Heavyocity released PUNISH

[Aleatoriac]

Because you can take the Punish knob out of Kontakt (if you have Heavyocity's sample libraries with it included) and put it on your own stuff in your own DAW and you can do it without having to resample and bring your stuff into Kontakt and fiddle with the keyzones and sample editor....

I am post hoc rationalizing my lust for this plugin. I am completely incoherent right now. Shame on me.

Objectively: you're right. There's nothing special about this plugin.

[shroom81]

f**k f**k f**k f**k there HAS to be a way out of this NIGHTMARE

Take scissors, cut credit card into million pieces = problem solved

[jens]

Also trash2 is a comparable alternative wich is even better in my opinion.

Or of course Neutron (while speaking about Izotope), which totally smokes this thing...

but then again Neutron has a reasonable and mature interface, so it's not "pro" (just professional, which is something entirely different altogether)

[Aleatoriac]

dammit

[Aleatoriac]

Take scissors, cut credit card into million pieces = problem solved

I uninstalled it.
Credit card (and tenuous supply of money) still intact.

Survived Neutron, and Voxengo Marquis updated... All these plugin attacks in the last few weeks it's been brutal.

Dear fundmental forces please help me survive black freaking Friday.

[2ZrgE]

£249 hahahahaha, some of these guys live outside reality

Heavyocity products mainly aim at the professional market, their products are bought by people who don't really care about the price tag.

Yeah... if I'd professionally ran a studio the first thing I would need is a plugin called "Punisher" that looks like a snake eye from a vendor called "Heavyocity" - it's not like their target audience is rather lower class wannabes who just mugged the nice old lady from across the street to get the money for it...

Opinions may differ. 'Pro' does not mean that someone has exceptional musical skills, taste or knowledge, it just means that someone likely has a different budget than a KVR hobbyist because he needs his tools for his business, not for fun.

Normally pros can write off the costs for their software, so that price tag is really nothing in comparision.

Heavyocity did some stuff for Native Instruments in the past, they have a rather good reputation, and product princing isn't made by some randon opinions on Intenet forums but on the expectation what the target market is likely willing to pay.

[Robmobius]

princing isn't made by some randon opinions on Intenet forums but on the expectation what the target market is likely willing to pay.

Didn't think it was to be honest...

That said, proof is in how many units it sells. And people so far seem to think it's overpriced for just a saturation plugin with compression. Part of us here are the market...

Bad news for them is that there are plenty of saturation plugins to choose from.

But I'm sure the Elton Johns will be all over it. Because we all know the more expensive plugins are always the best.

[dblock]

£249 hahahahaha, some of these guys live outside reality

Heavyocity products mainly aim at the professional market, their products are bought by people who don't really care about the price tag.

Yeah... if I'd professionally ran a studio the first thing I would need is a plugin called "Punisher" that looks like a snake eye from a vendor called "Heavyocity" - it's not like their target audience is rather lower class wannabes who just mugged the nice old lady from across the street to get the money for it...

Opinions may differ. 'Pro' does not mean that someone has exceptional musical skills, taste or knowledge, it just means that someone likely has a different budget than a KVR hobbyist because he needs his tools for his business, not for fun.

Normally pros can write off the costs for their software, so that price tag is really nothing in comparision.

Heavyocity did some stuff for Native Instruments in the past, they have a rather good reputation, and product princing isn't made by some randon opinions on Intenet forums but on the expectation what the target market is likely willing to pay.

I guess I'm semi pro. Music pays some bills but not all.
For me, I bought this plugin with money I make from placements that I got from music I made with the other plugins I bought. In other words, it's an investment that I expect to get a return on sooner or later. Doesn't mean I don't cringe sometimes at these prices but I do tend to weigh the price of what I buy against a bigger picture of how it will help me become more "pro" to pay more bills so to speak.

[dblock]

£249 hahahahaha, some of these guys live outside reality

Heavyocity products mainly aim at the professional market, their products are bought by people who don't really care about the price tag.

Yeah... if I'd professionally ran a studio the first thing I would need is a plugin called "Punisher" that looks like a snake eye from a vendor called "Heavyocity" - it's not like their target audience is rather lower class wannabes who just mugged the nice old lady from across the street to get the money for it...

Opinions may differ. 'Pro' does not mean that someone has exceptional musical skills, taste or knowledge, it just means that someone likely has a different budget than a KVR hobbyist because he needs his tools for his business, not for fun.

Normally pros can write off the costs for their software, so that price tag is really nothing in comparision.

