What the Acquisition of Camel Audio Tells Us About Apple's Strategy

[OutCider]

I appreciate all the thoughtful contributions so far, especially from valerian_777...

If you wanted intelligent discussion, you could not have gone to a more wrong place.

qfa

[stikygum]

To give this thread a little more substance, have you guys seen this article on the CA acquisition: https://bgr.com/2015/02/24/apple-acquis ... mel-audio/

Their interpretation is pretty good

[trimph1]

It has always been about dominance of the music sector. 17 acquisitions in a year?

Soon we may need to migrate to ... to...them!!!!

Soon they will take over Ze veldt!!!!!!

[SampleScience]

To give this thread a little more substance, have you guys seen this article on the CA acquisition: https://bgr.com/2015/02/24/apple-acquis ... mel-audio/

Their interpretation is pretty good

From the article:

It’s possible that Camel Audio’s products will be folded into those existing products or perhaps into iTunes as well.

[whyterabbyt]

To give this thread a little more substance, have you guys seen this article on the CA acquisition: https://bgr.com/2015/02/24/apple-acquis ... mel-audio/

Their interpretation is pretty good

really? they seem to have no clue what Alchemy is, or how its relevant.

"the company had previously built the Alchemy software suite, which allowed musicians to produce their tracks digitally"

[Dominus]

Or - most likely - they thought the Camel developers were talented and bought them up for their skills, not their products.

You make it sound like modern day slavery.

[stroker_ace]

To paraphrase Lloyd Bridges in Airplane, "looks like I picked the right week for considering switching to a Mac".

I think it's an incredibly smart move by Apple.........if they keep going.

I think it would take surprisingly few acquisitions to get thousands of people to switch to a Mac.........if they were the right acquisitions, obviously.

I think almost any 3-4 from this list, on top of Camel Audio, would do the trick: Valhalla, u-he, D16, Audio Damage, Sugar Bytes, Cytomic, Sound Toys, Ohm Force, FXpansion, XLN Audio............

Only one of these companies being bought by Apple wouldn't be that big of a deal, but 3-4, on top of Camel Audio, would have a "baptism scene at the end of "The Godfather"" vibe to it.

Then again, people might just say "screw it!" and just stay where they're at, The G.A.S. Manifesto be damned.

Luckily, I'm probably switching to a Mac, anyway (I'm very interested in the UAD Apollo system, and I really, really want to use Sinevibes' plugs).

[UltraJv]

To paraphrase Lloyd Bridges in Airplane, "looks like I picked the right week for considering switching to a Mac".

I think it's an incredibly smart move by Apple.........if they keep going.

I think it would take surprisingly few acquisitions to get thousands of people to switch to a Mac.........if they were the right acquisitions, obviously.

I think almost any 3-4 from this list, on top of Camel Audio, would do the trick: Valhalla, u-he, D16, Audio Damage, Sugar Bytes, Cytomic, Sound Toys, Ohm Force, FXpansion, XLN Audio............

Only one of these companies being bought by Apple wouldn't be that big of a deal, but 3-4, on top of Camel Audio, would have a "baptism scene at the end of "The Godfather"" vibe to it.

Then again, people might just say "screw it!" and just stay where they're at, The G.A.S. Manifesto be damned.

Luckily, I'm probably switching to a Mac, anyway (I'm very interested in the UAD Apollo system, and I really, really want to use Sinevibes' plugs).

The Grass is never greener, its just more Grass You can make music on any platform, the rest is Psychology.

[stroker_ace]

To paraphrase Lloyd Bridges in Airplane, "looks like I picked the right week for considering switching to a Mac".

I think it's an incredibly smart move by Apple.........if they keep going.

I think it would take surprisingly few acquisitions to get thousands of people to switch to a Mac.........if they were the right acquisitions, obviously.

I think almost any 3-4 from this list, on top of Camel Audio, would do the trick: Valhalla, u-he, D16, Audio Damage, Sugar Bytes, Cytomic, Sound Toys, Ohm Force, FXpansion, XLN Audio............

Only one of these companies being bought by Apple wouldn't be that big of a deal, but 3-4, on top of Camel Audio, would have a "baptism scene at the end of "The Godfather"" vibe to it.

Then again, people might just say "screw it!" and just stay where they're at, The G.A.S. Manifesto be damned.

Luckily, I'm probably switching to a Mac, anyway (I'm very interested in the UAD Apollo system, and I really, really want to use Sinevibes' plugs).

The Grass is never greener, its just more Grass You can make music on any platform, the rest is Psychology.

It sounds like you've got this life thing figured out, fella.

[egbert]

Apple bought Camel for the same reasons the filthy rich sometimes light their cigars with hundred dollar bills.

[BasariStudios]

OMG Again?! WHO CARES!!! GOD PLEASE MAKE THIS STOOOPPP!!!
And HELL NO!!! I am not switching to Mac for a stupid thing like Alchemy.