Native Instruments Layoffs?

[vurt]

Oakey and donkey.

now theres a duo id pay to see

I'd love to hear a reworking of some Human League classics with Bass VI (in fiesta red)

Don't you want me baby, don't you want me oh, oh-oh c**t.

[vurt]

Why would I take so serious topic that will not affect my life in any meaningful way?

this guy, he gets it

If you care enough to point out that others are speculating then you care. If you're only here for the entertainment, then fine, but then you should just ignore the speculation of others. If NI sold to InMusic, that might affect me "in a meaningful way" and I want to think about what might happen and try to determine if I need to start planing for that eventuality. Replacing Reaktor in my music workflow would be "meaningful" in every sense of the word.

As I said, you're going to be disappointed if you think that you're going to stop the speculation. If you're not interested in that, then move on. I think that there's some dishonesty there, I think that people do care and are using "that's speculation" to dismiss something that they don't agree with. That's what I'm addressing. If that's not you, then I'm not talking to you. If that is you, man up and put your balls on the table and give us your own analysis of the data. You're not going to stop other people from reasonably interpreting the data that is there by pretending that no data exists.

im not trying to stop anyone doing anything. not my job or nature to do such a thing

i wasnt even necessarily referring to this particular issue with the part of the post i made bold
not everything is about ni/plugins/music software...

[Leichenschmaus]

https://djworx.com/statement-native-ins ... -strategy/

[awol9000]

finally something concrete

[elxsound]

Why would I take so serious topic that will not affect my life in any meaningful way?

this guy, he gets it

If you care enough to point out that others are speculating then you care. If you're only here for the entertainment, then fine, but then you should just ignore the speculation of others. If NI sold to InMusic, that might affect me "in a meaningful way" and I want to think about what might happen and try to determine if I need to start planing for that eventuality. Replacing Reaktor in my music workflow would be "meaningful" in every sense of the word.

As I said, you're going to be disappointed if you think that you're going to stop the speculation. If you're not interested in that, then move on. I think that there's some dishonesty there, I think that people do care and are using "that's speculation" to dismiss something that they don't agree with. That's what I'm addressing. If that's not you, then I'm not talking to you. If that is you, man up and put your balls on the table and give us your own analysis of the data. You're not going to stop other people from reasonably interpreting the data that is there by pretending that no data exists.

im not trying to stop anyone doing anything. not my job or nature to do such a thing

i wasnt even necessarily referring to this particular issue with the part of the post i made bold
not everything is about ni/plugins/music software...

f**k you Vurt. That is your job!!!!!!

Or at least I had speculated based on what I extrapolated from available data sets, that suggest this is YOUR f**king job.

If this speculation if wrong, then it’s not like it waisted your time because it most likely is true and therefore all of this has meaning.

Not to suggest that if this is not true, then all this was for nothing because it must all be true, but if its not true, then I hope there was something entertaining in between.

[elxsound]

finally something concrete

As concrete as someone absent without leaving.

[awol9000]

News release from NI to DJWorx.com

Native Instruments centralizes organization and reduces global headcount to focus on platform strategy

Berlin, August 29, 2019 – Native Instruments, the world’s leading provider of software and hardware for computer-based music production, announced today a plan to centralize their global business operations, which includes a headcount reduction of 20% across all locations. The key reason for this difficult decision is to create the right organizational setup to focus on the development of a new, unified and fully integrated platform on which the company’s entire portfolio of products and services will be available next year. This change comes despite growing revenues in 2018 and the first half of 2019, but as a response to an increasing cost structure due to the company’s previous divisional setup and multi-brand approach.

“Today is a very emotional day for the Native community. We’ve been driving innovation in music creation since the 1990s. First through software instruments, then by expanding to an integrated ecosystem with complementing hardware and now by creating a unified platform experience for the modern music producer,” said Daniel Haver, the company’s CEO and co-founder. “To make this transformation successful, we needed to adapt our strategy, including a centralized functional setup that can support our vision of ‘One Native’. Unfortunately, this also means we had to make some tough decisions and part ways with a number of employees. This has been the hardest part of this transformation,“ he added.