Heavyocity did some stuff for Native Instruments in the past, they have a rather good reputation, and product princing isn't made by some randon opinions on Intenet forums but on the expectation what the target market is likely willing to pay.

I guess I'm semi pro. Music pays some bills but not all.
For me, I bought this plugin with money I make from placements that I got from music I made with the other plugins I bought. In other words, it's an investment that I expect to pay for itself sooner or later. Depends on your goals. Doesn't mean I don't cringe sometimes at these prices but I do tend to weigh the price of what I buy against a bigger picture of how it will help me become more "pro" to pay more bills so to speak.

[dblock]

£249 hahahahaha, some of these guys live outside reality

Heavyocity products mainly aim at the professional market, their products are bought by people who don't really care about the price tag.

Yeah... if I'd professionally ran a studio the first thing I would need is a plugin called "Punisher" that looks like a snake eye from a vendor called "Heavyocity" - it's not like their target audience is rather lower class wannabes who just mugged the nice old lady from across the street to get the money for it...

Opinions may differ. 'Pro' does not mean that someone has exceptional musical skills, taste or knowledge, it just means that someone likely has a different budget than a KVR hobbyist because he needs his tools for his business, not for fun.

Normally pros can write off the costs for their software, so that price tag is really nothing in comparision.

Heavyocity did some stuff for Native Instruments in the past, they have a rather good reputation, and product princing isn't made by some randon opinions on Intenet forums but on the expectation what the target market is likely willing to pay.

I guess I'm semi pro. Music pays some bills but not all.
For me, I bought this plugin with money I make from placements that I got from music I made with the other plugins I bought. In other words, it's an investment that I expect to pay for itself sooner or later. Depends on your goals. Doesn't mean I don't cringe sometimes at these prices but I do tend to weigh the price of what I buy against a bigger picture of how it will help me become more "pro" to pay more bills so to speak.

[cprompt]

I guess I'm semi pro. Music pays some bills but not all.
For me, I bought this plugin with money I make from placements that I got from music I made with the other plugins I bought. In other words, it's an investment that I expect to get a return on sooner or later. Doesn't mean I don't cringe sometimes at these prices but I do tend to weigh the price of what I buy against a bigger picture of how it will help me become more "pro" to pay more bills so to speak.

Question: do you expect to make more money from placements by owning this plugin than you would otherwise have made? In other words, will the plugin pay for itself by earning you more money than if you did not own it?

[pixel85]

So 'Pro' means people who are so much rich that they lost respect to money and they buy anything just because they can afford it? IMO serious professional will calculate does new tool will help in workflow and does this new tool is something that s/he haven't in the arsenal already.

Ps. Heavyocity is sample library developer. 'Punish' knob in their libraries is nothing more than macro of Kontakt's effects which are ok. If their programmers did 1:1 clone of Kontakt effects then it's a joke. But well... there's 'analogue' in their marketing so it guarantee 100% analogue pro sound

[soulone82]

Wait...it´s analog AND pro??

TAKE MY MONEY!

[dblock]

I guess I'm semi pro. Music pays some bills but not all.
For me, I bought this plugin with money I make from placements that I got from music I made with the other plugins I bought. In other words, it's an investment that I expect to get a return on sooner or later. Doesn't mean I don't cringe sometimes at these prices but I do tend to weigh the price of what I buy against a bigger picture of how it will help me become more "pro" to pay more bills so to speak.

Question: do you expect to make more money from placements by owning this plugin than you would otherwise have made? In other words, will the plugin pay for itself by earning you more money than if you did not own it?

"Question: do you expect to make more money from placements by owning this plugin than you would otherwise have made?"
I sense just a slight bit of cynicism in your question but ok, I'll bite and answer this way...
Your question is almost akin to "could I have gotten that placement if I was one synth short?" Cmon. Ask the supervisor who places the track. I'm not in his head and I'm not naive as to what plugins can and can't do. It's another tool.
A single plugin like this won't directly make me more money anymore than a single string on a guitar will get me a gig but you put your tools together,use them as you see fit toward an overall better product. You make good calls and good purchases, you make stinker calls and suck purchases. That's the game.
I bought this particular plugin because it suites me personally and helps improves my sound enough to my liking. It also helps improve my workflow because I prefer spending as little time as possible tweaking knobs. The less time I spend tweaking the more time I spend writing the more money I can earn so yes, indirectly this plugin will help me make more money like most of my tools that came before it. And the day I become too cynical about that is the day I quit and do something else. That's how I look at it.

[woodsdenis]

The price on Audiodeluxe is significantly cheaper !!!!!!!