Reason sound doesn't sell is not true

[xbitz]

still waiting for Spire

[deep'n'dark]

Did you really have to bump this thread back up, as I have changed my attitude about Reason. I admitt I have been frong about Reason. And if people read this, they should not think there's anything wrong with Reason. So there!

[Musical Gym]

You can edit your first post and change subject line.

[deep'n'dark]

You can edit your first post and change subject line.

Done!

[EnochLight]

My post below from Sep 2013 predicted that Propellerheads would be acquired in 2-3 years. It actually took 3.5 years for them to be acquired.

It takes a lot to admit you were wrong. We're proud of you!

Actually the problem is Reason and its add on products don't sell. Looking at their financial statements, Propellerheads lost 0.5 million dollars in 2011 and lost 2.2 million dollars in 2012.

How much longer can they can continue to operate while losing money? If things don't turn around, I suspect they will be acquired by one of the bigger players in 2-3 years.

So you cite financials from 5-6 years ago?? Lol

Venture capital funds generally don't buy into non-profitable businesses. Also, Reason (and its related pay-for ecosystem) is Propellerhead's cash cow. Their focus is not going to suddenly turn away from that. Relax.

[chk071]

I see a lot of critical topics as of late on Reasontalk, and many comparisons with VST hosts, also from long time users of Reason (not to count the endless requests for VST support). For what it's worth. I won't say they're either wrong, or right. Just something i noticed.

[Phorous]

I see a lot of critical topics as of late on Reasontalk, and many comparisons with VST hosts, also from long time users of Reason (not to count the endless requests for VST support). For what it's worth. I won't say they're either wrong, or right. Just something i noticed.

Between Interval's latest album was done using Reason, and it sounds top notch. Now, I know that may not address peoples gripes with it here, but some really well produced music and mixed music is possible with Reason. I personally would not switch to it, but it seems to me that tons is *still* possible with it if you stick with it longterm instead of DAW hopping and GASing.

https://soundcloud.com/between-interval ... um-preview

[Jace-BeOS]

My post below from Sep 2013 predicted that Propellerheads would be acquired in 2-3 years. It actually took 3.5 years for them to be acquired.

They were acquired by European private equity fund Verdane which gets most of its capital from pension funds. The investors are going to be looking for safe returns. Don't expect any more attempts at audio innovation from Propellerheads. Expect iPad apps, subscription models, music games, things that go viral on social media, etc. Anything to generate cashflow. In other words, competing in the pro audio market will probably be de-emphasized.

When did that happen? Is that why Alihoopa exists?

[EnochLight]

When did that happen?

It was announced publicly on April 5, 2017:

http://www.verdanecapital.com/article/2338

..but has likely been in the works for several months to a year.

Is that why Alihoopa exists?

Alihoopa (at first called "Discover") was introduced by Propellerhead shortly after Reason 8.1 dropped over a couple of years ago. It was split off from Propellerhead as a separate entity in the past year, or something like that. And yeah, it's a free music-based social-sharing service meant to draw in new customers to Reason's ecosystem.

[chk071]

I see a lot of critical topics as of late on Reasontalk, and many comparisons with VST hosts, also from long time users of Reason (not to count the endless requests for VST support). For what it's worth. I won't say they're either wrong, or right. Just something i noticed.

Between Interval's latest album was done using Reason, and it sounds top notch. Now, I know that may not address peoples gripes with it here, but some really well produced music and mixed music is possible with Reason. I personally would not switch to it, but it seems to me that tons is *still* possible with it if you stick with it longterm instead of DAW hopping and GASing.

https://soundcloud.com/between-interval ... um-preview

I know Beteen Interval, didn't know they (he? she?) produce with Reason though.

Whenever i try out Reason (i used to own version 7), i feel very limited, especially as the included synth devices just don't do it for me. RE wise, i don't feel like there's many proper alternatives to what i'm using in the VST world either. And, frankly, the Reason approach is not for me either, it feels tedious, where i would expect it to be easier than *insert random VST host here*. Anyway, each to his like, i think what i call "tedious" is the whole magic of Reason for some. I just don't feel like wasting my time on stuff i get with VST devices out of the box.

