MSEGs provides a fantastic user experience. They can be incredibly powerful while remaining very easy and quick to work with.
It is so fun and inspiring to work with plugins like Serum, Phaseplant, Infiltrator and Shaperbox. Guess what! they are a huge success.
Dumb people can easily work with MSEGs and people whose job is to create sound patches 24/7 can also use them to create any sound they want.