Get ready for a paradigm shift from a leader in analog modeling technology

[el-bo (formerly ebow)]

Seriously are these people male or female? What? I like left one...damn..

Our left, or stage left?

[ghettosynth]

Seriously are these people male or female? What? I like left one...damn..

Our left, or stage left?

I think that he's referring to Darcy, but you know, different strokes and all that...here you go kmonkey, let your imagination run wild.

[Peter - IK Multimedia]

Wow that took a turn. With regard to the philosophical back and forth about paradigm shift, this is probably at least a little better than a Wikipedia definition:

https://dictionary.cambridge.org/dictio ... digm-shift

a time when the usual and accepted way of doing or thinking about something changes completely

...and based on some of the recent finds and clues, we should realize the context of the shift as intended by our tagline for this countdown campaign.

[Michael L]

Wow that took a turn.

We made a hard left and paradigm shifted into 5th gear, trying to Get Ready....

[BMoore]

Also, I edited the text from "the leader" to "a leader".

Why?

[Proteinshake]

Also, I edited the text from "the leader" to "a leader".

Why?

Well I guess you got to be german to fully enjoy the irony of this ..

[Mushy Mushy]

a time when the usual and accepted way of doing or thinking about something changes completely

If the shift is implied as:

- IKMM's business model: then no it's not really. If you were getting into the fruit and vegetables market then yes I'd agree however a mono synth is still in the same industry. It's exactly the same as when Arturia starting making hardware and people said "oh wow, that's interesting" but never thought about it again. They didn't say "OMG, have you seen what Arturia are doing?! Mind. Blown. Hardware synths from a software company. How on earth have they managed to achieve that?!"

- Hardware synths: then no, just no. I'm positive you have some great features but I very much doubt it's anything we've not seen before.

[Peter - IK Multimedia]

Wow that took a turn.

We made a hard left and paradigm shifted into 5th gear, trying to Get Ready....

Well, almost ready... Superbooth is still days away.

[Mushy Mushy]

Also, I edited the text from "the leader" to "a leader".

Why?

a ≠ the

[el-bo (formerly ebow)]

Hardware synths from a software company. How on earth have they managed to achieve that?!"

Even less of a twist seeing that IKM has been dealing in hardware for a long time now - Everything from hardware controllers, to interfaces, studio monitors, etc.

[BMoore]

Also, I edited the text from "the leader" to "a leader".

Why?

a ≠ the

That's really not up to Ben, is it.

[Mushy Mushy]

Also, I edited the text from "the leader" to "a leader".

Why?

a ≠ the

That's really not up to Ben, is it.

Nor is it up to IKMM unless they can substantiate it somehow.

The leader? Better than UAD, better than Roland, better than SoundToys, better than u-he, better than Waves. It's laughable at best.

[Peter - IK Multimedia]

For those that don't do social media, the latest video clue (I know we may be somewhat beyond that here but it does have a visual and some familiar audio and manipulation of said audio as a rough example) is embedded into the news on our site.

[imrae]

I'd love it if we get to the end of the countdown and it turns out to be a collaboration with Cytomic.

[Saukar30]

Definitely a hardware synth.