Companies sales numbers/financial/surveys... ???

[pc999]

So I am taking a "entrepreneurs" course and in it we need to make a business plan, which we may or may not try to actually do (I really dont know if I will do one or not).

Anyway to make the given business plan we should present a good overview of the market and I like hard things so I choose not only the online market, but also the audio one



Is there anything related to: number of sales, revenue, financial reports, Surveys, market studies... anything at all


I can do something going sideways but would be really helpful if I had some hard data on things like Ableton Live, Zebra or Logic, if anyone can point me the direction it would be really nice.


Thanks in advance!

[dsan@mail.com]

After reading your post I thought it would be interesting to know some of the information.

Unfortunately it seems very difficult to obtain without paying for the information.

It seems many sites will provide basic info but to dig deep into a company requires making payment.

Hoover's is one example. You can get basic contact info, company exec's, ect. but no real info without a subscription. I stopped looking with that.

Good luck pc999! imo you should continue the course and by all means complete a business plan. You will be surprised how handy that will be in the future!

Happy Musiking!
dsan

[pc999]

After reading your post I thought it would be interesting to know some of the information.

Unfortunately it seems very difficult to obtain without paying for the information.

It seems many sites will provide basic info but to dig deep into a company requires making payment.

Hoover's is one example. You can get basic contact info, company exec's, ect. but no real info without a subscription. I stopped looking with that.

Good luck pc999! imo you should continue the course and by all means complete a business plan. You will be surprised how handy that will be in the future!

Happy Musiking!
dsan

Thanks, somehow I missed you replay, but nice info on Hoover's I will look into that, as I still have time.

I have been doing some deductions to find market numbers, but it can only take us so far.

And I find the curse quite handy, could be even better, but it is useful, by the way I found this if anyone is interested

https://iversity.org/courses/the-do-school-start-up-lab

[Urs]

Zebra

A quick search shows 8000+ paying customers in 10 years. That's a bit more than 800 a year, but almost half of them were sold in the past 2 years.

[pc999]

@Urs (not quoting in case you ever feel you need to take the info offline, for whatever reason)


MANY THANKS !!!!!!!!

You guys are so cool! Also it give us a good insight on the price scheme and that it is probably quite a fair price.

Once I create or get a real job I will need to add a few more to that number, even if using wine, not just because it some of the best, but because you are also the coolest.




Up till now the only hard number I had is 670M $ from a 2011 Avid press release and doing stuff like knowing the number of Ableton employees to deduce the minimum financial return needed for them to keep business and then using tea leaves to get a possible users number (probably just a step bellow what EU finances ministers do ), this is the first hard number on a VST I ever heard.


Many thanks.

[Urs]

I never understood why anyone would be all secretive about sales.

A few years ago I talked to a friend at NI. He was genuinely shocked at the time that I had "only" sold 3000 Zebras. I think he might have seen u-he as a competitor to NI, which quite honestly we're not. Around the same time someone else on KVR deducted that I was a f'ng millionaire (which even after selling a gazillion more, I'm not, either).

Sales figures are funny.

[robogone]

But also you need to remember that there are many different ways of stating those numbers. Internationally there are big differences, and even within the same country there are different accounting methods.

It's very hard to make a good comparison between companies, particularly when you factor in things like amortization, taxes, etc.

[vurt]

twelvety?

[vurt]

I never understood why anyone would be all secretive about sales.

A few years ago I talked to a friend at NI. He was genuinely shocked at the time that I had "only" sold 3000 Zebras. I think he might have seen u-he as a competitor to NI, which quite honestly we're not. Around the same time someone else on KVR deducted that I was a f'ng millionaire (which even after selling a gazillion more, I'm not, either).

Sales figures are funny.

the new years eve yacht party still happening?:hihi:

[robogone]

I never understood why anyone would be all secretive about sales.

A few years ago I talked to a friend at NI. He was genuinely shocked at the time that I had "only" sold 3000 Zebras. I think he might have seen u-he as a competitor to NI, which quite honestly we're not. Around the same time someone else on KVR deducted that I was a f'ng millionaire (which even after selling a gazillion more, I'm not, either).

Sales figures are funny.

the new years eve yacht party still happening?:hihi:

Might have to cut back on the number of hookers with lines of blow on their asses though...

[tehlord]

Even at 8000, Zebra's sales numbers are relatively (and surprisingly) low.

I have it on good authority from a number of sources that a synth plugin that does well can sell in the 10-20,000 range. I would imagine somebody like NI has sold more.

I recall reading somewhere that Logic X sold 50,000 copies in the first month of sale, which seems believable.

[Urs]

Even at 8000, Zebra's sales numbers are relatively (and surprisingly) low.

I have it on good authority from a number of sources that a synth plugin that does well can sell in the 10-20,000 range.

We'll be getting there. Just slower and with fewer marketing blurps

[Nightpolymath]

Keep the marketing blurbs! Yours is better than most, seriously! "your feedback is our inspiration" is a classic.

[masterhiggins]

Around the same time someone else on KVR deducted that I was a f'ng millionaire (which even after selling a gazillion more, I'm not.

People are stupid like that. Some automatically assume that if you run a business you're rich. They have absolutely no concept of margin when it comes to sales. For some reason every sale is seen as pure profit.

I know that u-he is very successful but I never assumed you were driving a Bentley.

Maybe an Aston Martin DB9?

-Sam

[pc999]

I think he might have seen u-he as a competitor to NI, which quite honestly we're not. Around the same time someone else on KVR deducted that I was a f'ng millionaire (which even after selling a gazillion more, I'm not, either).

I am probably doing that to other companies well that is the problem of secrets...


Anyway software development should be interesting to see from a business POV, was, I guess, most of the costs are associated with office, personnel and tax's, because if IIRC that is what happens with games development making it easier to do a start up.

Even at 8000, Zebra's sales numbers are relatively (and surprisingly) low.

I have it on good authority from a number of sources that a synth plugin that does well can sell in the 10-20,000 range. I would imagine somebody like NI has sold more.

I recall reading somewhere that Logic X sold 50,000 copies in the first month of sale, which seems believable.

It indeed is surprising, considering it is one of the best synths around and somewhat far from the pricier ones. Although the "low" number of licenses are probably teind to marketing practices like no "special" big sales (AFAIK) and no bundles, WHICH dont mean u-he are losing money by dont doing it, we only know that they are reducing the cost/burden of marketing, but only a detailed comparison to other plug ins devs sales/returns/margins could say it. Selling twice but at half of the price (while I would love it from a costumer point of view) it can lead only to more supporting costs, there can be good things, to but it will be depend of a lot other stuff. Some cases half of the price also mean more than double of the sales, but I guess that ACE sales didnt point them in that direction...


Anyway if they can get a stable revenue from it and like what they are doing then they are doing it right.


BTW I also expect that DAW sales to be quite significantly better than any VSTs, in fact I am even surprised that it is only 50.000 being Apple what it is and Logic one of the "true DAWs of the pros" present in almost every video and school and every "in the studio with" and whatever ( ).



BTW can you give me any more info on the 10.000-20.000 number, just so I can integrate it a bit better (besides the random Internet number).