Get ready for a paradigm shift from a leader in analog modeling technology

[elassi]

...accept that judgment has already been passed by 'management'...

Sure, no problem.

Thus you'll never find me in front of a prison loudly denouncing a person (read: company) that's already in there.

Must be a special hobby of some people not knowing when their right to play 'judge' has got to end.

[Robmobius]

Please tell me that the paradigm shift is not another mini UNO hardware cajigger that Roland has already done in their boutique range incidentally.

IKM moving to hardware synths from hardware controllers, interfaces, speakers, and various other bits of hardware, is not as much of a paradigm shift as u-he moving from 100% software to eurorack.

Well that's true!

So, I guess what IK is actually saying (between the lines) is that they are having their own 'company paradigm shift' as opposed to doing something that everyone will be 'wowing' over.

I would have preferred less marketing spiel from them in that case but what can you do?

So in that case, carry on IK.

[el-bo (formerly ebow)]

...accept that judgment has already been passed by 'management'...

Sure, no problem.

Thus you'll never find me in front of a prison loudly denouncing a person (read: company) that's already in there.

Must be a special hobby of some people not knowing when their right to play 'judge' has got to end.

Go cry to the mod's

[elassi]

A "paradigm shift" would be if all those wise guys (smart asses, don't know the right word for it, not that savy when it comes to English) would publish some music made by themselves instead of hanging around at KVR and just talk, talk, talk...

Haha, silly me, everyone knows: it'll never happen.

There are exceptions, but - funny enough - never proven by the usual suspects.

Naked judges...*

____
*Great song title, btw. Must note.

[NAD]

So.... it's a VA synth?

Wow.

[Bombadil]

A "paradigm shift" would be if all those wise guys (smart asses, don't know the right word for it, not that savy when it comes to English) .

That would be 'savvy.'

[Guenon]

If it actually turns out to be analog hardware, I'm sure the irony doesn't go unnoticed. I mean, after explicitly and repeatedly stating to be the leader in analog modeling. Yet releasing an analog sound source instead of modeling one

[Robmobius]

would publish some music made by themselves instead of hanging around at KVR and just talk, talk, talk...

The irony....

[D-Fusion]

I am looking forward to see more about it soon

[ghettosynth]

A "paradigm shift" would be if all those wise guys (smart asses, don't know the right word for it, not that savy when it comes to English) would publish some music made by themselves instead of hanging around at KVR and just talk, talk, talk...

False dichotomy. I suspect that most of them actually do, just because people don't share their music with KVR doesn't mean that they don't create/publish music. (for some definition of publish)

This always seems to come up and I think that this isn't the first time that we've talked about this. KVR is not really a "music" forum, it is a "music technology" forum. Many of us come here to talk about music technology, and really, primarily software. We don't have to conform to your expectations regarding music to talk about plugins.

[elassi]

I've been waiting for you (not kidding), though you come across much more soft than usual.

*scratches head*

[yellowmix]

No point in speculating, but what commonly agreed upon paradigm shifts have occurred in software audio processing and digital instruments?

PCM synthesis? Wavetable synthesis? FM/Phase Distortion? Granular synthesis? Physical modelling? Waveform splicing (MOK Waverazor)?

Spectral separation? Theremin? Novachord? Clavinet? Ondes Martenot? Telharmonium? RCA Mark II? Hammond organ? MIDI? MIDI Polyphonic Expression? Auditory filtering? Psychoacoustic modelling? The keytar?

[chillpill]

If it actually turns out to be analog hardware, I'm sure the irony doesn't go unnoticed. I mean, after explicitly and repeatedly stating to be the leader in analog modeling. Yet releasing an analog sound source instead of modeling one

I think that's the paradigm shift they've hinted at.
No more analog modelled software, but real analog hardware. That's quite an unexpected shift for IKM.

[ghettosynth]

If it actually turns out to be analog hardware, I'm sure the irony doesn't go unnoticed. I mean, after explicitly and repeatedly stating to be the leader in analog modeling. Yet releasing an analog sound source instead of modeling one

I think that's the paradigm shift they've hinted at.
No more analog modelled software, but real analog hardware. That's quite an unexpected shift for IKM.

Not really. IKM goes where the profits, and to be clear, I'm not saying that there's anything intrinsically wrong with that. There has been significant demand for analog toys at low price points so that, and eurorack, are what I would call "expected" directions for a hardware/software music company to go. It's not like designing basic synth circuits is that much of a stretch from their other hardware products.

This is a "new hardware product", not a "paradigm shift" by any useful definition of the phrase. As was pointed out, the phrase is overused by marketing types to the point of being meaningless, as it is here.

[goldenanalog]