KVR Audio

dsynth27 · Post by **dsynth27** » Mon Mar 12, 2012 11:25 pm

I have been sitting on Reason 3 for years now...If they made Reason so that its devices could be used as VST's, with MIDI out - I would definitely upgrade.

gckilla · Post by **gckilla** » Tue Mar 13, 2012 1:10 am

My call is that they are going to create/open up the reason sdk such that a 3rd party developer can create a "plug-in"/extend Reason.

Or, another way to look at it - is making the "plug-in" like an app, in this case Reason being IOS. The advantage of this system is that it you don't have a moving target.

Even if you think plug in hosting is irrelevant (I got the joke).

gpunk · Post by **gpunk** » Tue Mar 13, 2012 8:40 am

Looks like they have hired Bitwigs marketing department, announcing announcements haha

aMUSEd · Post by **aMUSEd** » Tue Mar 13, 2012 8:51 am

I wonder if it is something to do with the Nektar Panorama?

http://www.nektartech.com/Panorama

grymmjack · Post by **grymmjack** » Tue Mar 13, 2012 12:35 pm

gckilla wrote:My call is that they are going to create/open up the reason sdk such that a 3rd party developer can create a "plug-in"/extend Reason.

Or, another way to look at it - is making the "plug-in" like an app, in this case Reason being IOS. The advantage of this system is that it you don't have a moving target.

Even if you think plug in hosting is irrelevant (I got the joke).

Considering the line6 coop on integration there I think this as well. That would be the smartest thing they could do.

It doesn't upset the apple cart if they put in very good qa like on AppStore and users won't have to search elsewhere for things all in one box.

The expertise props have now with hardware and dongles have been slowly implemented and introduced bit by bit as well which also could makes sense from a plugin devs perspective as a prerequisite of participation.

If props can somehow link ignition key or balance dongles to a plugin registry they have a real platform for others to play on.

Consider the impact on the hosts as well of recent bigwig movement modular nature etc. tick that box for props already.

It's no secret that platform is everything these days.

Interesting times.

felonytrance · Post by **felonytrance** » Tue Mar 13, 2012 1:33 pm

gpunk wrote:Looks like they have hired Bitwigs marketing department, announcing announcements haha

if bitwig does not announce by messe then they don't understand how the world works

Amused wrote: I wonder if it is something to do with the Nektar Panorama?

http://www.nektartech.com/Panorama

For some reason I think this thing is nothing more than an axiom pro with a better screen and One motorized fader. Still have not played on but just my superficial impressions

headquest · Post by **headquest** » Tue Mar 13, 2012 3:45 pm

Whatever new thing they announce, it appears that I won't be needing it:

propellerhead advert for Balance with Reason Essentials wrote:Everything you need to create anything you want.

So there it is. Game over. All you need is Balance + Reason Essentials. No need for the full version of Reason 6, any of their commercial refills, not even one of their T-Shirts or Baseball Caps.

On a more serious note, I think the advert that I quoted this big bold slogan from (it's a full page colour advert on the back cover of the current MTM and elsewhere) shows very clearly that the Propellerhead marketing strategy relies rather heavily on hype (or, being less charitable, lies). When somebody constantly talks themselves up quite to the extent Propellerhead do, it becomes difficult to get genuinely excited any more, because you know that there's a very large BS factor involved.

braj · Post by **braj** » Tue Mar 13, 2012 3:54 pm

What if I want an igloo? And will it make me a latte?

eXode · Post by **eXode** » Tue Mar 13, 2012 7:11 pm

headquest wrote:On a more serious note, I think the advert that I quoted this big bold slogan from (it's a full page colour advert on the back cover of the current MTM and elsewhere) shows very clearly that the Propellerhead marketing strategy relies rather heavily on hype (or, being less charitable, lies). When somebody constantly talks themselves up quite to the extent Propellerhead do, it becomes difficult to get genuinely excited any more, because you know that there's a very large BS factor involved.

[sarcasm]Yeah, propellerhead is the only company that do that...[/sarcasm]

kmonkey · Post by **kmonkey** » Tue Mar 13, 2012 7:24 pm

eXode wrote:
headquest wrote:On a more serious note, I think the advert that I quoted this big bold slogan from (it's a full page colour advert on the back cover of the current MTM and elsewhere) shows very clearly that the Propellerhead marketing strategy relies rather heavily on hype (or, being less charitable, lies). When somebody constantly talks themselves up quite to the extent Propellerhead do, it becomes difficult to get genuinely excited any more, because you know that there's a very large BS factor involved.
[sarcasm]Yeah, propellerhead is the only company that do that...[/sarcasm]

Haha it's funny because you are both right...

highkoo · Post by **highkoo** » Tue Mar 13, 2012 7:58 pm

eXode wrote: [sarcasm]Yeah, propellerhead is the only company that do that...[/sarcasm]

Right, but they are probably the only one that told us we dont need plugins, audio recording, midi, a fukkin clock, etc..

You can be bold (lie) only if you are the champ, or a contender.

kmonkey · Post by **kmonkey** » Tue Mar 13, 2012 8:42 pm

highkoo wrote:
eXode wrote: [sarcasm]Yeah, propellerhead is the only company that do that...[/sarcasm]
Right, but they are probably the only one that told us we dont need plugins, audio recording, midi, a fukkin clock, etc..

You can be bold (lie) only if you are the champ, or a contender.

Ahahaha that is also true. Now when i recall it it seems ridiculous.

Anyway..i am genuinely interested...(they made their point)

justin3am · Post by **justin3am** » Tue Mar 13, 2012 9:55 pm

felonytrance wrote:
Amused wrote: I wonder if it is something to do with the Nektar Panorama?

http://www.nektartech.com/Panorama
For some reason I think this thing is nothing more than an axiom pro with a better screen and One motorized fader. Still have not played on but just my superficial impressions

I was involved in the Axiom Pro project when I worked at M-Audio and I've played with a Panorama... Panorama has a lot more going for it than meets the eye. It may have a similar layout to Axiom Pro/MPK/Etc, but under the hood it's a completely different beast.

Dogboy73 · Post by **Dogboy73** » Wed Mar 14, 2012 10:17 am

Hey people, nice long thread. :')

Believe me when I say, it really is exciting news!

/tease

Posted earlier today on the Propellerhead's User forum by Propellerhead staff member, MattiasHG. They sound pretty confident this is genuinely something ..... exciting

Urs · Post by **Urs** » Wed Mar 14, 2012 10:30 am

Dogboy73 wrote:
Hey people, nice long thread. :')

Believe me when I say, it really is exciting news!

/tease
Posted earlier today on the Propellerhead's User forum by Propellerhead staff member, MattiasHG. They sound pretty confident this is genuinely something ..... exciting

Might be an exciter then?

Musikmesse 2012: Propellerhead to share "exciting news"