KVR Audio

Piotr979 · Post by **Piotr979** » Sat May 09, 2020 1:04 pm

I am Native Instruments customer for long time, but for the last 1-2 years I see not to many products/serious updates released by Native Instruments. Last big product is actually Massive X only, rest are trillion of expansions. This is more like tiny 1-2 person working team not like a big player in this industry. Moreover older products haven't got any updates (like FM8, Absynth, Battery). Is this company winding up?

robotmonkey · Post by **robotmonkey** » Sat May 09, 2020 1:09 pm

I predict they will close down by the end of the year. Sell all your plugins asap.

tehlord · Post by **tehlord** » Sat May 09, 2020 1:26 pm

Maybe they realised there is more profit in expansion packs that don't need constant updating and support.

Spencer Maddox · Post by **Spencer Maddox** » Sat May 09, 2020 2:10 pm

robotmonkey wrote: Sat May 09, 2020 1:09 pm I predict they will close down by the end of the year. Sell all your plugins asap.

That’s a BOLD statement.
I can’t see that. Unless they are truly loosing money at a unfathomable rate.
But financially they seem alright.

Kongru · Post by **Kongru** » Sat May 09, 2020 2:14 pm

They would probably get sold rather than closed down, so I wouldn't worry too much.

rezoneight · Post by **rezoneight** » Sat May 09, 2020 2:20 pm

Spencer Maddox wrote: Sat May 09, 2020 2:10 pm
robotmonkey wrote: Sat May 09, 2020 1:09 pm I predict they will close down by the end of the year. Sell all your plugins asap.
That’s a BOLD statement.
I can’t see that. Unless they are truly loosing money at a unfathomable rate.
But financially they seem alright.

Pretty sure robotmonkey was joking

zvenx · Post by **zvenx** » Sat May 09, 2020 2:24 pm

rezoneight wrote: Sat May 09, 2020 2:20 pm
Spencer Maddox wrote: Sat May 09, 2020 2:10 pm
robotmonkey wrote: Sat May 09, 2020 1:09 pm I predict they will close down by the end of the year. Sell all your plugins asap.
That’s a BOLD statement.
I can’t see that. Unless they are truly loosing money at a unfathomable rate.
But financially they seem alright.
Pretty sure robotmonkey was joking

That's how I read it too.
Can't speak about new unreleased products of course, but the released products I beta test with them are still very much in development...

rsp

rezoneight · Post by **rezoneight** » Sat May 09, 2020 2:27 pm

Piotr979 wrote: Sat May 09, 2020 1:04 pm I am Native Instruments customer for long time, but for the last 1-2 years I see not to many products/serious updates released by Native Instruments. Last big product is actually Massive X only, rest are trillion of expansions. This is more like tiny 1-2 person working team not like a big player in this industry. Moreover older products haven't got any updates (like FM8, Absynth, Battery). Is this company winding up?

What exactly are you expecting? They've got a huge catalog of stuff and they base that really on two products at this point: Kontakt and Reaktor. Smart move on their part. Much easier to develop and sell add-ons or expansions than totally new instruments like Massive. With limited development resources they've got to choose wisely. Spending time updating FM8 or Absynth doesn't seem like a good use of resources. I expect they have usage information on those products and that information shows that usage is low. Massive got an update because Massive was a huge hit for them.

Do you think Reveal Sound is going under as well? They have one product, Spire, that hasn't been updated much either but they certainly sell a lot of expansions for it.

Piotr979 · Post by **Piotr979** » Sat May 09, 2020 2:36 pm

What exactly are you expecting?

At least GUI update. FM8 or Battery are a bit outdated now. I have Mac with 5k screen and everything is so tiny or blurred (like Battery)...and you cant resize it.
Moreover Maschine software is also very outdated. Hardware is great, but sofware didn't have any serious update for a longer time. The biggest issue for me is piano roll which is very, very basic.

Do you think Reveal Sound is going under as well? They have one product, Spire, that hasn't been updated much either but they certainly sell a lot of expansions for it.

And how many employees have Reveal Sound?

zvenx · Post by **zvenx** » Sat May 09, 2020 2:39 pm

Whilst Maschine 2 may not be updated with stuff you want it to be updated with, it is far from not being updated.

https://www.native-instruments.com/foru ... 10.376665/

rsp

martinjuenke · Post by **martinjuenke** » Sat May 09, 2020 2:39 pm

Just another troll thread, yawn.

Forgotten · Post by **Forgotten** » Sat May 09, 2020 2:40 pm

I just wish they would let people know their plans for some of the older plugins, even if it’s just to give a date when they will stop supporting them. I’d rather they updated them, but it’s frustrating to just see them age and not know if they will ever be updated again.

Daimonicon · Post by **Daimonicon** » Sat May 09, 2020 2:46 pm

martinjuenke wrote: Sat May 09, 2020 2:39 pm Just another troll thread, yawn.

I second that.

vurt · Post by **vurt** » Sat May 09, 2020 2:47 pm

did they fail tribute to wotan?

dune_rave · Post by **dune_rave** » Sat May 09, 2020 2:49 pm

I don't like what they don't do (they don't update fm8, massive, absynth),
but I admit that the Komplete package is a "must have".
Kontakt is quite good, Reaktor have some strong points too. I also like Battery.
I think we may thought many years ago that NI will do the best synths of all time, but they focus to other things now.
Nowadays if someone mentions great synths, we assume that the person talks about a U-he / UVI / Arturia / Tone2 / VPS ...... synth, but not an NI synth.
Another interesting thing is that Companies like Arturia and Korg who are making similar bundles/collections somehow managed to develope a new look & feel & GUI to their plugins - this is a thing that NI haven't done yet. Plus Rob Papen that's a smaller company also created bigger GUI-s for their plugins - currently we can say that Rob Papen plugins look better than NI plugins.

What is happening to Native Instruments?