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Aloysius
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21918 posts since 11 Aug, 2008, from a computer

Postby Aloysius; Wed Aug 15, 2018 10:46 pm Re: Why doesn’t Yamaha develop virtual instruments?

I buy jazz and fusion music but that doesn't make me a virtuoso. Yamaha buying out Steinberg doesn't make them 'cutting edge'.
I didn't get where I am today.
izonin
KVRian
 
1140 posts since 27 Oct, 2009

Postby izonin; Wed Aug 15, 2018 10:59 pm Re: Why doesn’t Yamaha develop virtual instruments?

The same reason Access don't make plugins. Steinberg products use a hardware key, but few people would buy an ANX1 emu that requires a dongle.
bbtr
Banned

Postby bbtr; Thu Aug 16, 2018 12:17 am Re: Why doesn’t Yamaha develop virtual instruments?

Aloysius wrote:I buy jazz and fusion music but that doesn't make me a virtuoso. Yamaha buying out Steinberg doesn't make them 'cutting edge'.


When you are saying Steinberg, you mean Yamaha. Business is about ownership and about streamlining work tasks/processes to get them done. For 13 years, Yamaha has been releasing audio software under the 'Steinberg' label, brand, word or whatever. This includes VST2 and 3 SDKs, Nuendo, Cubase, Wavelab and many instruments and effects. Yes, Yamaha IS DEVELOPING virtual instruments! Why is this so hard to understand?
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Richard_Synapse
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845 posts since 19 Dec, 2010

Postby Richard_Synapse; Thu Aug 16, 2018 12:42 am Re: Why doesn’t Yamaha develop virtual instruments?

lastmessiah wrote:Seems like it would be a big market for them.


Not exactly. Yamaha makes several billions/year, the virtual instrument market is pretty much irrelevant for them:
https://en.wikipedia.org/wiki/Yamaha_Corporation

It's more like the opposite, for a small software developer it would be a huge market starting to build pianos :)

Richard
Synapse Audio Software - www.synapse-audio.com
low_low
KVRist
 
366 posts since 19 Jul, 2018

Postby low_low; Thu Aug 16, 2018 1:14 am Re: Why doesn’t Yamaha develop virtual instruments?

The simple truth is, none of the "creative" markets are really that big, I mean purely creative not like hammers to fix your house. Video editing, music creation, 3d modeling, animation, etc, it SEEMS like everyone is doing it because the product is easy to duplicate and it has such a wide reach, .. but in the big scheme of things most of it is very technical and there are very few people buying VST's, etc, and FAR FEWER actually using them to make money.

Just look at videos on Youtube, Cubase 9 promo video has about 250,000 views, reviews about 100,000, a VST review might have 10,000 views .... Led Zepplin's Black Dog 67,000,000 views, Depeche Mode's Personal Jesus 73,000,000 views, Lady Gaga's Bad Religion 951,000,000 views. For everyone 1 person that watched the Cubase 9 promo video from Steinberg, 3800 people watched Bad Religion.

Most people are eaters.
Dullee
KVRist
 
93 posts since 9 Mar, 2018

Postby Dullee; Thu Aug 16, 2018 1:29 am Re: Why doesn’t Yamaha develop virtual instruments?

I don't think that's what OP meant.

Not like software market is too big for Yamaha, no.

More like it'd be a great opportunity to kick Arturia in the ass and top their CS-80 V and DX7 V offerings with Yamaha's own emulations and seize the throne.

Which is not necessarily true, since Korg's and Roland's soft synths are not "the best" and "the ultimate" reincarnations.

I bet, if Synapse or u-he take on Japanese synths, the originals wouldn't stand a chance, software, of course.

But I just don't think Yamaha give any flying rats tits about any of this.

They even can't be bothered to re-lauch HW version of CS-80, despite all the late nostalgia, Bladerunner thing and stuff.

They just love their Montage thing too much and that's about it.
Lotuzia
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9676 posts since 19 Feb, 2004, from Paris

Postby Lotuzia; Thu Aug 16, 2018 1:37 am Re: Why doesn’t Yamaha develop virtual instruments?

Richard_Synapse wrote:
lastmessiah wrote:Seems like it would be a big market for them.


Not exactly. Yamaha makes several billions/year, the virtual instrument market is pretty much irrelevant for them:
https://en.wikipedia.org/wiki/Yamaha_Corporation

It's more like the opposite, for a small software developer it would be a huge market starting to build pianos :)

Richard

Simple +1 :shrug:
http://www.lelotusbleu.fr Synth Presets

77 Exclusive Soundbanks for 23 synths, 8 Sound Designers, Hours of audio Demos. The Sound you miss might be there
Firebird
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484 posts since 8 Aug, 2005, from USA

Postby Firebird; Thu Aug 16, 2018 1:40 am Re: Why doesn’t Yamaha develop virtual instruments?

Aloysius wrote:I buy jazz and fusion music but that doesn't make me a virtuoso. Yamaha buying out Steinberg doesn't make them 'cutting edge'.


No but the CS-80, Dx-7, EX-5, Motif, might....
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Aloysius
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21918 posts since 11 Aug, 2008, from a computer

Postby Aloysius; Thu Aug 16, 2018 1:44 am Re: Why doesn’t Yamaha develop virtual instruments?

bbtr wrote:
Aloysius wrote:I buy jazz and fusion music but that doesn't make me a virtuoso. Yamaha buying out Steinberg doesn't make them 'cutting edge'.


When you are saying Steinberg, you mean Yamaha. Blah, blah, blah ...


