CLAP... thoughts?

[nakst]

My guess is that Avid likes CLAP because of the extension system. I would not be surprised if they add CLAP support but require the plugin developer to implement a proprietary extension that have designed. That way Avid makes it much easier for a developer to get their plugin working with Pro Tools (since the developer doesn't have to code support for another API, but only implement an extension), but Avid still has control over their platform.

[EvilDragon]

That's a good point - and also they do have their HDX systems which are used to offload DSP processing out of the box, which they could also implement with their own extension etc.

[teilo]

Maybe they see CLAP as a way out of the corner they boxed themselves into with AAX (on Mac) but never wanted to do a deal with their rival for VST tech.

I think that Avid has realized that Pro Tools needs to compete with production DAWs if it is going to grow beyond its current base. People who are getting into production and mastering in this era tend to steer away from Pro Tools as much as possible, capitulating only when professional mastering shops insist on a Pro Tools project. That's not a long term formula for maintaining their success.

This has already happened with Media Composer. Most of the schools have moved to Premier or Davinci.

[zvenx]

If that was the case though, would they have gone to a subscription only model? I have yet to see that being a popular option on any music forum I have visited.
rsp

[EvilDragon]

Worked for Adobe...

[jupiter8]

Just saw an interview with the GPU Audio people and they were excited to say the least. They even said CLAP was crucial to their tech (which is funny since they already implement VST3).

[baconpaul]

Just saw an interview with the GPU Audio people and they were excited to say the least. They even said CLAP was crucial to their tech (which is funny since they already implement VST3).

Yeah they are super nice team too!

[teilo]

If that was the case though, would they have gone to a subscription only model? I have yet to see that being a popular option on any music forum I have visited.
rsp

They went to a subscription model because it guaranteed them a continuous income. So, yeah, it totally makes sense. If you can't get new users to buy or existing users to upgrade, make all your users pay continually.

[zvenx]

Yes, I know why they did it, but... how popular would subscription be in attracting a new clientele. I suggest not very at all.
rsp

[Funkybot's Evil Twin]

The market will dictate whether or not subs are successful, not forums. These companies don't want to lose money. So my thinking is either 1) subs are more popular than forum users would have you believe, 2) companies are quietly taking a beating on the subs but are sticking with it because some VC or money guy told them they'll lose money for a years before starting to turn profits, or 3) some companies are just using the subs to augment their income and provide steady revenue in addition to perpetual sales (best of both worlds for them). There's probably some other buckets I can't think of at the moment. Regardless of the answer, if subs don't make business sense, they'll eventually stop existing.

I'd love to get a peak at actual sales data, but that's tough to come by.

[vurt]

do their own plugins as well don't they?
maybe looking for a way to sell them, without the steiny business?

or as was said earlier, a new tech, of course they will keep an eye on it.
we don't know what decisions they'll make in future.

[vurt]

The market will dictate whether or not subs are successful, not forums. These companies don't want to lose money. So my thinking is either 1) subs are more popular than forum users would have you believe, 2) companies are quietly taking a beating on the subs but are sticking with it because some VC or money guy told them they'll lose money for a years before starting to turn profits, or 3) some companies are just using the subs to augment their income and provide steady revenue in addition to perpetual sales (best of both worlds for them). There's probably some other buckets I can't think of at the moment. Regardless of the answer, if subs don't make business sense, they'll eventually stop existing.

I'd love to get a peak at actual sales data, but that's tough to come by.

forums, tend to be the same voices shouting louder and everyone else just getting on with it.
never judge a synth or company on forum chatter, you tend to be more likely to post if you have an issue.
or you're stuck in traffic.

[Funkybot's Evil Twin]

The market will dictate whether or not subs are successful, not forums. These companies don't want to lose money. So my thinking is either 1) subs are more popular than forum users would have you believe, 2) companies are quietly taking a beating on the subs but are sticking with it because some VC or money guy told them they'll lose money for a years before starting to turn profits, or 3) some companies are just using the subs to augment their income and provide steady revenue in addition to perpetual sales (best of both worlds for them). There's probably some other buckets I can't think of at the moment. Regardless of the answer, if subs don't make business sense, they'll eventually stop existing.

I'd love to get a peak at actual sales data, but that's tough to come by.

forums, tend to be the same voices shouting louder and everyone else just getting on with it.
never judge a synth or company on forum chatter, you tend to be more likely to post if you have an issue.
or you're stuck in traffic.

Exactly.

I also don't claim to understand the music market in the rest of the world. Subs could be hugely popular in Asia for example, and I don't think you'd see that widely reflected in KVR or Gearspace where most of the active users are from the West and it's an English-speaking [writing] forum. It's easy to be deceived into thinking these forums are representative of the market, but that could just mean we're in a bubble.

[vurt]

yup, we're all in bubbles really, look at vst pricing, we moan about the cost of some 100 euro plus synth, but imagine living in india, where that's a huge amount of cash.
here, yeah it's not a drink and a bag of chips, but it's hardly breaking the bank.


not saying that's a good reason for subs as the cost would still be stupid, just pointing out another aspect of our thinking.

[vurt]

re only posting when you have an issue, i should have said, once the release period has passed.
obviously you get all kinds of chat then