KVR Audio

headquest · Post by **headquest** » Tue Mar 20, 2012 11:42 am

etherdesign wrote:I'm sure there's some, but is there a large group of people that would pay ~$200 for an iPad app? Given the current assertions that the new iPad is a powerful computer and the ubiquity of cheap apps. I don't have an iPad, what is the most expensive popular app for it?

Good point. iPad apps are mostly very cheap right? And I can't see PH reducing the price of a full copy of Reason below £300.00....

Dogboy73 · Post by **Dogboy73** » Tue Mar 20, 2012 11:43 am

T-CM11 wrote:
SLiC wrote: Do NOT underestimate the power of convenience! CD killed records on convenience, not sound quality. MP3 killed CD on convenience not sound quality…Instant gratification, instant delivery and always on… welcome to the future
CD & records are very much alive! Just like music software didn't kill music hardware. Maybe you should broaden your horizon. There's more in the world than TV & Radio makes you believe. Your future is not THE future.

Absolutely right. CD's didn't kill vinyl but ironically MP3 seems to be killing CD. I still buy records more than CD's & certainly more than bloody MP3's. MP3's are hugely convenient. But they loose so much else. MP3 is a Faustine bargain. It's sterile, disposable, lacking in any value. Pretty cool that I can fit 10 million tracks onto my i-thingy. But that's about as good as it gets for MP3.

SJ_Digriz · Post by **SJ_Digriz** » Tue Mar 20, 2012 11:46 am

T-CM11 wrote: CD & records are very much alive!

By that definition, the horse and buggy are very much alive because a few Amish communities in the boonies still use them.

Just like music software didn't kill music hardware.

Actually, music software is busy being integrated into the hardware, to the point where the original hardware doesn't exist anymore, just the outer packaging that you recognize. Another 20 years and actual hardware hardware will be extremely boutique.

Dogboy73 · Post by **Dogboy73** » Tue Mar 20, 2012 11:46 am

headquest wrote:
etherdesign wrote:I'm sure there's some, but is there a large group of people that would pay ~$200 for an iPad app? Given the current assertions that the new iPad is a powerful computer and the ubiquity of cheap apps. I don't have an iPad, what is the most expensive popular app for it?
Good point. iPad apps are mostly very cheap right? And I can't see PH reducing the price of a full copy of Reason below £300.00....

Price aside I think a straight port of Reason to iPad (assuming it could handle it no problem at all) would be crap! Reason is fiddly on a desktop machine. I wish I had 2 monitors when using Reason (certainly since it assimilated Record). On an iPad? Forget it! Would be like trying to thread a needle. It would be extremely frustrating to work with IMO. I think any App we see from Propellerheads is going to be a bespoke design with the device firmly in mind.

festeringheap · Post by **festeringheap** » Tue Mar 20, 2012 11:49 am

Rewire 3.0 bi-directional - capable also of syncing with iOS ported apps

Dedicated Reason iPad controller

headquest · Post by **headquest** » Tue Mar 20, 2012 11:50 am

@ Dogboy73: Agreed.

T-CM11 · Post by **T-CM11** » Tue Mar 20, 2012 11:50 am

SJ_Digriz wrote:
T-CM11 wrote: CD & records are very much alive!
By that definition, the horse and buggy are very much alive because a few Amish communities in the boonies still use them.
Just like music software didn't kill music hardware.
Actually, music software is busy being integrated into the hardware, to the point where the original hardware doesn't exist anymore, just the outer packaging that you recognize. Another 20 years and actual hardware hardware will be extremely boutique.

Popularity isn't the most important thing in the world. Maybe if you're 16... are you?
Does your world end at the state line? There are plenty of horses used, for various purposes, everywhere in the world.

Dead_Musik · Post by **Dead_Musik** » Tue Mar 20, 2012 11:52 am

Perphaps its way to rewire standalone versions of said software!

(like standalone version of massive, z3ta etc)

SLiC · Post by **SLiC** » Tue Mar 20, 2012 12:32 pm

T-CM11 wrote:
SLiC wrote: Do NOT underestimate the power of convenience! CD killed records on convenience, not sound quality. MP3 killed CD on convenience not sound quality…Instant gratification, instant delivery and always on… welcome to the future
CD & records are very much alive!
Just like music software didn't kill music hardware.
Maybe you should broaden your horizon. There's more in the world than TV & Radio makes you believe.
Your future is not THE future.

....and its still possible to rent or buy a VHS Cassette and watch the movie. Personally I prefer to instantly stream HD movies on demand

I think it is a matter of fact not conjecture that CDs replaced Vinyl and MP3 downloads replaced CD's in terms of volumes sold. The popular music chart is now a 'download' chart.

