KVR Audio

pmczar · Post by **pmczar** » Tue Feb 24, 2015 2:54 pm

Over the past couple of years we have been seeing complaints and concerns about Apple's strategy for professional aplications and specifically for music making. Many of us KVR members feared that Apple is concentrating its efforts solely on satisfying the "masses" and no longer is devoting its resources to developing software and hardware with the professional user in mind. Some even feared that Apple Logic has been abandoned or will fall victim to "garagebandization".

I would argue that the acquisition of Camel Audio by Apple is a significant and positive sign that Apple still considers music-makers an important user base and will continue investing in professional software.

Thoughts?

beely · Post by **beely** » Tue Feb 24, 2015 3:00 pm

Do we have to have *four* threads on this?

Nothing has changed. Their strategy is still the same as it was when they purchased Redmatica, or when they purchased emagic, for that matter.

It just reaffirms that they are continuing to invest in their ProApps - which we also know because FCPX is also moving forward strongly.

Chapelle · Post by **Chapelle** » Tue Feb 24, 2015 3:06 pm

thecontrolcentre · Post by **thecontrolcentre** » Tue Feb 24, 2015 3:13 pm

Chapelle wrote:
pmczar wrote:Thoughts?
iDontcare

+1

rod_zero · Post by **rod_zero** » Tue Feb 24, 2015 3:29 pm

More exclusive toys for iPeople so they keep upgrading and buying hardware.

valerian_777 · Post by **valerian_777** » Tue Feb 24, 2015 3:58 pm

iGiveaf*ck

pmczar · Post by **pmczar** » Tue Feb 24, 2015 4:09 pm

I appreciate all the thoughtful contributions so far, especially from valerian_777...

UltraJv · Post by **UltraJv** » Tue Feb 24, 2015 4:10 pm

Sometimes companies are bought for a small piece of competing technology and the rest buried. Based on the fact that it was merely an address change that got the acquisition noticed and not Apple announcing a new day dawning. Maybe its too soon to say what tech will survive or come to light if any. Maybe the software developments will be used in OS centric or IOS centric rather than pro audio centric areas.

firepile · Post by **firepile** » Tue Feb 24, 2015 4:13 pm

It means more iToys.

HobbyCore · Post by **HobbyCore** » Tue Feb 24, 2015 4:27 pm

pmczar wrote:I appreciate all the thoughtful contributions so far, especially from valerian_777...

If you wanted intelligent discussion, you could not have gone to a more wrong place.

SuitcaseOfLizards · Post by **SuitcaseOfLizards** » Tue Feb 24, 2015 5:42 pm

HobbyCore wrote:
pmczar wrote:I appreciate all the thoughtful contributions so far, especially from valerian_777...
If you wanted intelligent discussion, you could not have gone to a more wrong place.

qfa

SLiC · Post by **SLiC** » Tue Feb 24, 2015 5:55 pm

Logic will run on the new 12 inch iPad pro with alchemy included

bungle · Post by **bungle** » Tue Feb 24, 2015 6:12 pm

Anybody who thinks they can work out any businesses strategy from an aquisition without knowing what they aquired or why (i would bet good money it wasnt for alchemy haha) is kidding themselves

noiseboyuk · Post by **noiseboyuk** » Tue Feb 24, 2015 6:15 pm

Let's face it, we have no clue. They could have got Camel purely for the iOS version of Alchemy to bundle in the iOS version of Garageband. Or it could be for Logic.

Or - most likely - they thought the Camel developers were talented and bought them up for their skills, not their products.

I do think we can deduce one thing - Apple are still interested in music making. At some level. That's pretty much it.

Kriminal · Post by **Kriminal** » Tue Feb 24, 2015 6:18 pm

What the Acquisition of Camel Audio Tells Us About Apple's Strategy