What is happening to Native Instruments?

[fisherKing]

someone's giving them grief tonite; this is the front page of the 'general chat' forum:

[Spencer Maddox]

someone's giving them grief tonite; this is the front page of the 'general chat' forum:

Can confirm.
Someone getting the old Razzle Dazzle.

[Local Man]

Hope All You Guys Slandering NI are proud of yourselves

Now none of us can have nice things

SMH.

Wow, that is a shocker.
And you can tell it's real by the way they misspelled "ceasing" in their formal statement.
That's totally their M.O. to misspell things on purpose, like "komplete" and "kontakt."
Yep, it's iron clad. We killed NI with our bad vibes.

[Kalamata Kid]

NM

[enroe]

But more than that I think people become concerned when the balance
between the financial people and the actual creative developers begins
to skew so heavily toward the former. It is usually a recipe for disaster.

Let's hope NI hasn't fallen into that trap!

[Spencer Maddox]

Hope All You Guys Slandering NI are proud of yourselves

Now none of us can have nice things

SMH.

Wow, that is a shocker.
And you can tell it's real by the way they misspelled "ceasing" in their formal statement.
That's totally their M.O. to misspell things on purpose, like "komplete" and "kontakt."
Yep, it's iron clad. We killed NI with our bad vibes.

...

I knew I thought that word looked fishy when I wrote it....



It’s a good thing I somewhat can do the arts because God knows linguistics or anything to do with English isn't in my future. Can’t even write a paragraph without messing up a basic worrrrrdd


Jokes aside you want to actually provide the high council of KVR with a reason why you hate NI so much?

Did they scam you on a product? Stop making your favorite product? Because there’s legitimate frustrations with NI (like the guy above who’s name escapes me rn (EDIT; His name is Telecode, Sorry telecode ) with the Machine stuff but it seems some people just want to slam on them just because. And how people keep creating death of NI hype threads once a month it seems...

[Spencer Maddox]

People say oh they hope NI goes out of buisness, not considering that Reaktor and Kontakt, especially the latter because entire COMPANIES are built on that platform. Are incredibly important products and entire producers and sound content creators alike depend on them.

Like I don’t think people consider the reprecussions of what happens to the plugin industry, SPECIFICALLY the sampling industry, if NI was to fail.

Also I’m inherently against rooting for audio companies to fail. The only time I want to see a company fail is limited to really large corporations with very questionable histories. Plenty of names, a BOOK of them I could write, but that’s for HPC, what I can say is no audio company is even within 100 miles of that credential....

[DrGonzo]

People say oh they hope NI goes out of buisness, not considering that Reaktor and Kontakt, especially the latter because entire COMPANIES are built on that platform. Are incredibly important products and entire producers and sound content creators alike depend on them.

Standards come and go. That's a natural way of evolution. 30 years ago Akai was the standard for sounds. Today Kontakt is the standard. It not like that if NI would go under with Kontakt, that the world would stop and nothing more would ever happen. A new standard would take its place, built from the requirements we have today and not when Kontakt v1 was released.

I don't want NI to go out of business and I don't think they will. But I'm not panicing if they would. There are other companies that would gladly take their place.

/C

[chk071]

People say oh they hope NI goes out of buisness

I'd say don't worry about those. The usual "every kind of business is bad" oddball minority who thinks it speaks for the generality, but only speaks for itself.

But, don't tell them that they have to work in their dayjob for half the wage tomorrow, because the company they work for is so evil. They'll hang ya. Hypocrites.

BTW, if you want NI to die, you also want 400 people who work for NI to die. Think about that, the next time when you say that NI is some evil mega corporation which should cease to exist.

[FapFilter]

i actually don't think that most people who dislike NI now, or for a while now actually would feel better if the went out of business.

I can actually speak for myself, but i think i've read it here by other people too, that i've had disappointment after disappointment starting in the later half of the noughties.
When they seamingly shifted their focus i wasn't that interested in anymore. Before that, the were an inventive, cutting edge company. Kontakt 3 might have been their last product that had that spirit for me, after that, more and more really good stuff got discontinued and abandoned, but at the same time it was just more and more sample libraries and stuff and most of their products mainly received feature updates for better library handling instead of improving the actual product, even if that just means a larger GUI and improved workflow.
Even the first Massive was handled by someone outside NI if i'm not mistaken.
I don't know if it's because Stefan Schmidt left NI, or maybe he just left NI of frustration/disagreement.
At the moment, i just see no NI product i need to use anymore. There's other companies that make the products that were more “made for me“
If my music relied heavily on realistic sample packs, i'd of course probably use Kontakt - still the GUI needs an overhaul, at least resizability.
Nothing wrong with Reaktor though, even though 6 didn't do it for me over 5.
But i mainly used it for sample mangling but now i'm using Geist 2 which is more streamlined and faster (and a freely scalable GUI to make it as large or small i want)
Of course Geist's future doesn't look that bright, but as long as i can use it, i think i'm fine.

So if NI would actually cease to exist, which i of course don't want them to, it simply wouldn't actually affect me all that much as the only plugin i'm still using from them is Driver. Which of course is also nice, but i've been disappointed by them so many times before, that also leaving that won't hurt any more.

[chk071]

I don't know if it's because Stefan Schmidt left NI, or maybe he just left NI of frustration/disagreement.
At the moment, i just see no NI product i need to use anymore. There's other companies that make the products that were more “made for me“

And that's fair enough. Even though I feel quite the opposite.

I can comprehend what you said though. I feel the same with u-he. Their products are just not made for me. Which is cool. Good that we have the bandwidth.

Eidt: I can't write anymore... need to correct my posts all the time, lol.

[FapFilter]

That's no problem. I also don't use u-he stuff anymore though too. But nothing related to personal disappointment or disagreement. I actually think they are probably the best “big name“ brand on the market who still seem to have that genuine spirit of invention / pushing the envelope with them.
I just found other stuff, that worked even better for me, and also sized down my VST folders significantly.

[audiot]

What a stupid thread ...

You can (and you should) critisize NI for specific reasons, like Massive X, or for their strategy on legacy products, but that pointless company bashing is just awful

I bet that a few of the haters, dont have a problem with installing their christmas freebies (Raum, Driver, Supercharger ...) and frequently use Kontakt because there is no serious competitor (and dont come up with Falcon - most expensive bad buy I ever did ).

[DrGonzo]

I also don't use u-he stuff anymore though too. But nothing related to personal disappointment or disagreement. I actually think they are probably the best “big name“ brand on the market who still seem to have that genuine spirit of invention / pushing the envelope with them.
I just found other stuff, that worked even better for me, and also sized down my VST folders significantly.

Not meaning to derail the thread, but that's something I haven't heard before. Out of personal curiosity - what did you replace your u-he plugs with?

/C

[fmr]

What a stupid thread ...

You can (and you should) critisize NI for specific reasons, like Massive X, or for their strategy on legacy products, but that pointless company bashing is just awful

I bet that a few of the haters, dont have a problem with installing their christmas freebies (Raum, Driver, Supercharger ...) and frequently use Kontakt because there is no serious competitor (and dont come up with Falcon - most expensive bad buy I ever did ).

So, you find this thread stupid (I agree that the recent post kind of are), but the best argument you found to defend a company is attacking a product of OTHER company?