A song about sausage rolls sung by a ''normal'' bloke and his family from my city Nottingham beats mega-famous singers such as Ariana Grande and Mariah Carey to UK Christmas Number One single
Admittedly, it's not the greatest song (or video ever), but in fairness profits of the parody cover are going to a charity which organizes food banks throughout the UK.
And we Brits - probably like people from many other countries - love an underdog and especially one that raises money for people in need.
(Plus he's a supporter of the most magical footie team ever, Nottingham Forest
So if a song about sausage rolls can come out of nowhere and achieve 75,000 paid downloads in the last week alone, there's surely a bit of hope for all of us still...