KVR Audio

machinesworking · Post by **machinesworking** » Fri Feb 17, 2012 1:13 am

It's a common price point, but I think they need to move it closer to Logic and Reaper in order to compete. You can't just jump in at the same price as your established competition and expect to convert people, especially if you haven't a 30 year track record like DP does, or the 12 years or so that Ableton Live has.

What would really work well for them though is a brutal competitive upgrade discount.

Or even better download only and the same price as Logic, but obviously that's not happening.

EvilDragon · Post by **EvilDragon** » Fri Feb 17, 2012 1:14 am

At that price, it's adios muchachos.

felonytrance · Post by **felonytrance** » Fri Feb 17, 2012 1:15 am

dalor wrote:
Grodada wrote:On dv247 359 euro, that price is not expensive?
if it's true...this is without me.
They seem to be sure of having a golden product.

I don't understand why there is no pricing on the bitwig website but yet on dv247?
http://www.dv247.com/computer-music-sof ... are--93544

if this is right then I'm not on board at all. I'll stick with live.

it's a shame that someone has not explained that they have a product that's in it's first version. Sad that they think the product is worth this much already. I don't think they see that software prices are dropping. Unless the product never crashes then it is obvious that it is not worth the price. I was excited until now. I highly doubt that many ableton user will jump at the idea of paying that much, at least I won't.

lotus2035 · Post by **lotus2035** » Fri Feb 17, 2012 1:28 am

Maybe they'll have a crossgrade offer for Ableton users.

munchkin · Post by **munchkin** » Fri Feb 17, 2012 1:29 am

lotus2035 wrote:Maybe they'll have a crossgrade offer for Ableton users.

or an upgrade even?

todd_r · Post by **todd_r** » Fri Feb 17, 2012 1:34 am

Boooooo, expensive

munchkin · Post by **munchkin** » Fri Feb 17, 2012 1:36 am

I've just calculated that Bitwig will have to be 5 times better than Reaper for it to be worth me upgrading. Is anything on earth five times better than Reaper? I think not.

felonytrance · Post by **felonytrance** » Fri Feb 17, 2012 1:41 am

I'm torn between thinking this is legit. It's kinda like when the MPC R rumors were floating around that I saw a price for $2000 dollars on some site (a store) then they dropped the price. Again I'm in for $100 max for a first version of a software. Don't care how good they are at programming there are going to be many issues. Also the good stuff is not until version 2. I can't believe that they would not undercut ableton by a significant amount to gain a loyal following. I bet the price is slightly inflated to see the reaction but still WAY off base. It's ableton users that are excited about the product, most other that I talk to who are not live users say they have no interest in it cause they don't like live

there are many great products in the world but if you don't know how to market, set price, and upkeep them then they are doomed for failure.

SUCH A BUZZ KILL

trimph1 · Post by **trimph1** » Fri Feb 17, 2012 1:46 am

Although I'm a DAW junkie

I doubt very much I'll be partaking of this one.

The price point is a killer...

ZenPunkHippy · Post by **ZenPunkHippy** » Fri Feb 17, 2012 1:47 am

It's not going to cost a hundred bucks.

Regarding the price in general, IMO the developers deserve a bit more respect for choosing a price they think is suitable based on the amount of work they've put in and the functionality it provides. Companies don't arrive at random prices because they think it's possible to screw (new) customers over.

Obviously there is the Reaper factor, but please don't forget Justin was able to start Reaper with a boat load of money in the bank due to the success of Winamp. He can afford for Reaper to fail ... in fact, if no more licenses for Reaper were purchased ever, he could still continue to work on the project until the day he dies.

99% of developers don't have that luxury.

Peace,
Andy.

felonytrance · Post by **felonytrance** » Fri Feb 17, 2012 1:53 am

ZenPunkHippy wrote:It's not going to cost a hundred bucks.

Regarding the price in general, IMO the developers deserve a bit more respect for choosing a price they think is suitable based on the amount of work they've put in and the functionality it provides. Companies don't arrive at random prices because they think it's possible to screw (new) customers over.

Obviously there is the Reaper factor, but please don't forget Justin was able to start Reaper with a boat load of money in the bank due to the success of Winamp. He can afford for Reaper to fail ... in fact, if no more licenses for Reaper were purchased ever, he could still continue to work on the project until the day he dies.

99% of developers don't have that luxury.

Peace,
Andy.

I'm not even referring to reaper, it's business. You can go to ways. Set a premium price for a product and sell less units, OR lower the price and sell more. You have to find the equilibrium price. Even $400 is not near a price for people to gamble on a new product with no history. You would just think that a product that is so similar to a well established product would uncut the price in hope to gain a following that then as they succeed they raise the price.

Just business NOT being disrespectful to the programmers. I wish them the best of luck, it's just a huge shock to see the price. I'm guessing many other will feel the same way

ZenPunkHippy · Post by **ZenPunkHippy** » Fri Feb 17, 2012 1:58 am

felonytrance wrote:I'm not even referring to reaper, it's business. You can go to ways. Set a premium price for a product and sell less units, OR lower the price and sell more. You have to find the equilibrium price. Even $400 is not near a price for people to gamble on a new product with no history. You would just think that a product that is so similar to a well established product would uncut the price in hope to gain a following that then as they succeed they raise the price.

Just business NOT being disrespectful to the programmers. I wish them the best of luck, it's just a huge shock to see the price. I'm guessing many other will feel the same way

No worries. The Reaper comment wasn't really directed at you. I made that comment because I suspect a lot of people do think $50 is an appropriate price point for a new host because of Reaper.

Selling more units at a lower price will likely work in the short term, but is not really sustainable IMO. Anyway, it's all speculation at the moment ...

Peace,
Andy.

Audio~Geek · Post by **Audio~Geek** » Fri Feb 17, 2012 2:00 am

why even compare it to REAPER? It looks like like a dark, mirrored version of Live.
Does Live get compared to REAPER a lot here? It's pretty clear they are different things

Also, technically REAPER costs $225

felonytrance · Post by **felonytrance** » Fri Feb 17, 2012 2:07 am

ZenPunkHippy wrote:No worries. The Reaper comment wasn't really directed at you. I made that comment because I suspect a lot of people do think $50 is an appropriate price point for a new host because of Reaper.

Selling more units at a lower price will likely work in the short term, but is not really sustainable IMO. Anyway, it's all speculation at the moment ...

Peace,
Andy.

No worries Any. There are many different theories of price product equilibrium, and people have success with both. To me you get a bunch of people who are interested in the product to get in on the first version for cheap. Helps with bugs, ideas, and helps to get a return on time invested etc. Then if the product is good you will have a % large of the group that came on board in the beginning to upgrade. There is also something to be said for brand loyalty of users who are there from the beginning.

To me I'd rather have a larger user base than a smaller one. Helps with word of mouth which is the best form of advertising. Again i love business theory so it's fun for me to think about different ways to approach things.

fedexnman · Post by **fedexnman** » Fri Feb 17, 2012 2:12 am

I think everyone is jumping to conclusions on that price, Bitwig's website doesn't reflect any product price or announcement , only that its in beta right now . I imagine if they stay independent ex. fabfilter , reaper, u-he , and no product box either, they'll be selling it from there own website , wouldn't you think ??

Bitwig Studio announced