Propellerhead Software Names Niklas Agevik as CEO

Plug-in hosts and other software applications discussion
MikeMcKew
KVRist
88 posts since 7 Jan, 2018

Post Thu May 16, 2019 4:24 am


chk071
KVRAF
19858 posts since 11 Apr, 2010 from Germany

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Thu May 16, 2019 4:42 am

Good call from Ernst. It appeared to me in the last time that Reason is not really his "baby" anymore, and doesn't apply to his vision any longer. Propellerhead need someone who is less reluctant to nowadays' requirements and thinking (which can be good or bad...). I think, now that Reason opened to VST, they need a plan to make it more in accordance to other VST hosts on the market, so, they really have to beef up on the sequencre side, and make it perform better in terms of VST. The question is whether or not it will still be "Reason" in the future, but, they should have known that, when opening to a platform which was never really planned.

noremorse
KVRist
34 posts since 25 Feb, 2005

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Thu May 16, 2019 6:25 am

He (Ernst) made a quite interesting comment in a post at Reasontalk:

"I'm now going to sit back and enjoy the speculation. :lol: :lol: :lol:"

https://forum.reasontalk.com/viewtopic. ... &t=7512188

reggie1979
KVRist
443 posts since 26 Nov, 2018

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Thu May 16, 2019 10:26 am

Not sure what to think.

SoundPorn
KVRian
769 posts since 24 Jul, 2018

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Thu May 16, 2019 11:00 am

I hope Reason stays a rack based DAW they just need to continue to streamline the interface and focus on workflow and GUI.

Psuper
KVRist
188 posts since 3 May, 2018

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Thu May 16, 2019 1:15 pm

1. Regain the confidence of existing customers.
2. Regain the confidence of RE devs.
3. Regain the market share of DAWS.

How do you achieve this? Focus on my tagline.... and prosper.
Reason needs to DAW: Props develop the back-end, SDK, performance, options, GUI (no one else can). RE devs develop the now-expanding playground, we choose the rides. If Props insists on making devices, put them in the RE shop. All problems solved.

mheo
KVRer
7 posts since 16 Feb, 2018

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Thu May 16, 2019 2:14 pm

Do they live in Twin Peak's red room? :o

User avatar
Benedict
KVRAF
2651 posts since 5 Mar, 2004 from Gold Coast Australia

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Thu May 16, 2019 2:52 pm

Apps, oh no I hope all the focus doesn't go towards apps. Otherwise, we shall see. If they really muff it, Bitwig is looking better by the updated. Even Cubase looks really pretty these days...

:)

reggie1979
KVRist
443 posts since 26 Nov, 2018

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Thu May 16, 2019 3:25 pm

Studio One is my fall-back. It does enough and you can rewire the Reason synths in.

User avatar
loungepanda
KVRist
348 posts since 27 Apr, 2013 from Denmark

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Fri May 17, 2019 12:29 am

He has the right background to take the company on an expansion journey where we reach new target groups while cultivating the core business of high‐quality software applications for music creators.
Hopefully this means less pandering towards people who consider 808 pitchbends and clipping snares to be the pinnacle of music.

colonel_mustard
KVRist
57 posts since 24 Apr, 2019

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Fri May 17, 2019 3:02 am

SoundPorn wrote:
Thu May 16, 2019 11:00 am
I hope Reason stays a rack based DAW they just need to continue to streamline the interface and focus on workflow and GUI.
+1

Yes please. Really hope they tune up what’s there before focusing on new revenue streams. I basically want it to stay the same, but be faster to get around. Things like trackpad-friendly zooming would make a lot of ‘target groups’ happy right?

‘Save as init’ patches and alternate takes when loop recording midi would make me happy.

They can’t read our minds, but they do read our emails.

User avatar
EnochLight
KVRian
1213 posts since 21 Mar, 2012 from your mom

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Fri May 17, 2019 3:14 am

chk071 wrote:
Thu May 16, 2019 4:42 am
Good call from Ernst. It appeared to me in the last time that Reason is not really his "baby" anymore, and doesn't apply to his vision any longer. Propellerhead need someone who is less reluctant to nowadays' requirements and thinking (which can be good or bad...). I think, now that Reason opened to VST, they need a plan to make it more in accordance to other VST hosts on the market, so, they really have to beef up on the sequencre side, and make it perform better in terms of VST. The question is whether or not it will still be "Reason" in the future, but, they should have known that, when opening to a platform which was never really planned.
I feel like Mattias (the actual Reason Product Manager) has been steering the ship since 9.0 at least, and I am totally OK with that. I’m very much OK with the direction Reason has been going.
  • Presonus Studio One 4.5 | too many VSTi's to name
  • Windows 10 64-bit | Reason 10.4 | RME Babyface Pro | Nektar Tech Panorama P4 | Akai MPC Live | too many RE's to name

User avatar
Aloysius
KVRAF
23436 posts since 11 Aug, 2008 from the Land of Soy

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Fri May 17, 2019 3:47 am

I Nominate Kim Jong-un as CEO
Broccoli is murder.

Psuper
KVRist
188 posts since 3 May, 2018

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Fri May 17, 2019 5:47 am

EnochLight wrote:
Fri May 17, 2019 3:14 am
chk071 wrote:
Thu May 16, 2019 4:42 am
Good call from Ernst. It appeared to me in the last time that Reason is not really his "baby" anymore, and doesn't apply to his vision any longer. Propellerhead need someone who is less reluctant to nowadays' requirements and thinking (which can be good or bad...). I think, now that Reason opened to VST, they need a plan to make it more in accordance to other VST hosts on the market, so, they really have to beef up on the sequencre side, and make it perform better in terms of VST. The question is whether or not it will still be "Reason" in the future, but, they should have known that, when opening to a platform which was never really planned.
I feel like Mattias (the actual Reason Product Manager) has been steering the ship since 9.0 at least, and I am totally OK with that. I’m very much OK with the direction Reason has been going.
If his gaming opinions and perceived history mirrors his product opinions and perceived history, Reason is in a world of trouble. He's way off base on the first, and we can only guess on the 2nd, and I have a proven history of good guessing.
Reason needs to DAW: Props develop the back-end, SDK, performance, options, GUI (no one else can). RE devs develop the now-expanding playground, we choose the rides. If Props insists on making devices, put them in the RE shop. All problems solved.

User avatar
EnochLight
KVRian
1213 posts since 21 Mar, 2012 from your mom

Re: Propellerhead Software Names Niklas Agevik as CEO

Post Fri May 17, 2019 6:18 am

Psuper wrote:
Fri May 17, 2019 5:47 am
If his gaming opinions and perceived history mirrors his product opinions and perceived history, Reason is in a world of trouble. He's way off base on the first, and we can only guess on the 2nd, and I have a proven history of good guessing.
I have no idea what you're talking about, but all I can say is that every feature addition and workflow enhancement that have been introduced since 9.0 have been things I've been crossing off my want list. If he's had any small part in making that happen, then I'm good.

Also, people have been lamenting Reason being in a world of trouble since time began. Seems to be doing just fine, as far as I can tell. :party:
  • Presonus Studio One 4.5 | too many VSTi's to name
  • Windows 10 64-bit | Reason 10.4 | RME Babyface Pro | Nektar Tech Panorama P4 | Akai MPC Live | too many RE's to name

Return to “Hosts & Applications (Sequencers, DAWs, Audio Editors, etc.)”