I need to clarify few things. Most of what you all saying is true...the good and the bad things.
But the main problem is that I feel that you see only black and white without the middle.
So, no, you're kind of wrong there. But let's be clear, I get what you're trying to do, the Steam of plugins, and I wish you well, but, be careful with your analysis. My post is just off the cuff speculation, but you haven't really countered it for the most part.
1) We clearly mention UP TO 10hrs. means that we will have some plugins that will be much less.
Ok, sure, that will solve some problems, and create others. It still doesn't eliminate the ability to A/B with great ease, which, IMO, will kill a lot of sales. "Oh, yeah, these EQs aren't that much different." It's the ease that is important here, not just the fact that you can do that now. However, the 10 hr plugins will still be there and competition will force longer windows since everyone is on the same platform. Look at pricing of ios apps to see how this works.
2) Whatever musician, a newbie or a senior thinks about the industry can think how much he want. But numbers are facts. Real research is a fact.
LOL, ok. No, numbers, especially polls where the information is volunteered are not facts, they are just a statistical sample of a population with most likely one hell of a lot of bias that you have to be careful about. This isn't something that I"m new to, but, ok. I get what you're trying to say, but you wouldn't be the first startup to overvalue their understanding of what constitutes "real research."
For years we were interviewing musicians on how much they are working a day, how many plugins they use, how much they buy, how much they pirate, how much they spend. We did it with 1000 musicians, from different countries and different social economic life.
42.7% musicians are working on music between 1 to up to 4 hours a day minimum.
45.1% of musicians use 10 and more plugins in one single project.
60.1% pirated plugins... what?? a shock??
So our vendors already losing huge amount of cash either way...with PluginPlay they have the option to at least have the users details, to market about new products, and try to make you guys paying customers. And if not $100 per plugin, because not everybody can afford it...at least $10 per month... without it...this 60% they dont even know who they are.
None of this really addresses what I'm talking about. My prediction is that short term rentals will kill sales...eventually. This isn't something that you can study easily because it is purely observational, i.e., not experimental, and there is no way to gather data. This must be viewed like the study of economics where often "real research" is based on what is little more than thought experiments and analysis/modeling.
The key idea here, however, is that the very market that you are trying to create will change the dynamics of the existing market because they have the same customer base. Look at video rentals vs movie theatre or even video sales for example. And by example, I don't mean that you can learn how the market will change, only that the market did change and you have to be able to adapt. I'm not convinced that is going to be possible with the plugin market, we'll see, of course.
There are so many benefits here to the vendors and users.
You think, but I disagree, and that was the point of my post.
But the truth is that this type of service is not for everybody, and I knew from the begging we will have companies and users that will love it, and not. However we determine to get to a point when both parties win.
Of course, but I think that's going to be much harder than you think. If you experience any success, someone else is going to copy you, there goes your convenience because now we have competition and we're roughly back to where we are now. This is why many of us prefer vendors who have similar systems, e.g., NI, PA, Waves, even Pace, when we're shopping for new plugins. Those systems ALSO manage the same customer pain point that you're identifying.
There's a fundamental difference between our interests in this conversation as well. You're trying to sell something, I'm just interested in discussing these trends, so it's not likely that "our" conversation will lead to much that's fruitful, I'm really talking to other members of KVR who also interested in discussing these trends. Keep that in mind.