Soft Instruments' Sound Packs released as wav, is it worth it?

Sampler and Sampling discussion (techniques, tips and tricks, etc.)
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I have designed a few packs here and there, and I was wondering if releasing them in wav/aiff formats is worth an effort? I noticed a tremendous popularity of these "MASCHINE" ideas and Lauch Pads and I thought that such kind of hardware now seems to gain greater popularity and they need some sound food, so...

only wav/aiff?

I would appreciate some tips what to keep in mind when thinking about releasing sample packs in such a form.
Hope I haven'e bored you much :)
Sound Designing and Soundtrack Custom Presets
http://www.stawczyk.com
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