Reason+ = subscription model (20€ month)

[0degree]

When I posted that last point about Props hiding past offerings and updates per version, I couldn't quite figure out why they did that. I now know unerringly why...

Its so people who do "buy" a monthly subscription won't see how little Propellerheads did over time. And what props did produce was a crap-shoot of usefulness, along with a hefty dose of long-term ignoring what a majority of users consistently requested -- things that might take a year from other companies -- props would wait half a decade or more. Still do.

So they're going to give those handful of squeaky wheels the hi-dpi in hopes of a strong marketing 'look we've listened to you and here it is!' point, grab a few initial sales and hopeful marketing points. Then props history will repeat itself.

I won't buy into it, I don't think most people will: Its a poor marketing strategy (like other props poor decisions) that won't necessarily fail but won't be remotely as successful as other options, as is typical with this company.

Wait what?! They edited out Wikipedia? WTF

[apoclypse]

Let's think about it like this. Reason Suite is comparable in to Ableton Live Suite in-terms of goal. Now imagine Ableton Live 11 (non-suite) came out and all the Ableton 10 suite stuff was included but you need a sub to get something equivalent to Ableton Live Suite going forward. That's pretty shady and disconcerting imo. Especially since you paid extra for the extra content and plugins that is now selling for lower (which is fine) but to get the "real" suite upgrade you need a sub.

But that's a completely wrong analogy. WIth Reason, even if you'd upgrade to 12 Standard, you'll still get to keep all the extra things that made your 11 Suite special. You don't have to get the "+" for that.

Your analogy only makes sense if your ambition is "I want to have the best version always" which indeed means that from 11 Suite you should upgrade to 12+, but that's just ego problem

That's not an ego problem. That's marketing problem that ReasonStudio has to address. There are always going to be users who want "the best". That's why Suite versions exist in the first place. These companies know that they can get people to pay more by pricing it in tiers. The issue is that by moving this over to a sub "the best" requires yo to pay a monthly fee.

Presonus did something similar with Sphere but they marketed in such a way that it doesn't feel forced and those who paid for S1 Pro perpetually don't necessarily feel like they are missing out.

ReasonStudios failed in their marketing. They needed to make their intent clear from the start, they needed to market the change in such a way that it would make sense to their most loyal customers who paid for Suite.

[chagzuki]

I sold Intro, used Lite for a while, bought Intro again a couple of days ago, because I want to use some devices in the RRP after all.

You sold it to me, in fact. It's been quite handy.

[briefcasemanx]

Let's think about it like this. Reason Suite is comparable in to Ableton Live Suite in-terms of goal. Now imagine Ableton Live 11 (non-suite) came out and all the Ableton 10 suite stuff was included but you need a sub to get something equivalent to Ableton Live Suite going forward. That's pretty shady and disconcerting imo. Especially since you paid extra for the extra content and plugins that is now selling for lower (which is fine) but to get the "real" suite upgrade you need a sub.

But that's a completely wrong analogy. WIth Reason, even if you'd upgrade to 12 Standard, you'll still get to keep all the extra things that made your 11 Suite special. You don't have to get the "+" for that.

Your analogy only makes sense if your ambition is "I want to have the best version always" which indeed means that from 11 Suite you should upgrade to 12+, but that's just ego problem

That's not an ego problem. That's marketing problem that ReasonStudio has to address. There are always going to be users who want "the best". That's why Suite versions exist in the first place. These companies know that they can get people to pay more by pricing it in tiers. The issue is that by moving this over to a sub "the best" requires yo to pay a monthly fee.

Presonus did something similar with Sphere but they marketed in such a way that it doesn't feel forced and those who paid for S1 Pro perpetually don't necessarily feel like they are missing out.

ReasonStudios failed in their marketing. They needed to make their intent clear from the start, they needed to market the change in such a way that it would make sense to their most loyal customers who paid for Suite.

Yes exactly. I bought S1 pro right before S5 and sphere came out, and Presonus gave me a free upgrade and made sphere optional without messing up the perpetual license tiers.

Zero issues with that. Presonus did it right.

[midi_transmission]

A subscription must offer me a ridiculous good value. For pure content consumption it can be a good idea were everyone benefits from. Otherwise I avoid it as much as possible. You get just so dependent on them and it's a anti customer satisfaction in the long run. People need to find selling models that are good for customers and the CEO. Not just for the CEO.

There is stuff that is so important to me that I want to own it. And sometimes I like to stay at the same version because I don't want change all the time!

