What self-promotion options do you use on the internet?

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Last edited by Synthack on Sun Feb 13, 2022 11:52 pm, edited 1 time in total.
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That's a lot already, right?

Soundcloud has been useless for some years since they decided to "reflect actual popularity of an artist".
Youtube works well for me and I plan to carry on this business :)

But to get the best effort vs gain ratio, you must be subscribed to some label which does all the promotion for you. Not only a release itself, but also artworks, posts all over the internet and promos (especially DJ promos).
Blog ------------- YouTube channel
Tricky-Loops wrote: (...)someone like Armin van Buuren who claims to make a track in half an hour and all his songs sound somewhat boring(...)

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Pornhub. Wait, what, you meant for music?

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Well, self-promotion actually works best when others are promoting you :P
What works best for me is Spotify (especially if you are there in some playlists) and Internet radio stations (for me that is Digitally Imported where I'm played quite often in the chillout channel).
What also works well is Youtube but a bit different.... I had offered some royalty free music to well known youtubers with the requirement to mention me in the credits. Since many youtubers have a problem finding decent music that ideally also has no Youtube content ID, this is a good approach for self-promotion.

What works poorly in my experience are Bandcamp (good for selling but not for self-promotion), Soundcloud (useless) but also Facebook/Instagram etc (even if you buy advertising for posts it basically brings little to nothing).
With TikTok (rather small videos) I have no experience, but would be quite possible that it is usable for self-promotion.

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I make posts on LinkedIn.

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@4damind - Thanks for your Spotify/Digitally Imported seals of approval. Right now, I use SubmitHub and MusoSoup. SubmitHub is a complete scam. Don't spend a penny there because their so-called "curators" reject everything while pocketing the money. As an experiment, I wanted to submit tracks by popular artists like Carbon Based Lifeforms or Bonobo, but it wouldn't matter. They'd still reject it and pocket the money.

What SubmitHub is good for, by the way, is the social aspect where you can link up with others, otherwise MusoSoup is the real deal. I joined them recently and already got picked up for about 10 Spotify playlists.
If you can't dazzle 'em with brilliance, baffle 'em with bullshit.

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I haven't heard of MusoSoup yet, but it sounds interesting. I only know "Daily Playlists" (free) where you submit songs and the curators of the playlists then add the song if there is some interest (I also landed on some Spotify playlists).

Otherwise, RepostExchange is currently an interesting option for Soundcloud users. It works via a point collection system, but you can also simply buy points. The points then allow you to put tracks into a campaign where other users rate and repost the tracks (hence the name). The result is Soundcloud plays, reposts and often new followers and thus a greater overall reach.

"Reels", "shorts" (i.e. short videos) are currently interesting on all platforms. Youtube, Instagram, TikTok, etc. This can also be used well in combination with Smart URLs ("landing pages"). In addition, paid advertising, for example, on Facebook. So you use a short video (works significantly better than just links to Soundcloud or Bandcamp).

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Boy Wonder wrote: Fri Oct 21, 2022 7:50 am SubmitHub is a complete scam. Don't spend a penny there because their so-called "curators" reject everything while pocketing the money. As an experiment, I wanted to submit tracks by popular artists like Carbon Based Lifeforms or Bonobo, but it wouldn't matter. They'd still reject it and pocket the money.
I just fell into the submithub trap again, they rejected almost everything :(
My bad, I had to do better research I guess.

Next month I'm going to try MusoSoup, for my new release.
I read there's a one-off fee of $ 45 ... (just for reviewing), but then it reads:
"Some of the offers for promotion you receive will have an associated cost, which covers the time taken to generate it, and any marketing costs to promote the content".

Any information or experience about extra costs? Will they then start charging extra $10 per playlist or so?

Btw, isn't there any collaborating playlist for KVR members sharing their latest tracks? This could be nice if we all help each other and grow together!
I'm always in for that, you can get in touch ;-)
Get In Touch^^ Instagram, BandCamp, SoundCloud, Spotify, iTunes,....

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Submithub can work. A song of mine was played by a curator on a radio show. However, you have to hit the style or genre very precisely to be heard at all. It is one option among many but ultimately no guarantee to get on playlists

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