NI and Izotope unify leadership teams

[Funkybot's Evil Twin]

The good thing is there will always be competition in this marketplace regardless of what the big players try to do. Izotope and NI combining forces, maybe moving to a sub model? Well, no problem, there's dozens of other companies that won't.

I personally feel like these companies are blowing smoke up their own asses with this SaaS model in what's ultimately a small, highly competitive, marketplace. But it's not my money that's being invested in these schemes. If some rich schleps want to run NI and Izotope into the ground with some hair-brained idea, someone else will come along with better products and compete. And if Izotope and NI can consolidate and come up with great offerings that the marketplace actually wants and is willing to pay for due to the value, then that's good news too.

Honestly, I'm not going to freak out either way and I'll take the products for what they are at the time they're offered. Izotope RX became a bit shady and hey, I got Acon's Acustica at a great price and love it. Lots of competition out there.

[mumpcake]

Hiring a SaaS CEO might almost work as a form of extortion - "Better jump in on these licenses before they go sub"

[Funkybot's Evil Twin]

Hiring a SaaS CEO might almost work as a form of extortion - "Better jump in on these licenses before they go sub"

But you're at least "in the know" about it and can make an informed choice. Like, "hey, do I really want to buy Komplete now if I'm convinced they're just going to go sub in a few months?"

[dayjob]

the curious thing will be how they deal with all the existing users with perpetual licenses. if they stop offering this option and go SaaS only then they'll have to sort that out and i'm sure it won't go well. useless to speculate about the sky falling though.

i guess we'll see in 12-18 months or whatever their timeline is.

[flori89]

I just recently talked to someone who worked at NI on another topic. He said the NI management was such utter shite, any change to that can only be good since it’s hard to imagine to get any worse.

He was pretty bitter though and didn’t leave in good terms, so take it with a grain of salt.

He also said that NI used to be all about the product and how to perfect it, but now they are all about squeezing the last bit of money out of everything.

The word worse can be subjective in this instance. Some may like subscriptions or fancy promotional materials. I think most would prefer a solid product with active updates. I see absolutely no light at the end of the tunnel for this acquisition unless both companies develop a total music making platform DAW that integrates all of their software together.

Can anyone else even think of something both companies can do together that can generate enough buzz? A DAW is the only thing that comes to mind.

My friend also didn't lol, yea well let's wait and see. I don't own much by NI but pretty happy with the iZotope products (bought though, not rented.)

[SLiC]

Roland started 100% subscription and has gone the other way selling perpetual licences as well, people will have seen that....music stuff is just too niche for subscription only.

[vertibration]

Slate offers full licenses for sale as well. Total subs are a dumb move

[nightjar]

Can anyone else even think of something both companies can do together that can generate enough buzz? A DAW is the only thing that comes to mind.

iZotope's Machine Learning tech + Komplete Kontrol/NKS is ripe for integration.

Sample/Patch browsing/tagging can get a HUGE assist for finding needles in an overwhelming haystack.

NiZotope can totally own this if they don't screw it up.

[DJ Warmonger]

Can anyone else even think of something both companies can do together that can generate enough buzz? A DAW is the only thing that comes to mind.

iZotope's Machine Learning tech + Komplete Kontrol/NKS is ripe for integration.

Sample/Patch browsing/tagging can get a HUGE assist for finding needles in an overwhelming haystack.

NiZotope can totally own this if they don't screw it up.

I see where this is going.

And I want to go the same way

[Biome_Digital]

It was very annoying to see that thread decend into nonsense again. Always great threads getting ruined by off topic bs. It is actually interesting too see people's opinion about megers like this.

[Echoes in the Attic]

Looking forward to NI Komplete showing up on Plugin Boutique for 7 dollars in the future.

[pdxindy]

Sample/Patch browsing/tagging can get a HUGE assist for finding needles in an overwhelming haystack.

My solution is to get rid of the haystack.

[fairlyclose]

Sample/Patch browsing/tagging can get a HUGE assist for finding needles in an overwhelming haystack.

My solution is to get rid of the haystack.

burn haystack, find needle on ground

[pottering]

I just recently talked to someone who worked at NI on another topic. He said the NI management was such utter shite, any change to that can only be good since it’s hard to imagine to get any worse.

He was pretty bitter though and didn’t leave in good terms, so take it with a grain of salt.

He also said that NI used to be all about the product and how to perfect it, but now they are all about squeezing the last bit of money out of everything.

Personally I think the NI firings some years ago were actually planned and demanded by the equity funds (not the old owners) as a precondition to complete the "investment" deal, one of the objectives of the timing being exactly to try to shift any responsibility away from the new owners to the old ones.

I mean, deals like this don't happen that fast, equity funds don't put money before doing a lot of research and negotiation, and seems ridiculous to me that a CEO (and owner) would do huge cost cutting of like 1/3 of workforce then AFTER making such sacrifices to make the company profitable then suddenly sell it to a fund (arguably a 50% bigger company without such bad news attached about a VERY recent 1/3 workforce cut would sell for more right?) and leave...

(The first public news of NI "receiving investment" from equity funds is from 2017).

Not excusing the old CEO/owners, I mean in that scenario they would have agreed with it and implemented it.

But "the new owners can't be worse" sounds naive to me.

[DJ Warmonger]

Sample/Patch browsing/tagging can get a HUGE assist for finding needles in an overwhelming haystack.

My solution is to get rid of the haystack.

Okay, but the haystack is their actual product for now You know, it's big and ever growing.

If only there existed a solution which gave you exactly what you want every time...