U-he offer from Native instruments
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- Banned
- 2288 posts since 24 Mar, 2015 from Toronto, Canada
I think there is too much speculation and reading into what this sale is. As stated,its a NKS promo partnership with U-he, thats all. NI already have quite a few really good VST products and effects in their arsenal.
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SoundclickGear & Setup: Windows 10, Dual Xeon, 32GB RAM, Cubase 10.5/9.5, NI Komplete Audio 6, NI Maschine, NI Jam, NI Kontakt
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- KVRAF
- 9145 posts since 7 Oct, 2005
I think that also. It’s just an NKS thing that helps NI selling more hardware.
Using: Cubase Pro 15, Reason 13, Tascam US-4x4HR, MODX6, DM12D, LaunchKey 49, Yamaha guitar(Pacifica 612v) and bass (BB234) and some virtual instruments and synths.
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- KVRAF
- 2169 posts since 7 Dec, 2005
Both may be true. I'm probably looking at it a little differently. To me: it's the same thing as when a relatively unknown walks onto TV - his or her life could possibly be changed going forward. U-he, a tiny-to-small-sized company (pick your perspective) - darling to the kvr community - is now front and center, spotlighted by possibly the biggest software/hardware animal on the planet: Native Instruments. There's likely no agenda; other then to sell 'more' - nks obviously being the core focus. But: it's a *much* larger stage - the 'why' is really secondary, in U-He's case. It's the fact that they're there.
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- KVRAF
- 2169 posts since 7 Dec, 2005
Native Instruments saw a 'win' in this short-term joint venture: they're the ones that invested in the advertising to put the U-He brand forward, correct? I believe that they did that precisely for the reasons that I stated: they believe in the U-He company and products. What happens as a result of this exposure is anybody's guess - but my wager is that it'll be more then a 2% increase in revenue.
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- KVRAF
- 9560 posts since 6 Jan, 2017 from Outer Space
Though companies, especially big ones, seem to be creatures of their own kind, we often forget that they are build of human beings. Those can be simply friends as well...
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- KVRAF
- 2169 posts since 7 Dec, 2005
Where the buy-out thing may have some merit (speculating) can be answered by the following question:
What software synths do NI sell that are actual peers of U-He software? They don't - There's Reaktor, Massive, FM8, and Absynth - all being around now for a while - everything else in their domain is either samples; or derivatives.
And according to Wikipedia: they also have about 500 employees - 100x the size of a U-He.
If I was them - as long as I had the $$$ - buying out U-He would be a no-brainer - that would repair a long-standing hole in the software packages. Instant-fix. Of course the Komplete Ultimate Special-Edition Collectors' Packages, etc. would go up (I'm guessing by $200-$300) for the addition of all of the U-He content - but that would also give them the ability to sell more of a variety package configurations - which seems to be in line with their current marketing trend.
What software synths do NI sell that are actual peers of U-He software? They don't - There's Reaktor, Massive, FM8, and Absynth - all being around now for a while - everything else in their domain is either samples; or derivatives.
And according to Wikipedia: they also have about 500 employees - 100x the size of a U-He.
If I was them - as long as I had the $$$ - buying out U-He would be a no-brainer - that would repair a long-standing hole in the software packages. Instant-fix. Of course the Komplete Ultimate Special-Edition Collectors' Packages, etc. would go up (I'm guessing by $200-$300) for the addition of all of the U-He content - but that would also give them the ability to sell more of a variety package configurations - which seems to be in line with their current marketing trend.
Last edited by goldenanalog on Sat Feb 09, 2019 7:00 am, edited 1 time in total.
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- KVRAF
- 2169 posts since 7 Dec, 2005
True.Tj Shredder wrote: Sat Feb 09, 2019 6:36 am Though companies, especially big ones, seem to be creatures of their own kind, we often forget that they are build of human beings. Those can be simply friends as well...
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- KVRAF
- 24417 posts since 7 Jan, 2009 from Croatia
More than 5-6. https://u-he.com/about/team.htmlATS wrote: Sat Feb 09, 2019 2:42 am U-he isn't THAT small are they? They do have like 5 or 6 people working there now I think. I mean they aren't big but not tiny right?
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- KVRAF
- 2169 posts since 7 Dec, 2005
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- u-he
- 30209 posts since 8 Aug, 2002 from Berlin
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- KVRAF
- 2169 posts since 7 Dec, 2005
You sold out....didn't you?
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- u-he
- 30209 posts since 8 Aug, 2002 from Berlin
Why would I? That would be stupid.
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- KVRAF
- 2169 posts since 7 Dec, 2005
At least with NI: it won't be strictly the fruit company. Right?
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- KVRAF
- 2169 posts since 7 Dec, 2005
Sounds like the number just wasn't high enough....-
- KVRAF
- 2169 posts since 7 Dec, 2005
I'm speculating, of course. But I think your estimation of a 2% increase in revenue is way too conservative, Urs. This is going to affect your bottom line much more substantially - that's my wager. And thinking it through: if I were NI, and could afford you: I'd buy you out. Maybe it would be stupid on your part to sell out to NI - but a lot of content providers for NI still retain independence, true? Here's a great question: I wonder if CA ever regrets their sell-out to Apple? I bet not - Alchemy is now in Logic; and according to what I've read recently: improved. So apparently thats a buyout that has a happy ending - Alchemy is still going; just not interactive on kvr.