- They've added forward thinking features that are unique to their DAW.
- They've created hardware (which usually increases brand loyalty/ satisfaction) in the form of the Atom and Faderport.
- They are the only DAW on Splice rent to own and only DAW available to RTO full stop.
- They have regular sales and give away cut down licenses with other purchases, the effect of which makes the second hand market for Studio One incredibly cheap thus allowing people to jump in cheaply making it an ideal starter or second DAW.
- Let's not forget the DAW itself which is modern and expertly crafted.