This isn't a dig, but some companies just seem to have a better hold on the plugin architecture then others, like fabfilter and plugin alliance. Things like 64bit, AAX and new o/s versions they have been lighting fast.
The rack seems to bring another dimension to these plugins. Sound toys plugins were already very intuitive to use for quite deep plugins, but the the rack has added to the accessibility greatly, from my early impressions at least.
Anyhow, has no one picked up on the massive price increase of the native fx bundle v5? It's now $499 instead of $495

