Apple Acquires Camel Audio

[Hunter]

Well a rumor, from close friends of the Camel Audio devs, finally confirmed.

You've just made a rumour about a rumour, where did you get close friends from?

[fmr]

clearly, apple are updating logic plugs...just one at a time.

At the pace they are doing it, I will be long death before they finish the job

i don't see why logic is not part of the target market for a supersampler. lot's of people seem to find it a creative playground. i guess you don't want a alchemy/redmatica-fused sampler in logic, but i do. i am not going to guess which of us is a better marker for the general trend of the logic-using market, but i am willing to bet that the vast majority of people WOULD love logic to end up with a mach5/halion/redmatic- like über-sampler

I didn't say I do not see Logic as a market for a supersampler. What I said is the "target market" Apple is aiming for Logic is not one that values a "supersampler"... IMO of course.

But let's elaborate a little my "logic": How much more licenses would you think Apple would sell if Logic includes a "supersampler" like HALion, Mach Five or Kontakt?

I am also very curious to see how Apple will manage the sales of the next version of Logic. All the people that considered a new license of Logic a bargain (and it is, for those who had never paid for it previously), will them still consider it good if they will be asked to pay for a new one in full? Just for having a new "supersampler"? As I say, I am curious

and just because the auto-sampling feature is th only thing to appear so far, doesn't mean that is going to be it

Andrea Gozzi went to work for Apple, so, I guess he must be doing something there. But again, at the pace they are doing it, I will not hold my breath.

[el-bo (formerly ebow)]

But again, at the pace they are doing it, I will not hold my breath.

it could just be a case of choosing to wait till they can upgrade the exs in one go. the plug is likely going to need to be completely re-written, so why just bolt on redmatica's tech to the old exs ?? if it is true that apple made a pass at camel some time back, then it would make sense that they have been holding off until such a time as 'team über-sampler' was complete

would they really spend a lot of money buying redmatica just so a small percentage of mainstage users, who also own hardware synths (and who also can be bothered), can make personal sample banks ??

[aMUSEd]

But again, at the pace they are doing it, I will not hold my breath.

it could just be a case of choosing to wait till they can upgrade the exs in one go. the plug is likely going to need to be completely re-written, so why just bolt on redmatica's tech to the old exs ?? if it is true that apple made a pass at camel some time back, then it would make sense that they have been holding off until such a time as 'team über-sampler' was complete

Yeah either that or they originally planned to just update the EXS with the Redmatica stuff but then realised it can't compete with the likes of MachFive or Halion so they decided to incorporate something that can? It's even possible that EXS will get put out to pasture, or just kept for legacy stuff; really with the sample handling of Redmatica added to what Alchemy 2 could do they may have most of what they need already. I really can't see Ben and the Camel guys opting to just take the money and let Apple break up their technology, it's his love child after all and they were never that materially minded as a company. I think they would have only been interested if they could stay involved in the development of something that goes past even what Alchemy 2 could do.

[kelvyn]

Well now! That's a relief!
After all the doubt and speculation the cat's finally out of the bag.
As a Logic and Alchemy user - sorry Windows people - this is quite exciting news:) Super Duper new EXS/Alchemy hybrid or Super Duper Redmatica/EXS/Alchemy sample everything wunderwaffe? Who knows?
Still the prospects are definitely fascinating and the fact that Apple are obviously investing in developing Logic is great news. It wasn't so long ago that a lot of us were beginning to think it was over for Logic after such a long period of update inactivity. I hope that the crew at Camel made some big retirement money. Good for them if they did:)

[elxsound]

There are two groups of people I want to smack the crap out of now........

1. See I told you so I was right Ha Ha

2. I knew something all along but couldn't say anything

Probably because you have never signed an NDA of your life....

Try again, and try to compensate beeing ignorant by something else that beeing arrogant and comtemptuous too.

Wrong, try again. I'm under several Non-Disclosure Agreements right now. As for being ignorant your post makes no sense and you spelled "being" and "contemptuous" wrong.
Now be a good boy and go away..............

Bring on the slap... because I told you so.

Now for everyone else... Don't be surprised if you never see an Alchemy 2. I'm a mostly a Mac user these days (although I'm typing this on a PC), but based on what happened with Redmatica, I'll be surprised if an Alchemy 2 is ever released.

[fmr]

Yeah either that or they originally planned to just update the EXS with the Redmatica stuff but then realised it can't compete with the likes of MachFive or Halion so they decided to incorporate something that can? It's even possible that EXS will get put out to pasture, or just kept for legacy stuff; really with the sample handling of Redmatica added to what Alchemy 2 could do they may have most of what they need already. I really can't see Ben and the Camel guys opting to just take the money and let Apple break up their technology, it's his love child after all and they were never that materially minded as a company. I think they would have only been interested if they could stay involved in the development of something that goes past even what Alchemy 2 could do.

This rises several questions:
1. Are they really interested in compete with MachFive or Halion?
2. Does the new Alchemy 2 (that allegedly was basically ready) really need the Redmatica stuff?
3. Will the Redmatica stuff really make sense in a synth that is basically additive and resynthesis based?
4. If the answer to questions 2 and 4 is NO, are they going to start from scratch a new instrument and throw away everything that was done so far?
5. If yes, how long will it take to have something suitable to compete with HALion and Mach Five?
6. Finally, but not least important, are Ben and Co. going to work for Apple? (I would guess so, but we still don't know).

I have my opinion about what are the answers to these questions, of course, but I would like to hear yours.

