New IK teaser

[audiosabre]

Okay, I don't want to seem unfair to IK. That wasn't my intention. I'm not some hate-filled, venom-spewing, cynical IK H8t0r.

This will revolutionise music making as we know it

I'm sure I heard or read a similar quote from IK. Enough said. That's where the venom comes from. If they marketed it as a fun app or whatever, fair play. That wasn't the case. I understand marketing and creating some kind of buzz around a product; I think the marketing for this was completely out of context. That's why we're all bemused and disappointed.

I do agree that it doesn't negate anything good they've ever done. However, don't blame me for the fact I respect them a little less, they hold the blame for that entirely. You should take the negative posts with a pinch of salt; luckily, this will all blow over by the time new T-RackS modules are released

I really have nothing else to say. Every teacher I ever met told me that context was really important. How right they all were

John

[Cap'n Spanky]

Andrew's gushing enthusiasm prior to the announcement stirred a lot of interest and hope. Comments about how much WE KVE USERS would like this certainly suggested it would be a product relevant to professional audio folk. Hence I think the disappointment.

Precisely. He should have hinted that that a good chunk of us will have no interest in the new product. Misspent trust and goodwill.

[Arglebargle]

Andrew's gushing enthusiasm prior to the announcement stirred a lot of interest and hope. Comments about how much WE KVE USERS would like this certainly suggested it would be a product relevant to professional audio folk. Hence I think the disappointment.

Precisely. He should have hinted that that a good chunk of us will have no interest in the new product. Misspent trust and goodwill.

Exactly, save the buzz words and hype for the target audience, which ain't KVR.

[ckatrun411]

If they marketed it as a fun app or whatever, fair play.

Absolutely, IK did something totally disgusting. You see this kind of marketing from car dealerships. Absolutely why I have such trouble shopping for cars.

When you look at the newspaper, and you see, "buy a new ford flex, $18,000." Then you go to the car lot, and they have no idea what you are talking about.

[S.HUSH]

Hey guys,

I was kind of expecting to see some head-scratching towards this, and I understand. It wasn't what anyone was expecting, though once you try it I think you will realize how powerful a tool it actually is.

You guys are on the right track with making a portable application. But as far as having it *solely* work with content (loops) that anyone can buy and no option for users to create their own loops using their own samples, well, that's where it fails IMO

1.The patent thing: Groovemaker was the first application that allowed you to stack any loop content contained within over anything else. While there are loop programs out there, the amazing thing is that (while you may not do this), you can stack 8 drum loops, lead lines, etc on top of each other, and while it may be busy it ALL works.

I thought Ableton Live was the first to do this.

2.Right now we have the initial genre packs, but in the future we are working with some great sound designers (Sonic Reality for one, others I can't mention yet) to provide some amazing content. This isn't a toy with non-professional sounds, it actually provides usable content with a library provided by names you trust, that can only grow.

Usable content for noodling. Again, there should be an option for users to create their own loops using their own samples or samples made exclusively for Groovemaker.

3.Groovemaker has actually been put in the hands of a few producers, one being Russ Landau, who has worked on Survivor, Fear Factor, etc. Russ has actually been using it for cues for future shows.

So? Why should I use the same content he and everyone else can use? Did I mention the app should have the ability for users to create their own loops using their own samples?

The cool thing is, you can work on a plane, while in a coffee shop, etc....anywhere you get an idea, and produce something that can be used in a professional environment.

Just like thousands of others using the same loops. By the way, a feature request, have the ability to create your own loops using your own samples or sample content made exclusively for Groovemaker.

[buscemi]

By the way, a feature request, have the ability to create your own loops using your own samples or sample content made exclusively for Groovemaker.

I like that idea too. If you had to import it (and the import worked better than SampleTank's) and the process wasn't all that difficult or time-consuming, people would be able to create more original work. It wouldn't all just work together like the provided content, but it leaves us responsible for making shitty or beautiful (or beautifully shitty) music. I do believe they'll have people providing the "exclusively for Groovemaker" right quick, though. It would be silly not to follow up with that.

Maybe they created a valley so when they come up with the aforementioned new T-Racks models we'll have more momentum in the upswing Just kidding of course.

[Andrew Bach IK]

Andrew's gushing enthusiasm prior to the announcement stirred a lot of interest and hope. Comments about how much WE KVE USERS would like this certainly suggested it would be a product relevant to professional audio folk. Hence I think the disappointment.

Note to self-next time don't tell people on KVR how much you enjoy playing with something.

I did say that it wouldn't be for everyone, but I said it is something special. It really is both. As an idea pad/beatbox and intelligent accompaniment tool it does rule. Like I said, if you want to try it you can, there is a free version-

[url]itms://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=323694275&mt=8&s=143441[/url]

Try it out and let me know what you think.

Cheers,

Drew

[Funkybot's Evil Twin]

BTW, the iPhone is more like a tiny computer that also works as a phone, so enough of that "phones are for talking" nonesense.

Phones are for talking. BTW, its not called the iTinycomputer, now is it?

Yes, phones are for talking, cell phones are essentially specialized computers that also allow for talking, the iPhone, in particular, advances that concept by allowing that specialized computer to be a little less specialized, a little more general, and also be a development platform for other software. You can ignore that fact all you want...

[Andrew Bach IK]

1.The patent thing: Groovemaker was the first application that allowed you to stack any loop content contained within over anything else. While there are loop programs out there, the amazing thing is that (while you may not do this), you can stack 8 drum loops, lead lines, etc on top of each other, and while it may be busy it ALL works.

