In pop music's industry, it's all about marketability of the commodity. The question is, "what will be maximum return on this product be? If I invest x, will the number of units sold be worth my investment?"jancivil wrote:
The art world, as if somehow elevated just by the word 'art', isn't disinterested in big big big money. Quite the contrary. It uses dollar amounts to ascribe 'value' just/like/anywhere/else. And they can be Large Amounts, and preferably ARE. It may use a different calculus to decide a dollar value than the pop record industry, or any record industry uses, but they deal in commodities in the most direct sense.
It's a pure business question. Just like selling potato chips, cottage cheese, cars or condoms.
The lesser important question pop music industry executives ask themselves is, "how can we participate in sustaining the world's most important works in pop music and reach a fresh, new generation of audiences?" It happens, but it's not the primary question.
I think that in the classical/legit/concert/art/whatever you want to call it world, value IS less emphasized in terms of its commercial value. Deutsche Grammophone execs don't sit around in their offices and wonder how to get their numbers up to Ting Tings level. They KNOW their product isn't going to get those numbers...that's not why they're doing it.
My theory, mighty Tigress, is that you've taken my points and twisted them into unrecognizable shape in order to be outright dismissive. But I ask you to examine with me these beautiful and subtle shades of grey, that we may learn something about music's creative intent and savor the soft scent of the jungle orchids before devouring the morning's still-thrashing and bloody prey. (Not sure what that last part means, I was going with a tiger/jungle/seduction theme there. Enjoy!)