Promotion tecniques

[KhappaMJ]

How do you promote your work?
What is your result?
What are your promotion tecniques online and offline?

[AsPeeXXXVIII]

I tell new acquaintances I make music and, if they happen to ask for it, give them the URL address where they can find it.

Works about 75% of the time.

[DJ Warmonger]

0. Be awesome.
1. Find someone with bigger name in the industry
2. Make them promote you to the others

[SampleScience]

How do you promote your work?
What is your result?
What are your promotion tecniques online and offline?

You're not in the right place to ask this question. Most people here mock marketing. I suggest that you ask your questions in a marketing forum, you'll get way better answers.

[KhappaMJ]

ah ok... marketing forum? ok sorry

[KhappaMJ]

What do you think about OFFLINE promo?

[thecontrolcentre]

What do you think about OFFLINE promo?

Get a promoter and play lots of gigs ...

[jancivil]

If you aren't out there in the world being seen constantly and pressing the flesh (selling CDs at gigs, drumming up interest in your image and selling t-shirts), 'online promotion' is not going to do very much.

There are a very few people that have actually come to me having heard what I do from other shares such as radio play. And quite odd citings internationally I'm unsure about. But I don't really consider promoting it much, if I wanted to make money with what I do I'd do something different. If I wanted to be very well-known I would have to do some form of live show and frequently and some of it would necessarily be more conventional than what I waste my time with usually.

But every possible known thing is going to be highly competitive.

[SampleScience]

If you aren't out there in the world being seen constantly and pressing the flesh (selling CDs at gigs, drumming up interest in your image and selling t-shirts), 'online promotion' is not going to do very much.

It's what I thought too until I discovered Klayton from Celldweller. He rarely tour and his marketing strategy is almost 100% online. Most of his current incomes comes from Spotify & YouTube streams as you can hear in a recent interview he did for Inside Music:

https://soundcloud.com/inside-music-pod ... elldweller

He also heavily use social medias for his marketing, and it works for him and other artists on his label. It shows that if you want to make a living making music you really have to take the bull by the horns and be ready to work every day.

[KhappaMJ]

If you aren't out there in the world being seen constantly and pressing the flesh (selling CDs at gigs, drumming up interest in your image and selling t-shirts), 'online promotion' is not going to do very much.

There are a very few people that have actually come to me having heard what I do from other shares such as radio play. And quite odd citings internationally I'm unsure about. But I don't really consider promoting it much, if I wanted to make money with what I do I'd do something different. If I wanted to be very well-known I would have to do some form of live show and frequently and some of it would necessarily be more conventional than what I waste my time with usually.

But every possible known thing is going to be highly competitive.

Hi , i agree about what you sayd, online promo is basically the second half of job.
In fact i think that offline promo is a must. Have you ever tried to do flyering and some kind of street marketing? Leaving cards and flyers around the city?

[Harry_HH]

1. Making great music people will listen.
2. Being special. Someway.
3. Searching media opportunities.
4. Create a new trend.
5. Make presentation material available - videos,
mp3, photos etc.

[jancivil]

If you aren't out there in the world being seen constantly and pressing the flesh (selling CDs at gigs, drumming up interest in your image and selling t-shirts), 'online promotion' is not going to do very much.

It's what I thought too until I discovered Klayton from Celldweller. He rarely tour and his marketing strategy is almost 100% online. Most of his current incomes comes from Spotify & YouTube streams ...

He also heavily use social medias for his marketing, and it works for him and other artists on his label. It shows that if you want to make a living making music you really have to take the bull by the horns and be ready to work every day.

Here's a guy who was around getting known before the internet. Notorious for a number of things including producing for other people. It looks like he was in live bands touring for some time.
Interesting case to bring up and instructive though because he's cultivated visuals and films and a lot of extramusical aspects for people to latch onto.

[jancivil]

If you aren't out there in the world being seen constantly and pressing the flesh (selling CDs at gigs, drumming up interest in your image and selling t-shirts), 'online promotion' is not going to do very much.

There are a very few people that have actually come to me having heard what I do from other shares such as radio play. And quite odd citings internationally I'm unsure about. But I don't really consider promoting it much, if I wanted to make money with what I do I'd do something different. If I wanted to be very well-known I would have to do some form of live show and frequently and some of it would necessarily be more conventional than what I waste my time with usually.

But every possible known thing is going to be highly competitive.

Hi , i agree about what you sayd, online promo is basically the second half of job.
In fact i think that offline promo is a must. Have you ever tried to do flyering and some kind of street marketing? Leaving cards and flyers around the city?

I had one group which was notorious partly via an image. I've filled venues through word-of-mouth and in the later, funnier incarnation sold some tee-shirts. Because of the art and design of the tee-shirt as much as what we actually did. I'm too retiring to want to be famous and I dropped out of life anyway after serious injury. I'm not an authority on promotion, that's for sure. I do believe you have to do more than have great music, something people - most people gravitate to an image that they can feature as their style, this or another genre is like a style of jacket that you think presents the image you want to project to your peer group - can identify with. This is more natural for some than for others.

[Aloysius]

Give people money and you will be very popular. Other than that, I don't know.

[SampleScience]

Here's a guy who was around getting known before the internet. Notorious for a number of things including producing for other people. It looks like he was in live bands touring for some time.
Interesting case to bring up and instructive though because he's cultivated visuals and films and a lot of extramusical aspects for people to latch onto.

His current business model is working for other artists too, mainly Blue Stahli who doesn't have the same background as him. In the interview that I previously posted, he explain that he has a partner who work with him by taking care of the online marketing for him. His partner (forgot his name) really digs deep in social media marketing and it seems to work. I'm the first surprised that it works!