The "NEW" Plugin Alliance?

[Unaspected]

if you can actually resell them... might be that the subscription just adds time limited licenses for the plugins you don't own yet?

edit: when I make dick moves I tend to go all the way

Promises, promises.

[DJErmac]

Now I understand why they postponed Unfiltered Audio Lion, the only REALLY interesting release they've got...

Before : $99 with Heavy Hitter price
Now : $9999999999999999999 with Heavy Hitter price but wait !!! There's subscription !!!

[martinjuenke]

Now I understand why they postponed Unfiltered Audio Lion, the only REALLY interesting release they've got...

Before : $99 with Heavy Hitter price
Now : $9999999999999999999 with Heavy Hitter price but wait !!! There's subscription !!!

Seems so.
Pity for the Unfiltered Audio guys. Their LION revenue will rather be small with the new price scheme....

[waltercruz]

I just checked my account. I get DSM V3 FREE with my voucher. It's only $50 for the upgrade. I guess I'm ok with that.

Got the same deal!

[Funkybot's Evil Twin]

Now I understand why they postponed Unfiltered Audio Lion, the only REALLY interesting release they've got...

Before : $99 with Heavy Hitter price
Now : $9999999999999999999 with Heavy Hitter price but wait !!! There's subscription !!!

To be fair: it's been publicly stated by Michael from Unfiltered that LION got pushed back because they went on a bug hunt with TRIAD and BYOME. And, when Plugin Alliance announced new prices, Unfiltered Audio plugins were about the only ones I saw that got noticeably less expensive overall. I'm cool with Unfiltered Audio.

[Razzia]

Prior, as an attorney, I frequently heard general and managing partners ridicule clients. Sure, some of the clients were very difficult to deal with, but in my mind they were dealing with very difficult issues and paying us a tremendous amount of money with not much of a visible return, and in many cases outright failure. They were small firms that no longer exist...

Yeah dealing with expectations is important, which is humorously relevant to the PA thing. I worked as a paralegal under my dad in my early and mid twenties. He used to always tell people there are no guaranteed results in law because no matter how much effort he puts in and how good the argument, you're still subject to the whims of a judge, who is allowed to actually ignore the caselaw that supports your case if he wants, and who probably doesn't give a shit and wants to speedrun his assignments so he can be home by 3:30. He only said that last part to us actually, but you get the point.

Then again, I can't blame your coworkers for blowing off steam. As a rule, there are a lot of annoying, aggravating people and your job in a law office is basically to listen to them complain. I did more listening to people complain in my 6-7 years as a paralegal than the other 23 years of my life.

[cptgone]

My porn mag business isn't sustainable, so I'm offering a great deal: a subscription to browse my collection.
Customers I've already sold copies of the mags involved get 50% off.
It's a family business, I need your support!

[plexuss]

I wonder if this is going to backfire - companies have to be careful of setting expectations with their customer base. If expectations are set (eg. deal of a lifetime) and if they don't deliver, it can cause some pretty serious backlash. Good luck PA and Di*k, I think you're going to need it.

Called it.

Di*k Ulrich
Admin · 1 hr
Hi everybody, and I wanted to get back to you all after reading through a lot of your comments here.

I always knew that you guys are passionate about your plugins and your “deals”, so I understand there is some hefty emotional posts here right now. I’ll get to that in a second.

First of all, let me say again that I am sincerely sorry we ran into our email-gate this morning. After preparing everything so thoroughly for several weeks it’s frustrating for us as well to see these emails not working as intended. We have generated more than a Million codes this past week, and somewhere during that work somebody screwed up. To be honest, that somebody was probably me, although I still have a bit of hope that we will find out that our email system didn’t work correctly. But let’s face it, it was probably a human mistake.

Now, I see some pretty upset comments in these last threads. While I have to say I expected some of these, I am (to be frank again) surprised by just how strongly some people in this group are against our new ideas. The truth is though, you will see some consolidation in the plugin market in the future. This trend has already begun, and in the end we are doing what a tech company has to do: we are adapting to the changes around us.

When I started Brainworx 15 years ago plugins were sold at 999 EUR (no kidding) for a bx_digital TDM V1, for example. We didn’t sell high volume of these early plugins, mainly because of the missing reach we had and the missing market (I mean, how many people did own full blown TDM systems back then?). But the more powerful native systems become the more people want access to great plugins, and we are determined to stay relevant in this business for years to come.

I understand that some of you are not happy having spent hundreds of Dollars with us in the past (some even a few thousand Dollars), and we are trying to offer these guys the best offer going forward with a 50% off deal not just for this year (if they want to start a subscription with us), but that offer would actually stay in place until they would actively unsubscribe.

We also invested heavily into bringing you some really great plugins to kick off our new bundle, and we have already announced many new plugins still to be launched this year.

Lastly, we do indeed not force anybody to subscribe to the new bundle, of course. And a lot of you have received codes today that would enable you to buy all 6 new plugins at $65 per plugin in average, if you buy them all. Then you can still use the monthly voucher codes, to bring your price for the 6 new plugins down, all the way down to $315, which is $52.50 per plugin, including new top plugins like Shadow Hills, Focusrite, Ampeg, Purple Audio etc.

We have said this before: we are not stopping to sell perpetual licenses. But we also can’t guarantee that we will be sending out 24H Flash Sale vouchers forever and every day, if that’s just not what we look at as a sustainable business anymore. After all, as a company we also have a responsibility towards 30+ employees, plus 28 partner companies and their employees and families.

This group has a tendency of tagging me personally about everything and anything that’s being asked or said here. While this is often funny and flattering, people seem to forget that this is not just “me” doing everything at PA. I own the company, so I take responsibility, but I am not alone.

We will continue our mission to enable lots of people around the globe to sound their best, and we’ll make it affordable, just like in the past. And we’ll try and cater for everyone.

As you can imagine we are signing up tons of people for the new subscription service right now (thank you!), and I hope that we can convince as many of you as possible in the next few months that the MEGA bundle is actually amazing value for what you pay. Ultimately we are aware though that no matter how hard we try we can never satisfy every single one of you.

Thank you again to everybody who has helped to make PA what it is today, and thank you for everybody who decides to continue to support us going forward.

And a sincere apology again for the less-than-perfect launch campaign today, that was certainly not great. I guess it was human though, and I hope you all understand.

Best wishes to all of you,
Di*k.

[Unaspected]

My porn mag business isn't sustainable, so I'm offering a great deal: a subscription to browse my collection.
Customers I've already sold copies of the mags involved get 50% off.
It's a family business, I need your support!

Real talk.

[vurt]

My porn mag business isn't sustainable, so I'm offering a great deal: a subscription to browse my collection.
Customers I've already sold copies of the mags involved get 50% off.
It's a family business, I need your support!

my corner shop has some top shelf publications.
i often wonder who the hell is buying porn nowadays?

[aMUSEd]

I miss the old PA

[soulone82]

[ccDuckett]

Whoever is responsible for bringing us the abomination that is the "subscription model":

Please wipe your bum with a rusty cheese grater and squat in a bowl of gin.

[Michael L]

i often wonder who the hell is buying porn nowadays?

So true. Porn is all subscription now, and as porn goes, so goes the world!

[plexuss]

I miss the old PA

+1. Too much dirking around. There are still a bunch of other companies that don't dirk around like this and just offer good products at good prices with friendly support. That's where my focus is going to go.