That's really bold guess. As i said they could easily sell these for 49$ and people would buy it. At least some of them would.robotmonkey wrote:My take is that Eventide probably is in extreme circumstances. They have probably realized that their future in the hardware business is not so bright anymore. But they have probably also realized that their future in the software business is not too bright either.AstralExistence wrote: because im smart and realize that things like this aren't given away for free except under extreme circumstances.
They had a sale recently, and my guess is, that this was not a big success. Simply because what they offer is not that compelling at all. Their stuff needs the stupid PACE/iLok and their current plugins are lacking in many ways in comparison to competition. Blackhole is easily replaced with Valhalla Shimmer and STW Reflex, H3000 Factory is old and fiddly. Even discounted they are not something that make you scream out of excitement like a little girl.
So they need some exposure and giving away the UltraChannel is a good way to do it. It's basically another channel strip with EQ and Compressor so I guess it would not sell like hotcakes anyway. But it is a good way to show a bit of Eventide's pitch shift and delay algorithms to lure people into taking a look at their more interesting plugins from Anthology II as they become available in native format later. Also by giving a way such a big full-featured plugin they will generate a lot of buzz.
But anyway you have to realize that they have leading product which was released years and years ago and still selling for more then 3000EUR new. Add to that that they did not had to do any kind of new R&D for it since release so it is practically generating nothing but pure income.
To this date there is no single replacement of decade old Eventide H3000 let alone horsepower H8000FW - go figure
And add to this that there is a world out of KVR where musicians want tools to use in studio and live where computer doesn't have it's own place..
I think too much of people generating their guess here have pretty narrow standpoint which often comes from plugin world. Nothing wrong with it but there is really big big world out of this KVR place.
