i've had plenty of iLok troubles and authorisation headaches throughout the years to know what a pain it can be. if i'm paying for a product it should just work. when there are less hoops to jump through as a pirate user than a legit customer you know something is wrong.
unless you think everyone who says they stay away from particular software because of known overbearing or notorious DRM systems is lying? that's money lost, it is short sighted and so harms the company.
companies should be aiming to be as inviting and attractive to customers as much as possible..... what i see here, just randomly looking in on the last few pages even, it looks like their actual customers aren't happy. how do they expect to attract new ones? this DRM is not being able to see the forest for the trees i'm afraid. i would be most concerned with losing existing customers than deterring probable-never pirate customers if i was them.
