Well, my own personal interpretation of the situation with ARK is that there is an element of some girls and/or parents having stars in their eyes, but the company itself, I honestly think, is more akin to a music/video version of Glamour Shots.IncarnateX wrote:
In this case, it might even be RB's own idea, but the encouragement of her parents will be the fact the solidifies it. They could have spoken against it, not at least with the potential failure in mind.
I think this puts it into a category where it's hard to know how serious some of the girls or their parents are about it, vs. how much it's mostly done for fun. After the RB meme, I think a lot of them might reconsider this particular approach to fun, though.
I think if you look at ARK like Glamour Shots, that goes a long way in explaining why Friday is such a total throwaway song. I'm mean, let's be serious, it sounds like he wrote it on his iPhone in the taxi on the way to work one morning. This is not anything approaching serious artist development as a real label or manager would attempt to do. It's more like a one-off service. Supposedly the parents even get the rights to the song and video, which makes it very much like a service and not at all like a label.
Any parents who would get heavily involved in this process and start forking over thousands of dollars would realize that at some point, and know that if they wanted stardom for their daughter, they would essentially be on their own in achieving it. ARK is just going to put together a little superficial package for them to take with them and try to do whatever they can with.
Especially when we see what happened on Youtube? 
), I think I'm on the trail of something truly otherworldly and weird here.