The world is changing, Records, CD's Blueray etc…it will all be around for a whiles and has various niches, but in terms of popular culture (not, can I point out 'my' culture or necessarily my preferred future, I'm 45 and play old blues records!) is moving towards everything being instant and on-demand (ask my daughters!)

As for music software not killing hardware....time will tell, music software is in its infancy. I can give you a real example though; I was going to buy a Prophet 08 to get that warm analogue pad sound |I was missing, sold a guitar, money in hand....then Diva came out; I didn't buy Prophet 08....(bought another guitar

I just read (well, listened- audiobook, there another onew for ya

) this: http://www.amazon.com/Future-Music-Mani ... 0876390599 they take it even further as an industory think tank....

T-CM11 · Post by **T-CM11** » Tue Mar 20, 2012 12:42 pm

SLiC wrote: ....and its still possible to rent or buy a VHS Cassette and watch the movie. Personally I prefer to instantly stream HD movies on demand

I think it is a matter of fact not conjecture that CDs replaced Vinyl and MP3 downloads replaced CD's in terms of volumes sold. The popular music chart is now a 'download' chart.

The world is changing, Records, CD's Blueray etc…it will all be around for a whiles and has various niches, but in terms of popular culture (not, can I point out 'my' culture or necessarily my preferred future, I'm 45 and play old blues records!) is moving towards everything being instant and on-demand (ask my daughters!)

But nobody likes VHS

You're right of course... as long as you keep using the word "popular". But "non-popular" culture (or niches, if you like) has been everywhere for a long time, and isn't going to disappear.

SLiC · Post by **SLiC** » Tue Mar 20, 2012 12:54 pm

T-CM11 wrote:
SLiC wrote: ....and its still possible to rent or buy a VHS Cassette and watch the movie. Personally I prefer to instantly stream HD movies on demand

I think it is a matter of fact not conjecture that CDs replaced Vinyl and MP3 downloads replaced CD's in terms of volumes sold. The popular music chart is now a 'download' chart.

The world is changing, Records, CD's Blueray etc…it will all be around for a whiles and has various niches, but in terms of popular culture (not, can I point out 'my' culture or necessarily my preferred future, I'm 45 and play old blues records!) is moving towards everything being instant and on-demand (ask my daughters!)
But nobody likes VHS

You're right of course... as long as you keep using the word "popular". But "non-popular" culture (or niches, if you like) has been everywhere for a long time, and isn't going to disappear.

Agreed, I prefer to call the music I make 'niche' rather than 'unpopular'

Back on topic...the Props have certainly created enough speculation with their pre-announcement...I am now also leaning towards a rewire 3 format that will connect to iPAD (and give midi out etc.) - that would be something for everyone!

SJ_Digriz · Post by **SJ_Digriz** » Tue Mar 20, 2012 1:18 pm

T-CM11 wrote: Popularity isn't the most important thing in the world. Maybe if you're 16... are you?
Does your world end at the state line? There are plenty of horses used, for various purposes, everywhere in the world.

Lets see, I have a son who is 40 with a few grand kids.... Nope not 16.

Also, I didn't use the word popular .. you did. I pointed out that fact that although vinyl does continue, it is far from a distribution system for music. It is a niche media for a very, very, very, very tiny portion of the population ... possibly smaller than those that still get functionality from horses.

So, I pointed out the fallacy of both statements. And you, for some reason, decide to use half baked personal slights as your response. What maturity level does that suggest? And finally, Nanny, Nanny Booboo.

T-CM11 · Post by **T-CM11** » Tue Mar 20, 2012 1:20 pm

SJ_Digriz wrote: It is a niche media for a very, very, very, very tiny portion of the population ... possibly smaller than those that still get functionality from horses.

Sure, invite them all in your house then. Like I said, the world is bigger than your town.

"portion of the population" is only relevant to marketing people. Almost all of the music I listen (in many genres, just not "charts" bullshit) to is still being released on vinyl and CD.

nix808 · Post by **nix808** » Tue Mar 20, 2012 1:24 pm

christianmusicmaker · Post by **christianmusicmaker** » Tue Mar 20, 2012 1:44 pm

I thought I would revise my notes after their announcement at MESSE but I think for now I will go with...

1. Some kind of Mobile related announcement - could be on multiple levels.

2. Desktop version related..

a. Hosting of VST in some way or another. .

b. Reason as a VSTi (or similar) and or hosting of Separate Reason Instruments and FX outside of Reason

c. Possibly separate new line of Instruments and FX announced as well, along the lines of Cakewalk's Pro Channel plugins but for mobile and desktop.

d. Some new form of Rewire that spans Desktop and mobile products and might just might even allow for some kind of real-time integration cross platform (iOS to Windows or MAC - wireless or similar).

>phew< hopefully that is the last time I am required to initiate such a rigorous revision of the Props offering/s for tomorrow.

Musikmesse 2012: Propellerhead to share "exciting news"