Native Instruments Layoffs?

[noiseboyuk]

Also probably worth pointing out - thought its obvious - that NI's breadth is massively bigger than others..... their Komplete products are much broader. A complete Symphony orchestra, world music series, cinematic products, a virtual drummer in many forms etc etc.

You are ignoring some serious facts here Senor...

How much of this "content" did NI actually produce ?

Sure...they are responsible for the framework that we know as Kontakt,but most of the content is supplied by a third party...

The truth about Komplete is that are a few gems padded out with an enormous amount of bloatware

A moot point about 3rd party collaboration- wouldn’t have happened without NI and all sold through NI.

I also don’t subscribe to the popular bloatware theory either. Very few Komplete products are plain bad. The issue really is that the products are so broad users might not have a use for them, or some may overlap others the user already has. Neither makes them bloat imo.

[Aloysius]

whatever floats your bloat

[lwj]

Personally, I'm not very fond of online based subscription only models, if this is the way they want to go.

Someone from NI (on NI forum) said this won’t happen. I think that’s as official an confirmation we’ll get. Going subscription only would be a monumentally stupid move.

[DarkStar]

2) Rename Native Access as One Native

Isn't that some boy band?

Q: What's the difference between Native Instruments and One Direction?

A: A direction

[chk071]

Personally, I'm not very fond of online based subscription only models, if this is the way they want to go.

Someone from NI (on NI forum) said this won’t happen. I think that’s as official an confirmation we’ll get. Going subscription only would be a monumentally stupid move.

Arguable. Obviously, the film and music industry have great success with subscription models. I don't know how Roland is doing.

Regardless of whether i like it or not. I rather own my stuff as well.

[Loudness_Contour]

Personally, I'm not very fond of online based subscription only models, if this is the way they want to go.

Someone from NI (on NI forum) said this won’t happen. I think that’s as official an confirmation we’ll get. Going subscription only would be a monumentally stupid move.

Link?

[Jim Rosebrook]

Surprised no-one has suggested a PA / NI merger...

Actually an NI alliance with Presonus would be rather complimentary to each.

[Jim Rosebrook]

Downsizing is not a good sign though, and there's no way to sell it to me when you make as many products as NI do. The marketing speak NI posted was beyond thick, at murder trial defense team levels of nonsense.

I feel just the opposite.. the statements that NI provided seem rather clear and honest.

And the downsizing is likely a good sign that will lead to smarter overall product development within a unified environment of Komplete/Maschine/Traktor.

[Jim Rosebrook]

I want a new deeply integrated hardware controller and software combo based on new unified platform strategy that would allow me new seamlessly integrated experience of accessing NI's core products and services. It should offer me a unique and premium experience by connecting NI's existing ecosystem of award-winning software and hardware to a centralized online service. I'd like to see a mandatory online store and subscription model integrated into all future NI hardware and software products.

Actually this all sounds fine to me except the mandatory subscription part.. and that is a part that you added to the NI statement.

I highly doubt a mandatory subscription, it might be an option.

Like Apple, NI has hardware to increase the synergistic environment between hardware & software.

[foosnark]

I finished reinstalling plugins on my new computer last night. I've owned NI products for 15 years, but I actually thought about skipping them completely. What I wound up installing from Native Access was:

- Kontakt (the real reason I even bothered with Native Access)
- The Giant
- Una Corda
- Transient Master
- Supercharger GT

That's all. But during that installation process there were SIX errors about not being able to write to the temporary file directory.

[chk071]

Nice story. Bruh.

[PAK]

Arguable. Obviously, the film and music industry have great success with subscription models.

Other than that they're both digital content they aren't comparable. One is for consumption, the other for creation.

The management, in some of these companies, just don't seem to "get" what flows from this difference. It's important, for many creators, that they feel a level of ownership over their own creative process. That's why the whole "monthly rental" thing isn't just about "getting people used to the idea" of renting software. It will NEVER work for many because there is a much deeper issue at play - feeling ownership of your own creative output.

Handing other entities the ability to take your tools away, unless you pay x per month on an ongoing basis, just does not sit well. You could say people do that if they hire a recording studio etc, but this is more like that along with their personal instruments, as well their ability to modify and edit work in future - when people have gotten used to doing this with computers, to the point where it's arguably the main established benefit.

Examples like Adobe might have had a sufficient monopoly to force this on the graphics market (although it doesn't sit comfortably with people there either, and that pushback will eventually see alternatives rise further) . Maybe Avid are in that position with a small section of the audio market too.

Most other audio companies are not. Hardware exists as an alternative, even before you get to the many software alternatives. We're in a fairly fortunate position, in the audio market ,and I think it will present real problems for companies who think they can push people into subscriptions.

I rather own my stuff as well.

Sure. But think of the reasons why. Is it just because that's what you're used to? Or are the reasons deeper than that. I'd say, for a lot of people, it goes deeper.

I don't know how Roland is doing.

Anyone who subbed, before January this year, is enrolled in an ownership program with them, which works out at ~$100 per instrument. So, even if you knew, it isn't quite comparable with a purely subscription only service. The question is how will they will do once more people realize they've scrapped that program for new subs (and It's also a way to try to keep present "subs" locked in).

Roland have got an event coming in September, so at least we'll maybe get an idea, then, of whether there will be more support (ie new instruments) forthcoming, or whether they're going to leave Roland Cloud as-is, and they've already moved on to the next thing. (edit - announcements today, but seems to be mostly the boutique stuff with better processors thus far.. )

[pixel85]

Surprised no-one has suggested a PA / NI merger...

I did! I feel sooooooo ignored now! and offended such snoflake I am!

At this point what KVR forum needs is announcement that PA bought NI and soon we will get new PA MEGA KOMPLETE bundle under subscription.

[martinjuenke]

Surprised no-one has suggested a PA / NI merger...

Because it’s nonsense...

[vurt]

maybe uk parliament has taken over the running of ni?