Avid sells M-Audio and AIR to inMusic (Alesis/Akai/Numark) group.

Anything about MUSIC but doesn't fit into the forums above.
Kaboom75
KVRAF
1736 posts since 4 Sep, 2011

Post Mon Jul 02, 2012 8:51 am

http://in.finance.yahoo.com/news/jack-o ... 00537.html

As title. Some toy maker posed this news on facebook.

User avatar
justin3am
KVRAF
10450 posts since 7 May, 2006 from Southern California

Post Mon Jul 02, 2012 10:03 am

I heard about this last week. I wasn't sure when they'd go public with the news.
I'm glad I got out of there when I did. I feel for my friends who still work for M-Audio. From what I've heard about past Numark acquisitions, Jack O'donnell isn't interested in any of the talented people working for the company, he just wants the name and the intellectual capital.

Acid Mitch
KVRAF
1870 posts since 5 Oct, 2005

Post Tue Jul 03, 2012 5:17 am

M-Audio tech support was really good to me on the rare occasions I needed it. I hope it continues under new ownership.

User avatar
Hink
Rad Grandad
27365 posts since 6 Sep, 2003 from Downeast Maine

Post Tue Jul 03, 2012 3:16 pm

it was just on the news here because avid is close by to me, last quarter they claim to have lost 25.6 million dollars. They are laying off a lot of workers.

User avatar
Dean Aka Nekro
KVRAF
6179 posts since 4 Oct, 2007 from Escaped At Last

Post Tue Jul 03, 2012 4:09 pm

justin3am wrote:I heard about this last week. I wasn't sure when they'd go public with the news.
I'm glad I got out of there when I did. I feel for my friends who still work for M-Audio. From what I've heard about past Numark acquisitions, Jack O'donnell isn't interested in any of the talented people working for the company, he just wants the name and the intellectual capital.
Glad You did get out, It is plain obvious AVID's "streamlining" is all money and the person getting the name's track record is horrible for keeping up reputations/standards of the brand name buy out's. It just makes me resent AVID further despite Pro Tools being the daw I'm at home with (snagged a great deal on a v9 license/disk of koolkeys as I was not quick enough and then v10 was suddenly out). I have had quite abit of M-Audio gear in the past which served me really well and still do have some, Also have some Alesis and AKAI gear also. Makes me sick to know good people will be cut loose just because of a buy out. Business's can be such ugly beasts, If/When they do get chopped I sincerley hope that they easily find places where thier talents are realized.

Not going near PT v10 and now I really, really doubt I'll want to touch v11 whenever it lands or 10.5 (whichever runs full x64 and ARSE format butt plugs). It also f**ks over the GMedia/GForce guys and others whom are distributed via M-Audio I presume which further is not good for anyone involed except the number crunching AVID machine

There my rant done, Won't go on about it anymore but they have done nothing good in my books since PT v9 which seemed like they had seen the light and were heading in a good direction, They did a fine job of smothering that as all I can guess it was a finacial failure for them...Yet they did not give the open/approachable for all style much a chance as IMveryhumbleHO it would of worked well :shrug:

So all I am able to do is vote with my money, Its just sad. I mean all the talent they simply came at like a bulldozer when still called Digidesign and bought up...It just seems to of vanished post-buy out. f**k 'em

Peace and all the best to You Justin mate and also to everyone else as always :)

Dean

User avatar
fmr
KVRAF
7845 posts since 16 Mar, 2003 from Porto - Portugal

Post Sat Jul 07, 2012 2:36 am

Hink wrote:it was just on the news here because avid is close by to me, last quarter they claim to have lost 25.6 million dollars. They are laying off a lot of workers.
Maybe they should rethink their policies regarding customers, upgrade prices, features, etc. All the zig-zag and misjudgements we have been watching in the last years are now being paid. And they are not alone in this.
What will happen to their instrument pack, not that AIR was bought?
Fernando (FMR)

User avatar
aMUSEd
KVRAF
29813 posts since 14 Sep, 2002 from In teh net

Post Sat Jul 07, 2012 2:50 am

Why would they sell AIR? - surely they produce some of the key instruments and effects in ProTools?

User avatar
fmr
KVRAF
7845 posts since 16 Mar, 2003 from Porto - Portugal

Post Sat Jul 07, 2012 5:18 am

aMUSEd wrote:Why would they sell AIR? - surely they produce some of the key instruments and effects in ProTools?
That's precisely my question? What's their strategy? First they bought it because they felt the need to compete with Steinberg, Apple, etc., regarding the offer of plug-ins and VIs bundled with the software, and now they sell it? What will become of their instruments and processors? Who will support them and update them?
Fernando (FMR)

Xenobt
KVRian
921 posts since 14 May, 2010 from Atlanta, GA

Post Sat Jul 07, 2012 7:36 am

This reminds me of the focusrite partnership awhile back, a great idea to get pro quality mic preamps in their interfaces that lasted one whole product cycle.

I won't go past PT 8 at home cuz I don't wanna lose that clear, neutral sound from my Mbox 1. I have focusrite Green series preamps on my HD Accel 2 rig at work for compatibility, but wish my $3000 AVID interface had them built in.

I still think it was a big mistake to end the relationship when it clearly gave their hardware a competitive advantage.

But they've been pretty good about supporting things from prior collaborations, so time will tell.

KVR/eSoundz: Xenobt

mgpqa1
KVRian
507 posts since 6 Nov, 2009

Post Sat Jul 07, 2012 7:53 am

fmr wrote:
aMUSEd wrote:Why would they sell AIR? - surely they produce some of the key instruments and effects in ProTools?
That's precisely my question? What's their strategy? First they bought it because they felt the need to compete with Steinberg, Apple, etc., regarding the offer of plug-ins and VIs bundled with the software, and now they sell it? What will become of their instruments and processors? Who will support them and update them?
It looks like they'll continue to work on instruments/effects for Pro Tools. From the 6th paragraph in the article:
"The acquisitions also signal a new relationship with Avid. The AIR Software Group will continue to develop and maintain technologies for the Avid Pro Tools family of digital audio workstations..."

bobbybland
Banned
959 posts since 10 Apr, 2007

Post Wed Jul 11, 2012 1:03 pm

Thank goodness they sold Air, They are a well deserving of a better situation by now. I hope they get back to work soon, and finally get to develop some instruments as Vst's instead of just a locked PT platform.

This is great news imo..

Cap'n Spanky
KVRist
448 posts since 28 Jan, 2003

Post Wed Jul 11, 2012 1:07 pm

bobbybland wrote:Thank goodness they sold Air, They are a well deserving of a better situation by now. I hope they get back to work soon, and finally get to develop some instruments as Vst's instead of just a locked PT platform.
Yes, I hope they start developing for other platforms!
Cap'n Spanky
From the Planet Screwball

robogone
KVRAF
21376 posts since 26 Jul, 2005 from Gone

Post Thu Jul 12, 2012 6:04 am

Hardly surprising that this sort of thing is going on considering that the market is pretty much at saturation point. It's what makes me question the approach of Bitwig and wonder if they'll be successful trying to enter this market with a non-niche product.

tapper mike
KVRAF
4807 posts since 20 Jan, 2008

Post Thu Jul 12, 2012 8:59 am

Bitwig? Do you need air to create vaporware? I thought they were doing pretty good without it.

ouroboros
KVRAF
7877 posts since 16 Apr, 2003 from -on the outside looking in

Post Thu Jul 12, 2012 9:24 am

if only they would buy Emu <sigh>

Return to “Everything Else (Music related)”