KVR Audio

SparkySpark · Post by **SparkySpark** » Sun May 12, 2019 11:36 pm

Interesting to see how many state they buy only if the product is really necessary. If that were true, we would all use a freeware DAW (say Studio One free), purchase Xpand2 for one dollar and call it a day.

KVR would be history.

Back to the original question. I like when product websites are neatly laid out, there are audio demos, YouTube videos and downloads are hassle free (no iLok, preferably simply a dll file). So: well-packaged product information rather than hype.

SparkySpark · Post by **SparkySpark** » Sun May 12, 2019 11:46 pm

I happen to teach e-commerce, and a week ago I used this as a great example of what I mean: https://www.sonible.com/smarteq2/

The contents of the (long) scrolling webpage:

Presentation image and hype
YouTube intro movie
Features overview
Testimonials
Purchase
Feature comparison chart
Tutorials
Press
(Missing: Awards)
Specifications (incl download)
(Missing: link to community)
(Webpage footer)

neverbeeninariot · Post by **neverbeeninariot** » Mon May 13, 2019 8:05 am

harryupbabble wrote: Fri Aug 10, 2018 2:54 pm I am waiting for REAPER 6.0. I will definitely buy that.

Just an FYI - 6.0 will be a version number change, a reworked GUI and probably not so much else. That said, the new wiring view, which has been in and out of the pre-releases for a while, might make it into 6, and there's also some nice work going on with the cc lanes. But, REAPER tends not to introduce big features with major number updates; Notation came in 5.2, Automation Items sometime during the 5.x line.

That will be my first and probably last internet purchase. I don't think that REAPER even has marketing. I've never seen an advert or anything like that.

I guess I've seen videos about REAPER's capabilities. Maybe that's marketing. Or maybe it's just endorsement of REAPER by other users.

Maybe if Dan Worrall did a 'this isn't any DAW, this is a Cockos DAW...' in his best Marks & Spencer's treacley sex panther voice, then it would definitely be marketing; Kenny Gioia's vids (in his best Christopher Walken voice...), are definitely more instructional than promotional.

colonel_mustard · Post by **colonel_mustard** » Mon May 13, 2019 12:43 pm

neverbeeninariot wrote: Mon May 13, 2019 8:05 am Maybe if Dan Worrall did a 'this isn't any DAW, this is a Cockos DAW...' in his best Marks & Spencer's treacley sex panther voice

Just snorted tea down my nose

colonel_mustard · Post by **colonel_mustard** » Mon May 13, 2019 12:58 pm

All marketing is designed to manipulate our wants, which is evil. I can't support that. It upsets me every day. I guess my favourite style is when developers make excellent, well-designed products and then keep their customers happy after the sale, so everybody knows how great they are and keeps harping on about how great they are, and word of mouth does the rest.

Not very helpful, admittedly.

vurt · Post by **vurt** » Mon May 13, 2019 1:41 pm

a man shouting.
gets me every time.

easy peasy!

el-bo (formerly ebow) · Mon May 13, 2019 1:51 pm

colonel_mustard wrote: Mon May 13, 2019 12:58 pmI guess my favourite style is when developers make excellent, well-designed products and then keep their customers happy after the sale, so everybody knows how great they are and keeps harping on about how great they are, and word of mouth does the rest.

[Cough]...Klanghelm...[ /Cough]

el-bo (formerly ebow) · Mon May 13, 2019 1:55 pm

vurt wrote: Mon May 13, 2019 1:41 pmeasy peasy!

whyterabbyt · Post by **whyterabbyt** » Mon May 13, 2019 1:58 pm

vurt wrote: Mon May 13, 2019 1:41 pm a man shouting.

He's no treacly sex panther, though.

vurt · Post by **vurt** » Mon May 13, 2019 1:59 pm

does dan know he has admirers?

Mushy Mushy · Post by **Mushy Mushy** » Mon May 13, 2019 2:00 pm

vurt wrote: Mon May 13, 2019 1:59 pm does dan know he has admirers?

He gets told constantly on Twitter. And he does love a Brexit rant

vurt · Post by **vurt** » Mon May 13, 2019 2:02 pm

ah, i found twitter, much like fb, is for "other people".

Mushy Mushy · Post by **Mushy Mushy** » Mon May 13, 2019 2:04 pm

vurt wrote: Mon May 13, 2019 2:02 pm ah, i found twitter, much like fb, is for "other people".

Twitter is much better than FB. I’m not on the latter at all but always on Twitter.

140 characters is generally the limit of what I’m prepared to read of other people’s opinions

colonel_mustard · Post by **colonel_mustard** » Mon May 13, 2019 2:09 pm

el-bo (formerly ebow) wrote: Mon May 13, 2019 1:51 pm [Cough]...Klanghelm...[ /Cough]

I do enjoy MJUC. Maybe he'll hire Barry Scott to do some walkthrough vids?

Best marketing?