Yamaha acquired German audio software manufacturers Steinberg in January 2005, from Pinnacle Systems. Why is this so hard to understand?
I didn't get where I am today.
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EvilDragon
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16783 posts since 6 Jan, 2009, from Croatia

Postby EvilDragon; Thu Aug 16, 2018 2:33 am Re: Why doesn’t Yamaha develop virtual instruments?

Dullee wrote:since Korg's and Roland's soft synths are not "the best" and "the ultimate" reincarnations.


Roland's are damn spot on (even confirmed by Urs somewhere). Korg's M1 and Wavestation are also spot on (and go as far as ultimate as possible, containing all the ROM expansion cards and much increased polyphony compared to the originals).
bbtr
Banned

Postby bbtr; Thu Aug 16, 2018 2:44 am Re: Why doesn’t Yamaha develop virtual instruments?

Aloysius wrote:
bbtr wrote:
Aloysius wrote:I buy jazz and fusion music but that doesn't make me a virtuoso. Yamaha buying out Steinberg doesn't make them 'cutting edge'.


When you are saying Steinberg, you mean Yamaha. Blah, blah, blah ...


Yamaha acquired German audio software manufacturers Steinberg in January 2005, from Pinnacle Systems. Why is this so hard to understand?


And since then, this is a Yamaha brand and everything released under this brand belongs to Yamaha. And was made possible by Yamaha. Because they they gave the order to be made by their 'branch' Steinberg.

Your brain belongs to you or is independent? Your hand? Your ass? Come on.........
lastmessiah
KVRist
 
65 posts since 23 Aug, 2017

Postby lastmessiah; Thu Aug 16, 2018 4:18 am Re: Why doesn’t Yamaha develop virtual instruments?

low_low wrote:The simple truth is, none of the "creative" markets are really that big, I mean purely creative not like hammers to fix your house. Video editing, music creation, 3d modeling, animation, etc, it SEEMS like everyone is doing it because the product is easy to duplicate and it has such a wide reach, .. but in the big scheme of things most of it is very technical and there are very few people buying VST's, etc, and FAR FEWER actually using them to make money.

Just look at videos on Youtube, Cubase 9 promo video has about 250,000 views, reviews about 100,000, a VST review might have 10,000 views .... Led Zepplin's Black Dog 67,000,000 views, Depeche Mode's Personal Jesus 73,000,000 views, Lady Gaga's Bad Religion 951,000,000 views. For everyone 1 person that watched the Cubase 9 promo video from Steinberg, 3800 people watched Bad Religion.

Most people are eaters.


You bring up good points. I sometimes assume that a lot more people are into creating, simply because how could they not be. But you’re right, most are consumers.

I’m not really interested in emulations of classic Yamaha synths, we have enough of those already. I’d like it if Yamaha brought a variation of their current FM engine “Montage” to the software realm.
felis
KVRist
 
353 posts since 25 Jul, 2009

Postby felis; Thu Aug 16, 2018 4:25 am Re: Why doesn’t Yamaha develop virtual instruments?

bbtr wrote:
Aloysius wrote:I buy jazz and fusion music but that doesn't make me a virtuoso. Yamaha buying out Steinberg doesn't make them 'cutting edge'.


When you are saying Steinberg, you mean Yamaha. Business is about ownership and about streamlining work tasks/processes to get them done. For 13 years, Yamaha has been releasing audio software under the 'Steinberg' label, brand, word or whatever. This includes VST2 and 3 SDKs, Nuendo, Cubase, Wavelab and many instruments and effects. Yes, Yamaha IS DEVELOPING virtual instruments! Why is this so hard to understand?



I'd much rather have Steinberg making software for Yamaha as they are now,
than having Yamaha make it themself.
Steinberg has been a main innovator right from the start.

Of course, I don't know how many people were kept on from the originals,
and how many new people were brought in by Yamaha.

But I will say that I'm much more pleased by the software from Steinberg
than I am by the hardware from Yamaha.
Take a look at Steinberg's Halion. It does almost everything I could want from a softsynth.

There are a couple things that Yamaha developed that I'd like to see Steinberg pick up
and take further. FDSP comes to mind. It's a shame VL was dropped by Yamaha and AAS
has also dropped Tassman. Yes, there are others making modeling software, but I bet
Steinberg could do a good job with it. Of course there are the basics like FM that I
don't think Steinberg has done yet. The do have the VA area pretty well covered though.
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masterhiggins
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1804 posts since 30 Dec, 2004, from People's Republic of Minnesota

Postby masterhiggins; Thu Aug 16, 2018 5:49 am Re: Why doesn’t Yamaha develop virtual instruments?

Richard_Synapse wrote:
lastmessiah wrote:Seems like it would be a big market for them.


Not exactly. Yamaha makes several billions/year, the virtual instrument market is pretty much irrelevant for them:
https://en.wikipedia.org/wiki/Yamaha_Corporation

It's more like the opposite, for a small software developer it would be a huge market starting to build pianos :)

Richard


Frankly, I’m surprised any large enterprises release music-making software. If they’re mostly interested in making money there are much more profitable markets.
Dullee
KVRist
 
93 posts since 9 Mar, 2018

Postby Dullee; Thu Aug 16, 2018 6:02 am Re: Why doesn’t Yamaha develop virtual instruments?

Roland's are damn spot on (even confirmed by Urs somewhere). Korg's M1 and Wavestation are also spot on (and go as far as ultimate as possible, containing all the ROM expansion cards and much increased polyphony compared to the originals)


Though if Urs went apeshit and went from Diva to complete modelings of MS-20, Jupiter-8 and Juno, would you really pull Japanese soft anymore? Me, hardly.
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