KVR Audio

SneakyBeats · Post by **SneakyBeats** » Wed Jul 22, 2020 12:35 pm

Does anyone remember?

*edit*I was interested in Reason 1 price.*/edit*
I remember that as a teen, the price was insane etc but now that I'm not a teen, I was thinking that what the heck was it and how does it compare to V11 which is quite expensive

*edit* I think Fruityloops was something around 50 dollars at some point */edit*

dellboy · Post by **dellboy** » Wed Jul 22, 2020 12:53 pm

Reason 1 was released on November 22nd 2000 for $399.

Adjusted for inflation it would cost $597.33 today.

BertKoor · Post by **BertKoor** » Wed Jul 22, 2020 1:39 pm

If you compare it to the price of the alternative, being real hardware, like a piano, and a decent mixer, and a tape recorder, and a multi-effects processor, or a pro-tools setup (at the time with hardware "dongle) it was (and still is) dirt cheap!

Psuper · Post by **Psuper** » Wed Jul 22, 2020 4:35 pm

If you think Reason was expensive, you should have seen Waves pricing at that time...

chk071 · Post by **chk071** » Wed Jul 22, 2020 4:43 pm

I still remember how they marketed Reason back in the days. "A whole hardware studio for a software price". Not literally, but, something like that.

How things changed.

Tux · Post by **Tux** » Wed Jul 22, 2020 5:52 pm

Interesting topic, the original prices of DAWS.

Back in the Atari ST days some of the top of the range software sequencers used to cost way more than the computers they ran on.

Incidentally I got my very first software sequencer, Steinberg 12, for free. It was a promotional copy given to me by a friend who worked at Music Village. It even had the words 'Promotional copy only not for sale' perminently etched on the screen below the menus.

Back in the summer of 2001 I was going to buy a copy of Reason after I had made my mind up to switch from hardware to a software studio. Then one day as I was browsing a music magazine in a newsagent it mentioned something called Orion from a company called Sonic Syndicate (soon to be renamed Synapse Audio.)

Upon further investigation I bought the basic version of Orion for £45.00 - about £75.00 in today's money. With a bunch of built in synths, fx, a mixer and VST compatability. It was a no brainer for me.

simpic · Post by **simpic** » Wed Jul 22, 2020 6:52 pm

I remember having a copy of computer music magazine with the review of reason one in it and reason on the cover. I was obsessed with the wanting to buy it but didn't have the money.

apoclypse · Post by **apoclypse** » Thu Jul 23, 2020 2:23 am

Reason was cheap compared to software like Logic or Cubase back then which could cost in the thousands with all the features. Now DAWs are relatively cheap in comparison, especially for what you get nowadays.

bangaio · Post by **bangaio** » Fri Jul 24, 2020 9:31 am

I owned Rebirth and remember pouring over the .plan files on the propellerhead site. Well worth looking at these on archive.org. It was just so exciting and fulfilled all my wants and needs: A synth, sampler, drum machine, easy to use sequencer - it was so far ahead of its time and was truly cutting edge. Soft synths back in the late 90s were experimental at best.

Propellerhead were so ahead of the curve when it came to communicating, it seemed like half the company were explaining what they were up to and how things were going. https://web.archive.org/web/20000817021 ... index.php3

I think I paid £299 for reason 1 - I still have the box somewhere which was a piece of art in itself!

SneakyBeats · Post by **SneakyBeats** » Fri Jul 24, 2020 10:41 am

Tux wrote: Wed Jul 22, 2020 5:52 pm Interesting topic, the original prices of DAWS.

Will change

SneakyBeats · Post by **SneakyBeats** » Fri Jul 24, 2020 10:51 am

dellboy wrote: Wed Jul 22, 2020 12:53 pm Reason 1 was released on November 22nd 2000 for $399.

Adjusted for inflation it would cost $597.33 today.

Thanks for the info. I think it was 500, 1000 or 1500 at our currency back then. It'd make it 85€, 170€ or 250€ today. If it was at the same price range as it'd be with dollars, it would have cost 2400 which would have been really insane price since basic low wage salary was around 10 000 per month back then.

THE INTRANCER · Post by **THE INTRANCER** » Fri Jul 24, 2020 10:29 pm

Reason 1.0 when I first bought it cost £290 inc VAT in May of 2001. I was studying an open learning music course, and received a grant for £270 in which had to buy something music related, once I had completed it. In essence, it cost the initial price of just £20 to get Reason, so a bit of a bargain. Major upgrades were around £76 and rose to around £95 back in 2013 when Reason 7 was released.

pottering · Post by **pottering** » Fri Jul 24, 2020 10:53 pm

Ableton Live 1 was about $300, about 349 EUR and 220 GBP, quite different conversion rates back then (end of 2001, beginning of 2002). It is a German company so maybe 349 EUR was the official price, and $300/£220 conversions.

http://web.archive.org/web/200111270102 ... bleton.de/

https://www.ableton.com/en/pages/press/ ... 002_01_10/

https://www.soundonsound.com/reviews/ableton-live

Live 2 already jumps to $400/400 EUR (Live 10 Standard is U$450/340 EUR/£319 nowadays).

https://www.ableton.com/en/pages/2002/l ... ouncement/

bmanic · Post by **bmanic** » Sat Jul 25, 2020 12:11 am

I bought FL Studio (or Fruityloops as it was called back then) back when it was first released for about 30 dollars. Best investment ever.

kritikon · Post by **kritikon** » Sat Jul 25, 2020 5:49 am

Cubase 1 was 500 quid in 1989. TBH I can't remember how much Pro24 was, but I vaguely remember it was a bit cheaper. Apparently that's worth 1100 today, so it's actually got cheaper by roughly half. Having said that, in terms of wages etc I remember 500 being a bit more of a chunk of wages, but I guess I just wasn't earning as much in those days.

The original prices of DAWs?