[djshire]

Oh, geez, it just got even crazier!

Native Instruments Acquires Apple?

I read the opposite!
Apple acquires Native Instruments

[tylab]

Nooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo


On one level, this pains me because I really don't like Apple as a company. On another though,
it pains me to see a small, agile, and innovative company go under or sell out. I don't blame the camel audio guys in the least, good for them. However, its really only the small plugin companies that create innovative stuff. Alchemy was one of the most innovative of the big synths too...

Well, shoulda bought Zebra instead I guess?

[aMUSEd]

Yeah either that or they originally planned to just update the EXS with the Redmatica stuff but then realised it can't compete with the likes of MachFive or Halion so they decided to incorporate something that can? It's even possible that EXS will get put out to pasture, or just kept for legacy stuff; really with the sample handling of Redmatica added to what Alchemy 2 could do they may have most of what they need already. I really can't see Ben and the Camel guys opting to just take the money and let Apple break up their technology, it's his love child after all and they were never that materially minded as a company. I think they would have only been interested if they could stay involved in the development of something that goes past even what Alchemy 2 could do.

This rises several questions:
1. Are they really interested in compete with MachFive or Halion?
2. Does the new Alchemy 2 (that allegedly was basically ready) really need the Redmatica stuff?
3. Will the Redmatica stuff really make sense in a synth that is basically additive and resynthesis based?
4. If the answer to questions 2 and 4 is NO, are they going to start from scratch a new instrument and throw away everything that was done so far?
5. If yes, how long will it take to have something suitable to compete with HALion and Mach Five?
6. Finally, but not least important, are Ben and Co. going to work for Apple? (I would guess so, but we still don't know).

1) Let's put it this way, they have a sampler that compared to Halion and Machfive is just embarrassing. It was capable when it first came out but has seen no development for years and has fallen well behind.
2) and 3) Alchemy has always had a fairly strong multisample based engine, quite a few Alchemy soundbanks actually made more use of the straight sample based engine than the spectral or even granular one. But it doesn't have the capabilities of say Kontakt, or even the EXS so I would say that area could definitely be further enhanced, either from what EXS has or Redmatica, or a bit of both.
5) Who knows? Development takes time, unless they are just planning to trot out a rebadged Alchemy 2 and not change much else, which is still a possibility and not a bad thing in itself, then it would take time to incorporate the various sources of tech. Actually maybe they will do both, bring out a slightly enhanced Apple Alchemy 2 in the short term, and work towards a much expanded version in the longer term?
6) I don't know but as I said I can't see them just handing over his baby, taking the cash and going off to some island. I think he would have wanted to stay on as a lead developer, and he also cares about his people so would probably have wanted them to stay on too in some capacity. Obviously money is not unimportant but I don't think Camel were ever in it just for the money, but in taking synth/sampling technology forwards, particularly in creating something that can rival Kyma's morphing capabilities.

[Dewdman42]

The Redmatica sampling technology was included in Mainstage latest update that came out a few weeks ago. They didn't update EXS I don't think, they built the sampling into Mainstage directly I believe.

I have no idea what Apple is going to do with Camel Audio stuff. I seriously doubt they are going to update EXS. Seems kind of odd that they would included Alchemy in Logic and Mainstage, but maybe they will, we can hope. I've always wanted Alchemy. There is all that Alchemy content too, and Apple loves to give away content. Also Camel Audio has some decent filter technology and stuff like that which maybe they are going to incorporate into some of the synths and various things in Logic/Mainstage. Just improve their stuff a bit, get it up to date.

Omnisphere2 is going to include a bunch of EDM stuff, and would it surprise anyone if Apple came out with new synths and content that are radically into the direction of EDM compared to the sort of dated stuff that is bundled now? It would not suprise me and would give Logic a major marketing boost if suddenly it included a bunch of EDM centric tools and content.

[fmr]

The Redmatica sampling technology was included in Mainstage latest update that came out a few weeks ago. They didn't update EXS I don't think, they built the sampling into Mainstage directly I believe.

Again, what was included was just a very small part of Redmatica technology, and not the really important one. Did you read the thread?

[Deist]

fork you crApple! seriously if this is true.

if you really feel justified in blaming anyone, then blame camelaudio. not that i think that is justified either, but you can't blame apple for making such a move. camel could have always have said "no"

True (well, almost: actually you CAN blame whoever you want for whatever you want. Being legitimate in doing so is of course another story).
However you can blame (loathe being a better word) Apple for the kind of company it is and the kind of politics it has. They're free and entitled to do what they do, that's not questionable...
But anyone, depending on their vision of the world, what it is (and should be) in their eyes, is entitled to feel scorn and sick about this company. I know I do, lotsa people do.

But obviously anyone else is also free not to understand why so many feel that way or just feel all those people are just retards and not getting the (your) point. This can go on and on...

[Deist]

Didn't they get Redmatica too?

Yup-

And e-magic.
Which is why fear and paranoia is becoming the "in thing" here.

Which is why fear and paranoia are increasingly feeling just like they're becoming kind of a reality, ain't it?

[Teksonik]

Bring on the slap... because I told you so.

You get an extra slap for the thumbs up............

Anyway on an even less serious note........does everyone really get that much satisfaction from having guessed the most obvious conclusion to this drama ?

I suppose if they are rarely right about anything then being right in this case would be a thrill......

I was in constant denial hoping and praying that CA was not assimilated by the Apple Borg but alas my prayers went unanswered.........apparently God was busy with things that are actually important......