Top earning influencers in the music production space?

[Hink]

I dont really understand the non-talented 'influencers' in creative scenes. I dont see much of them, but why would you?
If I want to see someone pleasant and attractive with high production value, I can watch almost anything else that I will not care much about the actual content of. But if someone is showing off a synth, they just need to really understand the synth, be able to explain it, and maybe be good at using it themselves.

I bet that Starsky Carr's a right looker tbf.

With nips like bullets.

well they all are, I mean they are all hollow points

[highkoo]

Never takes his shirt off anymore...

[WatchTheGuitar]

I dont really understand the non-talented 'influencers' in creative scenes. I dont see much of them, but why would you?
If I want to see someone pleasant and attractive with high production value, I can watch almost anything else that I will not care much about the actual content of. But if someone is showing off a synth, they just need to really understand the synth, be able to explain it, and maybe be good at using it themselves.

I bet that Starsky Carr's a right looker tbf.

With nips like bullets.

well they all are, I mean they are all hollow points

Pedantry aside, it's a quote from the fine TV show The League of Gentlemen, which I'm pretty sure will make virtually no sense whatsoever to anyone outside of Britain/Ireland as it's a parody of Northern British small town/village life.

[vurt]

its for local people.

[WatchTheGuitar]

its for local people.

[bermudagold]

so what is an influencer?
i kind of know what huang and beato do, seen their thumbnail shots, they do production guides no?

how is that influencing? what is it they are influencing?
serious question. i dont really use youtube for the same things

“Influencer” is a millennial term for somebody who collects followers for a living. It is more a pied piper kind of thing. The term “influencer” was coined by the marketing and advertising industry. They provide an alternative to the communication channels lost due to the decline of traditional media channels. They influence in the sense that they can deliver marketing messages to target audiences.

In other words, they are freelance advertisers, used by corporate entities due to the shifting sand under their feet. It doesn't 'feel' like advertising in the same way that a scripted, slick, multi-media commercial does. I have a few Logic gurus whom I watch on YT, but I get very wary when they start endorsing 3rd party plugins or hardware.

some do it just for the free products....others think they are building a cult of personality charisma "brand" to leverage for other media opportunities and don't even care what the topic is....there are people who create channels for topics they are not interested in just because it's a niche area that has not been over exploited yet...there are even people who offer paid services to analyze what you should vlog in for highest penetration and probability of success....huang has apparently been offered multiple tv shows he has turned down, because he wants to do a anthony bourdain parts unkown for music, but nobody has agreed to fund it yet....he'll probably get it though
It has similarities to what in the late 90s early 2000s was called "guerrilla marketing"....before social media and omnipresent internet, the same desire to get behind the wall held up at commercials existed. It was believed to be the answer to reach gen x. For example if you were launching a new cigarette brand, a guerrilla marketing campaign would hire models in target cities to sit at bars and ask random dudes for a light. Hoping the guy would say I've never heard of that cigarette before, at which time the model would casually go into a disguised elevator pitch. I worked on some business plans for guerrilla marketing back then. It was all the rage and a perceived "game changer" like "influencing" is now....time will tell

[bermudagold]

OP, it’s easy enough to work out if you’re truly interested. It’s basically a formula based on views and subscribers.

To give some numbers I know a car YouTuber with ~300k subscribers and the annual income estimate is between £60k and £90k.

In 2018
YouTube used a method called CPM or “Cost Per Mile” which is a marketing term for cost per 1,000 views or in some cases impressions. Typically the CPM for YouTuber can range from 20 cents to $10 per 1,000 views. But typically an average channel will get about $1.50 – $3 per 1,000 views.

Different rates price per view based on:
Type of viewers (age, gender, geographic location) USA visits tend to pay more
Type of content (viral, DIY, Vlogs, news, skits)
How consistently content is uploaded
Audience watch time
Engagement of subscribers on ads
Subscriber count and ratio of subs to viewers
Number of views on mobile vs PC

Average earnings per view: 0.0015 Cents – 0.010 Cents per view

Doesn't include adsense or amazon afiiliate add ons

[melomood]

I wonder if music influencers will eventually end up in the kind of messy drama some members of the art & makeup world havs. So far 3 have hit a wall of saying the wrong thing,or having something dragged out of the past that caused them to shed thousands of subscribers a day & eventually get demonetized by YouTube

P.S. Kanye WAS a shining star of the hip hop community

[chagzuki]

I came back to music last year after a decade away and it took me a while to realise the extent of paid gear recommendations posing as neutral reviews. It's something of a giveaway when a bunch of channels all happen to have independently purchased the same expensive monitor speakers etc..

[WatchTheGuitar]

I came back to music last year after a decade away and it took me a while to realise the extent of paid gear recommendations posing as neutral reviews. It's something of a giveaway when a bunch of channels all happen to have independently purchased the same expensive monitor speakers etc..

it’s something of a giveaway when all the glowing reviews of the same gear drop in the same week and many of the better ones are honest enough to have a “includes paid promotion” notice onscreen albeit briefly at the start.