend to have really poor english. That way they just leave me alone.

Wish I could pull that off, but I look about as honky midwestern american as they get...

i have a different system,

as thay start talking i say the first c**t to mention Pro Tools gets a happy slap, as i pull out my camra phone

Subz

Yossarian · Post by **Yossarian** » Fri May 26, 2006 6:31 am

Price is back up to $349. Way to go, Roger.

/Yoss

diverdee · Post by **diverdee** » Fri May 26, 2006 7:11 am

Damn back to quadruple the price-ish again, nice one - after dropping the price, straight back up again.

cptgone · Post by **cptgone** » Fri May 26, 2006 8:00 am

diverdee wrote:Damn back to quadruple the price-ish again, nice one - after dropping the price, straight back up again.

are we on candid camera?

parma · Post by **parma** » Fri May 26, 2006 8:15 am

Yossarian wrote:Price is back up to $349. Way to go, Roger.

so this guy is a bit of an idiot right?

not only will people compare this price with EAS's original price

now they can compare it to Roger's own previous price of $249

all this price flip-flopping and mismanaged/mistimed announcements really inspire confidence

these guys better hope the iLok/RTAS/boxed-from-a-retailer crowd doesn't do their homework

why, oh why EAS?

surely you could have partnered with someone more competent in sales and marketing

papawillow · Post by **papawillow** » Fri May 26, 2006 8:17 am

Roger Nicholls IS Bruce Dickenson.

Sascha Franck · Post by **Sascha Franck** » Fri May 26, 2006 8:50 am

WTF?
I mean, seriously, how much did those nuclear engineer years f**k him up?

BobYordan · Post by **BobYordan** » Fri May 26, 2006 9:25 am

I guess if it was swallowed, we might be expecting a
$475 'burp-a-lizer' soon?

Mr. Tingle · Post by **Mr. Tingle** » Fri May 26, 2006 12:05 pm

I find it hard to believe that EA couldn't find a more suitable partner/ buyer.

To funnel all their future releases through this guy shows that the money must be amazing.

Maybe you'll see alot of the guys at EA leave and start a new company when they realise what a burk is representing their hard work.

seamoss · Post by **seamoss** » Fri May 26, 2006 12:13 pm

herodotus wrote:RTAS certainly sells more to the Guitar Center set.

That store really pushes Pro-Tools for some reason. Its annoying to have to hear the anti-everything-but-digidesign crap they spew.

In fact, when I have to go there, I pretend to have really poor english. That way they just leave me alone.

great idea!

I hate dealing with those twats as well

Elemental Audio been swallowed up...