Now listen for reverb.. I bet there is a lathering of it somewhere in the mix.. typically on the snare and sometimes entire drum bus (including kick drum!!) but it seems to be there.. heavily.
Is this when digital delays were becoming more common or does it go further back (no pun intended) than that?
I get the feeling it was a new effect in the rack of many producers and mixing engineers and thus it was overused as a result.. by the late 80s/early 90s it seems the reverb amounts were tamed a bit.. well somewhat.