Global headcount reduction of 20%

As a consequence of the company’s newly centralized organization to focus on its future strategy, Native Instruments had to make the difficult decision to reduce its workforce by around 100 employees across all sites. With most of the affected employees located at the company’s headquarters in Berlin, the departments that were impacted by the consolidation include Sales & Distribution, Marketing & Product Management, Administration and Engineering. All employees were informed about these changes on Thursday, August 29, 2019. The company regrets the impact this has on their employees, their families and the community. In addition to severance packages and outplacement services, Native Instruments has also established contacts with other Berlin-based companies that are currently looking for highly qualified personnel.

“This was the most difficult decision we had to make in our entire history, as our past successes have been enabled by the work of some of the best and most passionate people in the music industry. We thank all employees for their commitment, hard work, and their high degree of loyalty to Native Instruments. We are fully committed to doing all we can to take care of our employees impacted during this difficult time,” said Daniel Haver.

New platform starting in 2020

Recognizing changing customer behaviors worldwide, the aim of focusing on a unified platform strategy is to create an expandable commercial and technological basis for future growth in the digital music production area. For that, a new platform is currently being developed with the goal of offering new ways of accessing the company’s core products and services, as well as complementary ones from third-parties. The centralized platform will also include the company’s expanded portfolio of loops and samples, which is currently part of sounds.com, and will launch in 2020. The company’s previous divisional structure, functional and brand silos, did not allow for a successful implementation of this strategy up until this point.

“Customers today are expecting a seamlessly integrated experience when consuming and accessing creative goods and services. We are confident that we can offer music producers worldwide a unique and premium experience by connecting our existing ecosystem of award-winning software and hardware to a centralized online service,” said Mate Galic, Native Instruments’ Chief Innovation Officer and President. “In the past, we expanded in different product lines, which was also reflected in our organizational structure. Our platform vision, however, requires a much more collaborative approach, having all parts of the company work together towards one common goal.”

[elxsound]

https://djworx.com/statement-native-ins ... -strategy/

Ah... This is the concrete.

[awol9000]

finally something concrete

As concrete as someone absent without leaving.

[awol9000]

Absent without leaving is a reference to being high out of my mind

[ghettosynth]

https://djworx.com/statement-native-ins ... -strategy/

Native Instruments is moving to “One Native”, an online platform that aims to bring the brands together into a centralised hub. But in doing so, sadly there’s a 20% staff reduction across all departments in all countries, much of which is rationalising three disparate product teams (Maschine, Komplete, and Traktor) into one. Prior to this round of layoffs, NI had made around 30 engineers redundant as they did the first round of rationalisation.

At this point, it’s hard to tell if continuing difficult times has meant layoffs and prompted a new way of thinking, or if the new way of thinking came first and necessitates redundancies.

I'd be willing to bet that there's some truth to both sides of this. I suspect that internal politics and competition among product lines were a source of problems for the company. That is clearly reflected in the Glassdoor complaints about politics in management. However, I also think that there's a lack of vision and that what we see in products like MassiveX and their godawful online forums reflects some delusion in upper management's ability to lead and deliver on such a unification.

Also, I think that the Traktor guys are right, see the reddit thread, DJs aren't looking to DJ software as a tool to consume content, well, NI's content anyway, and NI isn't positioned, in any way, to be the provider of the content that DJs do want to consume, unless NI is planning to acquire Beatport?

[elxsound]

On a serious note

To the affected 100, I wish you all the best. I know that some of you either frequent this website, or some of the others that all this chatter has been rehashed in unfortunately some of the worst selfish ways regarding how this effects customer purchases, when instead I hope we all take a moment to consider how hard it truly is to work in an industry that somehow directly pays into what our creative passions are.

Layoffs are never easy and I sincerely hope everyone directly affected, both the employees and their respective families can recover quickly.

[elxsound]

Absent without leaving is a reference to being high out of my mind

No worries... It was just an attempt to be funny (but failed miserably), and that state of mind is something I hope to aspire to legally achieve when at times is necessary.

LEGALIZE IT NYC.

[reggie1979]

https://djworx.com/statement-native-ins ... -strategy/

Ah... This is the concrete.

It only took 17 pages

[dionenoid]

https://djworx.com/statement-native-ins ... -strategy/

Ah... This is the concrete.

It only took 17 pages

Must be a KVR record. Only 17 pages before something useful was posted