So I've stumbled across this "My Crush" plugin by denise on Plugin Botique, which currently is free with any purchase there and the list price is above 100$ (which seems a bit high for a bit crusher).
After a little research I found out that "My Crush" is a stripped down version of "Bite Harder", so I checked the denise.io website and was surprised to see that "Bite Harder" is listed for under 30$, while the price of "My Crush" also there is listed above 100$.
Digging a little more, I found mentions of "My Crush" actually being a free plugin which allegedly has been distributed to subscribers of a newsletter.
So I am a bit puzzled how it could happen that a free plugin suddenly lists for above 100$ and is even much more expensive than a more advanced version of that plugin.
It all looks a bit sketchy to me. I can see how that would makes sense for Plugin Botique as it could impulse trigger purchases of other software to get this "bargain" included, but are they really down to create a fake list price for a free plugin together with denise? And what does denise gain from this? It might be publicity but I think it is bad publicity to show to those who don't check out your other plugins that you charge high prices for basic stuff and to those who do check your other plugins that you sell more advanced plugins for lower prices and that you start charging for what once was freeware.
I am not looking for advice on get / don't get this plugin or if it is good/bad but rather interested in speculations (or actual info) on what goes on behind the scenes to cause such weird listings.
"My Crush" (lite) higher list price than "Bite Harder" (full)? - denise plugins
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- KVRist
- 178 posts since 26 Apr, 2018
Maybe they priced it high so because they know they'll often give it away, and so no-one buys it accidentally? But that's just a guess.
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- KVRAF
- 9581 posts since 6 Jan, 2017 from Outer Space
They listened to a marketing “expert” suffering from dunning kruger and followed his advice…
Absurd high list prices seems to be a common strategy to get people pay else-wise still high prices… PA and Waves do that for ages…
Absurd high list prices seems to be a common strategy to get people pay else-wise still high prices… PA and Waves do that for ages…
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- KVRist
- Topic Starter
- 103 posts since 22 Nov, 2015
Yes I have noticed this strategy too in many examples, make a list price 10 x higher than the plugin is worth and sell it as “sale” continuously at the intended price it is actually worth (if even).
Still, in this case it is even weirder IMO, as they sell a way more powerful plugin at a way lower price. Who in their right mind would buy a lite version at a higher price than the full version? Whatever the intention, it’s terrible marketing.
Still, in this case it is even weirder IMO, as they sell a way more powerful plugin at a way lower price. Who in their right mind would buy a lite version at a higher price than the full version? Whatever the intention, it’s terrible marketing.
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- KVRist
- 284 posts since 31 Aug, 2020
Got it for free but the thing is even the stock Redux in Ableton is way ahead both in features and usability 
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- KVRist
- Topic Starter
- 103 posts since 22 Nov, 2015
Most plugin prices are kind of understandable (even if often overpriced or underpriced). But this one has such a ridiculous price that it got curious to try and understand the reasoning behind it. Perhaps there is none.
The Redux in Ableton looks cool btw, one of the better bitcrushers
The Redux in Ableton looks cool btw, one of the better bitcrushers