KVR Audio

basslinemaster · Post by **basslinemaster** » Wed Feb 25, 2015 10:17 am

beely wrote:
MaxSynths wrote:It's not impossible for a company like Apple to consider to buy Steinberg and their licenses/patents. This makes sense in terms of money.
Not really. For what?

The VST format? Apple has it's own AU format, which is the definitive standard audio plugin format on the Mac platform. The DAW? Apple already has a pretty good one. The plugins? Again, Apple already has them.

What does "them" mean? All of them? Sure, they have some plugins, but if they buy up all the top VST developers, and stop them producing VSTs, and make them produce AU only, then more PC users will be forced to move to the Mac.

basslinemaster · Post by **basslinemaster** » Wed Feb 25, 2015 10:20 am

beely wrote:
Not on the Mac platform, it's almost redundant (apart from Cubase Mac users). And for Apple, the *whole audio industry* not just *audio software* is a tiny drop in the ocean. They could care less what happens over on the PC DAW side.

It's "couldN'T care less".

trimph1 · Post by **trimph1** » Wed Feb 25, 2015 11:46 am

rod_zero wrote:They will have to buy steinberg from yamaha, protools, ableton, presonus, etc At that point monopoly laws will prevent it to go further.

I could see them try to do that. And, yes, the anti-trust laws would stop it.
Just watch the platform wars then...

trimph1 · Post by **trimph1** » Wed Feb 25, 2015 11:48 am

basslinemaster wrote:
beely wrote:
Not on the Mac platform, it's almost redundant (apart from Cubase Mac users). And for Apple, the *whole audio industry* not just *audio software* is a tiny drop in the ocean. They could care less what happens over on the PC DAW side.

It's "couldN'T care less".

You know a discussion is somewhat overboard when you begin to argue semantics.

Deist · Post by **Deist** » Wed Feb 25, 2015 12:34 pm

trimph1 wrote:You know a discussion is somewhat overboard when you begin to argue semantics.

Isn't actually "syntax" more-like in question, here?

('kay, lemme guess: I'm way overboard with this, ain't I?

)

trimph1 · Post by **trimph1** » Wed Feb 25, 2015 12:36 pm

Deist wrote:
trimph1 wrote:You know a discussion is somewhat overboard when you begin to argue semantics.
Isn't actually "syntax" more-like in question, here?

('kay, lemme guess: I'm way overboard with this, ain't I? )

Good thing I no longer drink coffee when perusing this forum!!

basslinemaster · Post by **basslinemaster** » Wed Feb 25, 2015 3:23 pm

Just trying to get 300 million Americans to stop writing "could care less" all over the internet... It's a hard job, but eventually we can do it...

trimph1 · Post by **trimph1** » Wed Feb 25, 2015 3:24 pm

basslinemaster wrote:Just trying to get 300 million Americans to stop writing "could care less" all over the internet... It's a hard job, but eventually we can do it...

I tried...doesn't work.

beatmangler443 · Post by **beatmangler443** » Wed Feb 25, 2015 3:29 pm

Go to 33:28

beely · Post by **beely** » Wed Feb 25, 2015 3:35 pm

basslinemaster wrote:Just trying to get 300 million Americans to stop writing "could care less" all over the internet... It's a hard job, but eventually we can do it...

To clarify, I'm English, but one seldom uses one's posh voice for conversing with the rabble and roustabouts that lurk within the darkest nether regions of the KVR forums...

To be honest, I'm rather surprised anyone was listening - that doesn't usually happen...

Dominus · Post by **Dominus** » Wed Feb 25, 2015 4:23 pm

I think most people are right about them acquiring Camel for the tech/talent, not the market segment. They would have picked up Digidesign/Avid years back if they wanted to sell more computers. (Yes, I'd guess that at least half of PT users are on Macs, but why not force the rest of the people onto it? Then of course, they'd force people to upgrade faster than Avid already does.

)

Kalamata Kid · Post by **Kalamata Kid** » Sun Mar 01, 2015 5:20 pm

In the long sought DAW Native Instruments will expand and acquire Bitwig. Perhaps rename it BitKuick.

Why?

Get a good and soon to be great DAW.

Save lots of time and money to develop their own DAW.

Get rid of a potential competitor

Bitwig Version 2 under the NI leadership and deep pockets will be even bigger and better than anyone ever anticipated.

This is pure speculation on my part. Do not spread any rumors.

thecontrolcentre · Post by **thecontrolcentre** » Sun Mar 01, 2015 5:23 pm

I'm expecting a phone call anytime ...

hibidy · Post by **hibidy** » Sun Mar 01, 2015 8:36 pm

General Mills. Gotta have something to eat with all that i chasing.

Aleatoriac · Post by **Aleatoriac** » Sun Mar 01, 2015 8:51 pm

aciddose wrote: In my experience customers are marks. They only exist to carry a wallet, and once that is empty they no longer serve a purpose.

How the cash is siphoned is what is "life in the business world" and often this is by any means necessary.

Yes there are a few who develop software due to a personal interest and some consider their mark to be their honor.

Just don't expect to see anyone successful in business commit seppuku due to being dishonored by a poor quality product or buggy software.

So spot on and the key with what's f**ked up about this world. What is lost to this is what could save the species. But evolution is what it is, and Humanity has no hope... it is weak...

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Apple acquisitions: Who's next?