I think the bitwig model is not so bad. You get updates a year but stay at this version otherwise, when I understood it right. It's more or less the old models with more updates instead of one big.

Rent to own is also fine and makes it also simple to try a product and also afford it when you have not so much money in your pocket to lower the entry barrier.

But pure subscription without me. I also left Adobe because of it but I'm very happy with the replacements from serif.

[midi_transmission]

Interesting interview. They say the don't want to go sub only and not make it wrong like Adobe, still want to enable people to buy it. Not idea how true this is. Have not deeply checked all the new offers.


edit: oh sorry, didn't saw that it was discussed already.

[perpetual3]

No.

[midi_transmission]

Hmm, after watching it. It's pretty annoying nowadays that everyone seems to cares about the customer and knows him better than you know yourself.

[softska]

I feel bad for dev who supported the RE format. There were some interesting stuff make good use of CV came out and now the shop is just a footnote on the front page. The subscription make it sound like you getting a lot of extra devices, but majority of them really should have been built-in to begin with IMO, and the rest should have been refills for core device instead (Umpf Drum and Waves Layers are the biggest offender, as with the re-release of Reason Drums/Piano/Bass)

Buried in the news is the dongle being discontinued. Ordered a second one in a hurry off guitarcenter so hopefully mine won't die for a while until then.

But pure subscription without me. I also left Adobe because of it but I'm very happy with the replacements from serif.

I will happily subscribe a month on my 2nd studio computer for a project, but Reason really isn't that type of money-making software (to me) unlike Adobe. $200/yr is quite a bit to ask, no amount of content will make it look any better especially once more companies turning to sub.

[DrFolder]

I own Reason with a ton of rack extensions and there are only a few Reason Studios instruments I don't own, so a subscription would have to offer something to continue paying for. Curious to try Friktion I downloaded the trial to see if it was worth subscribing and it signed me up to Reason+ subscription! Now I can't open my rack extensions window when I open Reason and it needs to me install the companion app! Everytime I open Reason " you don't have the companion app installed". All I wanted was a trial of Friktion.

[DrFolder]

I own Reason with a ton of rack extensions and there are only a few Reason Studios instruments I don't own, so a subscription would have to offer something to continue paying for. Curious to try Friktion I downloaded the trial to see if it was worth subscribing and it signed me up to Reason+ subscription! Now I can't open my rack extensions window when I open Reason and it needs to me install the companion app! Everytime I open Reason "you don't have the companion app installed". All I wanted was a trial of Friktion.

[MuzikFreq]

I own Reason with a ton of rack extensions and there are only a few Reason Studios instruments I don't own, so a subscription would have to offer something to continue paying for. Curious to try Friktion I downloaded the trial to see if it was worth subscribing and it signed me up to Reason+ subscription! Now I can't open my rack extensions window when I open Reason and it needs to me install the companion app! Everytime I open Reason "you don't have the companion app installed". All I wanted was a trial of Friktion.

They said in the live stream that the companion app has the authorization in it now. That might be why.

[DrFolder]

I own Reason with a ton of rack extensions and there are only a few Reason Studios instruments I don't own, so a subscription would have to offer something to continue paying for. Curious to try Friktion I downloaded the trial to see if it was worth subscribing and it signed me up to Reason+ subscription! Now I can't open my rack extensions window when I open Reason and it needs to me install the companion app! Everytime I open Reason "you don't have the companion app installed". All I wanted was a trial of Friktion.

They said in the live stream that the companion app has the authorization in it now. That might be why.

That makes sense, however I didn't want to be automatically subscribed to Reason+. I just wanted a demo of Friktion. I can just not renew the subscription moving forward, but does that mean that every time I want to trial a new Instrument/Effect I have to start my subscription for a month to trial it?

[kmonkey]

but does that mean that every time I want to trial a new Instrument/Effect I have to start my subscription for a month to trial it?

That is a really good question..

[antic604]

Yes exactly. I bought S1 pro right before S5 and sphere came out, and Presonus gave me a free upgrade and made sphere optional without messing up the perpetual license tiers.

Zero issues with that. Presonus did it right.

If you'd buy Reason 10 few weeks before 11 was out, RS would give you free upgrade too.

The difference between Studio One Pro and Artist is not just some extra devices, but also a lot of core DAW features. You're somehow equating going down from Reason Suite to Standard, to going down from S1 Pro to Artist, which is nowhere comparable. Especially because you keep everything that makes Suite "special", i.e. all those REs. It's just a "name", not a real DAW tier.