P.S.: BTW, as i listened the Between Interval demo until the end now... the synth sounds are a bit hm-hm. I'll be damned if i don't hear quite a bit of Subtractor in there. Especially in the part starting at about 13:05. Those "dum-dum" bassy sawtooth sounds. Sounds like good old "bland" Subtractor.

[EnochLight]

Anyway, each to his like, i think what i call "tedious" is the whole magic of Reason for some. .

And that's pretty much it right there. What some call tedious, I call magical. I prefer Reason's rack metaphor to any other DAW out there on the market. I even prefer the simplified sequencer. It's just easier to work in, IMHO (for me, anyway).

I still have my Studio One license, though, for obvious reasons.

[EnochLight]

P.S.: BTW, as i listened the Between Interval demo until the end now... the synth sounds are a bit hm-hm. I'll be damned if i don't hear quite a bit of Subtractor in there. Especially in the part starting at about 13:05. Those "dum-dum" bassy sawtooth sounds. Sounds like good old "bland" Subtractor.

Marian Hill's "Down" was produced/recorded in Reason before it hit the studio to be finished off in PT. A lot of stock sounds in there, too... and it hit # 10 in the US top 40 (and scored an Apple commercial placement). Many would say it sounds thin and/or "Reason-like". Does it really matter if people enjoy the music, though?

[Phorous]

I know Beteen Interval, didn't know they (he? she?) produce with Reason though.

Whenever i try out Reason (i used to own version 7), i feel very limited, especially as the included synth devices just don't do it for me. RE wise, i don't feel like there's many proper alternatives to what i'm using in the VST world either. And, frankly, the Reason approach is not for me either, it feels tedious, where i would expect it to be easier than *insert random VST host here*. Anyway, each to his like, i think what i call "tedious" is the whole magic of Reason for some. I just don't feel like wasting my time on stuff i get with VST devices out of the box.

P.S.: BTW, as i listened the Between Interval demo until the end now... the synth sounds are a bit hm-hm. I'll be damned if i don't hear quite a bit of Subtractor in there. Especially in the part starting at about 13:05. Those "dum-dum" bassy sawtooth sounds. Sounds like good old "bland" Subtractor.

Yep, Between Interval is one guy named Stefan Strand. I asked him about the production of the album and he said he "tries to push Reason to the max".

My personal opinion of the synth sounds in the album is that they are pretty on-point. But I have been a Between Interval listener for quite some time now and generally fond of how he does his sounds. I haven't ever used Reason personally, so I also don't associate the sounds with the limitations of the software. But that particular sound doesn't stick out to me as "awesome", but I think its just there to be part of that synth rhythm. But point taken.

But yeah, you will have to pry Cubase from my cold dead hands before I will ever consider trying another DAW again

[chk071]

P.S.: BTW, as i listened the Between Interval demo until the end now... the synth sounds are a bit hm-hm. I'll be damned if i don't hear quite a bit of Subtractor in there. Especially in the part starting at about 13:05. Those "dum-dum" bassy sawtooth sounds. Sounds like good old "bland" Subtractor.

Marian Hill's "Down" was produced/recorded in Reason before it hit the studio to be finished off in PT. A lot of stock sounds in there, too... and it hit # 10 in the US top 40 (and scored an Apple commercial placement). Many would say it sounds thin and/or "Reason-like". Does it really matter if people enjoy the music, though?

You're right, it doesn't. Guess it all becomes a bit pseudo-nerdy too, when you dissect everything to the finest detail, or think you hear something which might not even be there.

[Frantz]

So you cite financials from 5-6 years ago?? Lol

Those financials were current when I posted that in September 2013.

Venture capital funds generally don't buy into non-profitable businesses. Also, Reason (and its related pay-for ecosystem) is Propellerhead's cash cow. Their focus is not going to suddenly turn away from that. Relax.

Propellerheads wouldn't sell out unless they had money issues. Their focus has changed to an iPad app.

For my next NostraDAWmus prediction, I expect the founders to leave the company in 2 years. They will get sick of having their arms twisted by the fund managers.