Companies sales numbers/financial/surveys... ???

[Urs]

Well, I've written a short blurp about our philosophy half way down this page:

http://www.kvraudio.com/forum/viewtopic.php?t=395678

I'm quite sure that Zebra will outsell most "big sellers" once latter are almost forgotten about. The effect of our slow growth is that we keep products alive for a long time, and we grow on the base of trust - after 10 years, we sell more Zebras than ever before. We still have an incentive to develop Zebra because its market potential isn't even met by half, whereas more successful synths have been end of lifed once they reached their max. It's quite simple: Heavy marketing leads to quick saturation, and in turn to product death. I know several "super selling synths" that have been abandoned, or just decay as free add-on in some bundle deals.

That said, I believe that 800 sales per year are extraordinary in this business.

[elassi]

To put it simple:

U-He's image has more value than the turnover of a single "best selling" synth.

One can compare it (to a certain extent) to Porsche's "economy wonder" in 2008: more profit than turnover. Of course this was a completely different situation. But at the end it is almost the same. Economists and brand specialists know about it...

[tehlord]

BTW can you give me any more info on the 10.000-20.000 number, just so I can integrate it a bit better (besides the random Internet number).

Unfortunately I cannot reveal my sources. Whilst credible, they were discussed in confidence.

I do think the main reason a plugin like Zebra hasn't sold in massively high numbers is the way that U-he markets themselves though. This isn't a criticism however, merely an observation.

I'd say that the largest market for synth plugins is the home bedroom dance producer wanting to live the dream. These guys are preset hungry and knowledge poor (for the most part) and probably don't see Zebra as the plugin to go to in order to get X sound. There are literally thousands of posts made every day on various forums asking which synth/preset to use to copy a particular dance track, and invariably the answer involves Sylenth/Massive/FM8 etc etc.

[Winstontaneous]

I'd say that the largest market for synth plugins is the home bedroom dance producer wanting to live the dream. These guys are preset hungry and knowledge poor (for the most part) and probably don't see Zebra as the plugin to go to in order to get X sound. There are literally thousands of posts made every day on various forums asking which synth/preset to use to copy a particular dance track, and invariably the answer involves Sylenth/Massive/FM8 etc etc.

I'd hesitate to call this demographic a "market"...most of the "home bedroom dance producers" I know in real life (from breaks to dubstep to dancehall) use cracked software.

[toothnclaw]

Zebra

8000+ paying customers in 10 years

Whaaaat? Worldwide???
I would have thought at least 80,000!

Or maybe I spend too much time on kvr...

[pc999]

Well, I've written a short blurp about our philosophy half way down this page:

http://www.kvraudio.com/forum/viewtopic.php?t=395678

I'm quite sure that Zebra will outsell most "big sellers" once latter are almost forgotten about. The effect of our slow growth is that we keep products alive for a long time, and we grow on the base of trust - after 10 years, we sell more Zebras than ever before. We still have an incentive to develop Zebra because its market potential isn't even met by half, whereas more successful synths have been end of lifed once they reached their max. It's quite simple: Heavy marketing leads to quick saturation, and in turn to product death. I know several "super selling synths" that have been abandoned, or just decay as free add-on in some bundle deals.

That said, I believe that 800 sales per year are extraordinary in this business.

I must say as a costumer (I am not currently one, things in the south EU havent been very good) I do like very much of that view!


I like to save money if possible but I do prefer fair price (one where I get the product and you get to do a nice honest live with the price asked) and fair treatment (well, what you already do).

Thanks for all the info!


quote="tehlord"]

BTW can you give me any more info on the 10.000-20.000 number, just so I can integrate it a bit better (besides the random Internet number).

Unfortunately I cannot reveal my sources. Whilst credible, they were discussed in confidence.

I do think the main reason a plugin like Zebra hasn't sold in massively high numbers is the way that U-he markets themselves though. This isn't a criticism however, merely an observation.

I'd say that the largest market for synth plugins is the home bedroom dance producer wanting to live the dream. These guys are preset hungry and knowledge poor (for the most part) and probably don't see Zebra as the plugin to go to in order to get X sound. There are literally thousands of posts made every day on various forums asking which synth/preset to use to copy a particular dance track, and invariably the answer involves Sylenth/Massive/FM8 etc etc.[/quote]


Thanks, BTW I didnt mean to doubt you, just that I am on the knowledge hungry department .

One more question if you dont mind, could you tell me some of those other forums, they could be very handy in the future?