I thought Ableton Live was the first to do this.

Groovemaker was based on Axe, a loop application from 1997 that was mostly Brazilian loop content. The broad genre version actually came in 1998, still a few years before anything like it. The thing about competing products is that they can make sure that everything fits time wise, but the cool thing about Groovemaker is that you can stack ANYTHING that we provide and it won't compete. It may sound busy, but it all fits together. Kinda neat.

[Squids]

Okay, I don't want to seem unfair to IK. That wasn't my intention. I'm not some hate-filled, venom-spewing, cynical IK H8t0r.

This will revolutionise music making as we know it

I'm sure I heard or read a similar quote from IK. Enough said. That's where the venom comes from. If they marketed it as a fun app or whatever, fair play. That wasn't the case. I understand marketing and creating some kind of buzz around a product; I think the marketing for this was completely out of context. That's why we're all bemused and disappointed.

I do agree that it doesn't negate anything good they've ever done. However, don't blame me for the fact I respect them a little less, they hold the blame for that entirely. You should take the negative posts with a pinch of salt; luckily, this will all blow over by the time new T-RackS modules are released

I really have nothing else to say. Every teacher I ever met told me that context was really important. How right they all were

John

Well said John and I can respect that. There's a big difference between someone's constructive criticism vs. someone who is a hate-filled venom... eh, what you said! Some people like to just pounce on others for sport. It's obvious to most when we see it. But at the same time there are people who don't intend cause any harm or anything they just have a an opinion that might be harsh. That's life! We're all subject to criticism.

Anyway, it is debatable about the marketing and I have my own opinion about marketing but can't really discuss it openly except that if it was up to me I would play up the fact that this is just plain and simply a really FUN app! Maybe not for everybody (and I wouldn't expect it to appeal EXACTLY to the same guy who is psyched about the TR Single deal going on!) but the technology involved is clever - the mathematical possibilities of interactive randomization are interesting and it WILL allow many people to make music in a different way... regardless of whether all of us expert DAW, loop and/or VI users are "blown away" by it.

Normally I'd say if you use your own loops or even play your parts with midi or an acoustic/electric instrument then this is not for you but... then again, since it is only $10 I have to say that if you own an iPhone and you like the idea of a portable groove box with some unique loop mixing technology then... there you go! Not a wallet-breaking decision. Try the free demo and see!

The only thing I disagree with in your post is calling it "fair play" or not. I don't think it is a question of whether it is fair or not to hype something. Whether it is the best way to approach it... well that is what is debatable. But you want to know the funny thing? Just the fact that people want to DEBATE it in itself is actually good marketing!!!!!!! Does anyone remember that crazy long thread I think was called "AmpliTube 2 finally released" or something like that? I think it was A3ntar or ATS that started that one and it lasted for ever in and endless debate over all sorts of things. At first I thought it was embarrassing but then I realized it was actually making people more aware of the product through controversy. I am not saying IK did this knowing there would be controversy and no one asked my opinion about it even though I said we'd do sounds for it (we haven't yet but SR is planning on it at some point). But, there obviously are a ton of opinions about it and at the end of the day the more people hear about it and decide for themselves "Hmmm, I have an iphone and $10... maybe I'll just get this and see what the big deal is!". If that happens then I'll have learned something about marketing myself. They say there is no such thing as bad publicity and generally I don't believe in that but... I admit I could be totally wrong and it may just be true afterall. I guess we'll find out.

[headquest]

Note to self-next time don't tell people on KVR how much you enjoy playing with something.

Actually you said that I/We would enjoy playing with it, and you would have to fight us to get it back

[url]itms://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=323694275&mt=8&s=143441[/url]

Try it out and let me know what you think.

Cheers,

Drew

I would do, but like most people I don't have an iPhone. Otherwise, seriously, I would try it out and give you some fair comment.

[captain caveman]

BTW, the iPhone is more like a tiny computer that also works as a phone, so enough of that "phones are for talking" nonesense.

Phones are for talking. BTW, its not called the iTinycomputer, now is it?

Yes, phones are for talking, cell phones are essentially specialized computers that also allow for talking, the iPhone, in particular, advances that concept by allowing that specialized computer to be a little less specialized, a little more general, and also be a development platform for other software. You can ignore that fact all you want...

No matter what anybody says and whatever marketing crap has spewed out of Apple HQ and seemingly lodged itself into everybodies cerebal cortex, the only thing the iPhone does that no other phone did before it is look prettier.

Everyone talks like the iPhone allows people for the first time in history to log onto the f-ing internet on an f-ing phone!!!!! Far from it.

[fanfarecircuit]

here andrew... here's a mobile app with some real promise and ingenuity.

http://www.intermorphic.com/tools/mixtikl/index.html

"anything you buy from us will magically fit together"

[debra1rlo]

a toy?

that's seriously dumb.

All that hype and that's your response? And I was waiting for yours in particular. Color me disappointed.

A response to a response? delra1rlo... Disappointed here also, as I was awaiting your cleverly worded nugget of cleverness (hmm, my vocabulary escapes me currently).

This thread from last night should prove without a doubt that I'm not the person to go to for any cleverly worded nuggets. At least not any that normal humans can understand.

[TristezaOrange]

Companies need to learn that overhyping is usually the cause of their woes. Remember the slacked-jaw Record preview and the hostile responses it got? It was overhyping, same as here. I'm sure that Record and this app are decent products but the GAME-CHANGING MEGA-EARTH-SHATTERING NEW THING IN MUSIC-MAKING actually damaged both companies' reputation.